It looks like Bill Gates finally found someone who can fight for him. Now that Microsoft killed those awful Seinfeld ads and is finally punching back against Apple on the advertising front, it has someone you don’t want to mess with in its spokesman’s corner: Ultimate Fighting Championship bruiser Rashad Evans.
The mixed-martial arts fighter has recently been spotted entering the ring sporting a T-shirt with Bill Gates’ famous police mug shot. (His training gym in New Mexico is right next to Microsoft’s original headquarters). And he is going to be featured in some upcoming Microsoft ads. In fact, that might be him already making a cameo at the end of one of the new “I Am A PC” ads current running (second video embedded below).
Evans is definitely an improvement over Seinfeld in the spokesman category. His record in UFC fighting is 17-0-1. After knocking out his opponent Chuck Liddell earlier this month (see first video embedded below), he now has a shot at the title.
Microsoft should shoot an ad with him beating the crap out of the “I’m a Mac” guy.
Wow. I love how they’re using Bill’s mug shot!
That guy is a total puss. Bring it on!!! See the shirt he is wearing. It is a pic of some woman that bitch slapped his punk ass back to reality. Come fight in Chicago Evans, we’ve got guys that will eat you up in the cage.
Wake me if they start using Tank Abbott.
Are you kidding me? Rashad Evans just knocked out Chuck Liddell, one of the toughest guys on the planet. I know most people that read Tech Crunch don’t know anything about fighting, you epitomize this fact, but you should do your homework before commenting on something you obviously know nothing about. Rashad Evans would wipe the floor with about 99.9% of the population in the world, including your Chicago boys. I’m sure he’d be glad to fight them if they were good enough to make it into the UFC; we’ll just keep waiting until they get there.
I second that
It sounds like they’re all saying, “I’m a pissy.”
Very funny!
O hell no can you boom chi poo chi?
I don’t know, reminds me of Microsoft’s business tactics in the 90’s: threaten and beat the crap out of them until they acquiesce. You can bring on the entire UFC, I’m not giving up my Macs.
Rashard Evans is not yet a UFC champion.. but he’ll be challenging for the LHW title next! lol not that anyone on here cares..
In any case, I’d love to see a spot with Evans just beating the bejebus out of a buncha “cool” mac geeks!
Swyft- no doubt, I feel like my world’s are colliding here!
Couple things:
He’s not the champ at all (nor will he be), and Earth to TechCrunch, the “opponent” he knocked out is only the most recognizable and marketable name in the history of MMA.
Do you guys have any sources saying that he’s actually going to be a “spokesman” for MS as opposed to somebody that does a 1.2 second cameo with other B list celebs (thought I spotted Pharrell in there too)? Here’s a link to an article where Rashad speaks to the Bill Gates mugshot t-shirt, and it has nothing to do with him being a spokesman:
http://mmajunki...tes-t-shirt.mma
Finally, be on standby to have your first video removed as well… Zuffa (UFC parent co) doesn’t take too kindly to their content showing up on YouTube.
Yes, we do have a source telling us that he will be featured more prominently. Why do you think I wrote the post?
“(nor will he be)”
That, we’ll see in December. I bet you were part of the people that couldn’t see chuck loose to rashad, weren’t you?
If you read the post, I clearly state he has “a shot at the title.”
Who reads the posts? I’m just here for the dumb ass comments.
Final hair to split:
The headline is still factually incorrect: “In Microsoft’s Advertising Corner, Ultimate Fighting Champion Rashad Evans”
It would be correct to say “…the Ultimate Fighting Championship’s Rashad Evans” or even “…The Ultimate Fighter 2 Champion Rashad Evans.”
Not trying to be a goof, but it’s not factual the way you have it phrased right now.
my dawg rashard
http://i38.tiny....com/54zrwp.gif
http://www.worl...s/1/retired.jpg
http://www.worl...ds/1/eziqa8.jpg
happy retirement chuck
Awesome… Microsoft is going after the blue collar market. I actually love MMA, but I think I’m the only one of my co-workers. All they care about are the Red Sox and Tom Brady
He should’ve also tapped Taimak who once starred in the 1985 smash hit movie “The Last Dragon”
http://www.myspace.com/Taimak
OK, I already read ad-age and a number of other marketing related rags…TechCrunch give me the TechNews and the TechDirt on the latest TechTrends!
Rashad, can you punch Steve Jobs for tucking in his sweaters and not wearing a belt? Thanks man…
I’d sure buy Vista if Rashad Evans told me to
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There should seriously a video shooted with windows pc guy boxing the sh** out of a mac guy!
That would be a good shooted video.
Man I loved how he beat the hell out of UFC superstar Chuck Liddell. He was the big underdog and everyone was so shocked!
He took a dive.
I wonder if Fedor uses a Mac or PC…..hmmm…
As versatile as Fedor is, I’m sure he uses all of the following: Vista, Leopard, Win3.1, Slackware, a typewriter, pad and pen.. Fedor armbarring Steve Jobs? The mere thought of that makes me super happy!
I watched the fight tonite and everybody in my group remarked on his shirt. It’s definitely different when you’re used to the blatant TapOut and Affliction shirts that most fighters wear. Never would have thought he’d knock out Chuck Liddell though – that was a surprise!