I was a Joost tester back in the day, we even talked to your content directors in London about developing original content with our comedy talent, this all pre-Hulu, iPlayer etc.

Aggregating World’s Strongest Man and every music video ever made, is great, for a few minutes, but ultimately the opportunity here is to create original content for these networks.

I talk a lot with brands about developing branded content and it always comes down to ‘how do we distribute’, partnerships with players like Joost (and Hulu) is the way forward.

You need an original content commissioner, get producing your own formats for syndication rather than sublimating others.

Come talk to the talent and give Joost a chance to shine. If you don’t Hulu will and it’s only a matter of time before the first show launches on the iPlayer before the mainstream channels.