Comments on: Google Answers Its Antitrust Critics, Sort Of.

By: Watch Out Google, Obama’s Antitrust Chief Is Looking To Make An Example Out Of You | Reviews Manual

Tue, 12 May 2009 08:59:41 +0000

[...] Department, terminal assemblage Google had to drop its business deal with character because of antitrust issues. Today, Google is handling with an just enquiry over to its book-scanning settlement, the [...]

By: Watch Out Google, Obama’s Antitrust Chief Is Looking To Make An Example Out Of You

Mon, 11 May 2009 21:21:58 +0000

[...] Bush Justice Department, last year Google had to drop its advertising deal with Yahoo because of antitrust issues. Today, Google is dealing with an antitrust investigation over to its book-scanning settlement, the [...]

By: The Far Edge » Blog Archive » Watch Out Google, Obama’s Antitrust Chief Is Looking To Make A Big Case

Mon, 11 May 2009 20:18:01 +0000

By: Doug

Doug — Sun, 21 Sep 2008 04:55:01 +0000

As a company that spends 85% of our online budget with google I am amazed that anyone but Microsoft would object. I would welcome the ability to run my google campaigns on Yahoo, hell I would hope google could serve Microsoft’s ads too!
The real issue is the tool-set for creating, managing, targeting and tracking campaingns. Yahoo blew it when they launched their last system, it’s difficult to use and requires so much more work for mediocre results. They don’t deliver the impressions or click through. MSN is even more difficult to work with for even less compelling results.

It would be nice to pay less for Yahoo and MSN customer acquisitions but I would rather pay more for effective campaigns that create results. I would hope Yahoo could remain independent but theyhave a long way to go to make creating and managing campaigns easy, Microsoft might do it with another few billion$ worth of attempts – they use to copy things so well when they ripped the Mac OS…why not copy google, i bet bill and jerry could get an Adwords account.

Unless you use all of these systems you might think of the argument simply being around media and placement but what google has always done better than anyone is usability an rsults. Except for that crapp spreadsheet program they are hawking as part of google docs.

By: The Google Ad Deal Will Only Make Yahoo Stronger (If It Doesn’t Kill Them).

Fri, 19 Sep 2008 18:43:03 +0000

[...] antitrust critics. Yesterday, Google’s advertising president Tim Armstrong tried to argue, unconvincingly, that advertisers would not see increased prices as a result of the deal. Today, he tackles the [...]

By: Marcos Diaz

Marcos Diaz — Fri, 19 Sep 2008 15:38:31 +0000

Many people are afraid of that Google will turn into this monopoly but yet most of us, when posed with a question, we type into our browser, google.com. Yes, I will admit Google is getting big but it is their innovative products, such as Google Chrome, that Google is able to get so big. I am not a big technology person but I see no problem with Google. Whether some like it or not, Google will be an integral part of our jobs in the future and if somebody doesn’t like it well…there is always Ask.com.

By: Serviced Apartments bangalore

Serviced Apartments bangalore — Fri, 19 Sep 2008 06:19:49 +0000

Google plans to kill yahoo slowly as it knows it can’t acquire it

By: EEDIOT

EEDIOT — Fri, 19 Sep 2008 01:38:37 +0000

Please meet my frenemies: Cable and Telco

By: TechCrunch Japanese アーカイブ » Googleの反トラスト批判に対する回答（めいたもの）

TechCrunch Japanese アーカイブ » Googleの反トラスト批判に対する回答（めいたもの） — Fri, 19 Sep 2008 01:04:28 +0000

[...] ［原文へ］ [...]

By: john

john — Thu, 18 Sep 2008 22:34:30 +0000

let google do what they want.
they know what is best for us.

just spread your cheeks and accept them.

/sarcasm

By: ProBloggerForum.net

ProBloggerForum.net — Thu, 18 Sep 2008 20:23:01 +0000

Google is trapping Yahoo

By: Rato

Rato — Thu, 18 Sep 2008 19:57:08 +0000

I dont quite understand Fremer logic, if the deal is really closed, the economic theory tells me that prices would go higher, since now 2 players will be somewhat merged into 1, so less offer, higher prices…
Am i missing something?

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Thu, 18 Sep 2008 19:22:33 +0000

[...] as Google is trying to deflect growing antitrust concerns (see previous post), its core search market share also keeps on growing. ComScore’s August search engine market [...]

By: Game Roulette

Game Roulette — Thu, 18 Sep 2008 19:20:19 +0000

what think microsoft of this?….any idea

By: Jeff S.

Jeff S. — Thu, 18 Sep 2008 18:59:39 +0000

Anti-trust laws are bogus and should be repealed. Microsoft has proven that even the most monopoly-like looking company can’t control everything. And ultimately, no one is required to buy any company’s services. It is a shame that Google has to explain anything.

By: EMONEY

EMONEY — Thu, 18 Sep 2008 18:51:21 +0000

if this deal goes through, we’re completely screwed as a country. It will tell us the federal can be outright bought and that clear-cut monopolies are “legal”.

By: Speaking Of Competition, Google’s Search Market Share Just Went Up Again In August To 63%

Thu, 18 Sep 2008 18:34:51 +0000

[...] Previous Post Speaking Of Competition, Google’s Search Market Share Just Went Up Again In August To 63% [...]

By: Google Answers Its Antitrust Critics, Sort Of. | Tech News - Business News And Social Networking

Thu, 18 Sep 2008 18:32:28 +0000

[...] Obviously, if Yahoo thinks it can make an additional $800 million in advertising revenues from the deal, that extra money is coming from somewhere. Probably in the form of increased prices. Google is trying to deflect that by saying that it doesn’t set prices, advertisers do. The end result will be the same. Whether it will be 22 percent or something else, prices on that Yahoo inventory will go up. Read More [...]

By: Mogilny

Mogilny — Thu, 18 Sep 2008 18:23:45 +0000

Yahoo’s extra money will come from more clicks (better placement and more ads impressions). It does not necessarily come from the increase in bid price of the ads.

The problem with the deal isn’t only about the price of the ads. I’m more worried about the future of the industry under Googopoly.

By: Google Antitrust Investigation | Latest Technology News - Business News And Expert Advice

Thu, 18 Sep 2008 18:17:33 +0000

[...] current auction prices for Google ads, and Google won’t be able to see Yahoo!’s prices. Continue Reading Bookmark Us ARTICLEURL Search [...]

By: Mogilny

Mogilny — Thu, 18 Sep 2008 18:15:33 +0000

Haha. “it could web startups”.

Maybe web is used as a verb. Web, as a verb, means to entrap or ensnare. Google can buy more (ensnare) more start ups because of its size. Maybe not.

By: Prashant

Prashant — Thu, 18 Sep 2008 18:06:00 +0000

All this anti-trust investigation… won’t matter anyway.
Ultimately Google-Yahoo deal will happen and Yahoo will price the ads at increased rates…that’s it…

By: Ian Mikutel

Ian Mikutel — Thu, 18 Sep 2008 17:48:18 +0000

I love Mixergy, but that comment did not make sense.

Did you mean to throw in a “hurt” in there? Or something else?

By: Ben Fremer

Ben Fremer — Thu, 18 Sep 2008 17:47:36 +0000

Sorry — that should read “As a result, the bid prices on Yahoo are usually about 25% – 50% lower than they are on Google for what we have seen.”

By: Ben Fremer

Ben Fremer — Thu, 18 Sep 2008 17:45:57 +0000

As a professional search engine marketer who also works with lots of small businesses who set up pay-per-click campaigns, I might be able to offer some insight.

Many, perhaps even most companies only set up ads in Google AdWords and fewer also do Yahoo and even fewer also do MSN Adcenter, because it takes the same amount of time and reaches fewer people. As a result, the bid prices tend to be less on Yahoo and MSN as there are less advertisers bidding against eachother. As a result, the bid prices on Yahoo are usually about 50% – 100% lower than they are on Google for what we have seen.

Really, some combination-agreement where it’s like an MLS would probably be ideal for advertisers as well as other search engines instead of a Google-Monopoly.