Why Samsung Wants to Buy SanDisk
by John Biggs on September 17, 2008

In the parlance of today’s youth, Samsung could be said to be “all up in SanDisk’s grill.” But why? Why would a massive South Korean company with factories around the world be focused on a fairly small memory manufacturer with a total revenue of $3.9 billion? To put this into perspective, Samsung did $100 billion in 2007 which means Samsung has, in the common parlance, “more money than God.”

To recap, Samsung offered $26 a share for SanDisk and SanDisk politely refused. Here is what I think is going on.

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