If the service simply shows data on buildings right in front of them at a street view level then they will need to have a sensor in the camera to see the angle of the camera and a compass to see which direction it is facing (not impossible), or they will need to have photo recognition software which will be cheaper in terms or hardware but will require some fantastic software.

But who is going to walk down the street looking through their phone and pointing it at buildings to find out what they are and what they offer.

If they take it to the next step and let people see down a street or through buildings for X meters (with the tags being smaller to represent how far away they are), then this will also require the above, but still has an issue to overcome: Where the tags should be placed in the image will depend upon how far above sea level the phone is as opposed to the base of the buildings. E.g. the phone use may be looking up a street that has a steep incline, and so the phone needs to know that there is an incline otherwise it will place underground :p.

I look forward to seeing how this develops.

I should try that next time investors raise objections, see if they laugh and shrug it off and invest .

do you work for Enkin, or are you an investor? I’ve seen your comments touting Enkin in a few places other than techcrunch….

Nevertheless, I do concur with your point of view. But please indicate your conflict of interest when commenting in the future.