It sure looks like MySpace is spending a ton of cash on next week’s launch of the MySpace Music joint venture with the major labels. The first advertising blitz hits Los Angeles (Hollywood on Sunset) and New York (Times Square). The billboards feature artists Lil Wayne, M.I.A., Jonas Brothers and others.
MySpace won’t comment on how much these billboards costs, or what the total market budget for the launch is. Any ad buyers out there care to speculate on what these might cost?
The first two images above are mockups supplied by MySpace showing what the billboards will look like. The third and fourth are actual pictures of the LA billboard going up today that a reader took for us.
No word on when MySpace Music will grace San Francisco with its advertising presence.
The first TechCrunch reader to snap a good picture of the New York billboard going up tomorrow will get a TechCrunch tshirt and a big thanks.
I’d say $50K a billboard.
You would be wrong. Times square will cost at least that times 10.
Wow!
It’s certainly not “ton of cash”, but a considerable amount indeed.
That is called battle against itunes, they need make a lot of “live ads”
Michael,
?
Your sources tell you the list of M&A before anybody else knows about it …. and those sources cannot tell you the price of an ad?
Is it just a way of trying to get some of the 1M subscribers comment on ur posts
I can speak intelligently about liquidity preferences in venture rounds but, sadly, have zero knowledge of current billboard prices in New York and Los Angeles. inch wide and a mile deep, or whatever.
Het Mike. Talked to a friend at RPA that says those billboars can run $100,000 a day. Could see this being entirely possible if you think of how much YouTube is charging for their homepage per day.
@ Dealyzer, 50k, you must be kidding.. plus rental is done based on a time frame so. Based on our experience, for design and setup is about 28-35k and if you talking about time square, its around 15-35k a month depending on where you are.
actually in times square at anywhere near the size depicted above for 35k? dream on.
I meant 35k a day, not month, my correction
Why would anybody care about this?
My guesstimation for Times Square is ~15K per day or half a mil per month.
“The billboards feature artists Lil Wayne, M.I.A., Jonas Brothers and others.”
yeah, that’s just what the independent artists who rely on MySpace to help make a name and more fans for themselves needed (and these artist prop them up, and are expected to make them a bunch of money). Talk about a slap in the face. how stupid. no different than MySpace always featuring these jackasses on the home-page. (don’t preach, I understand why they did it $$, I’m just sayin)
@Paul: What are you talking about with this choice of artists being a slap in the face? MIA started her career doing basement shows in Philly for a few bucks before some DJs came on. A true case of a talented indie performer rising through the ranks with the help of fans such as through myspace. She has continued to help local indie acts on her tours, including me, as she travels through different cities. A very tasteful choice on Myspace’s part and one that should motivate all independent musicians. What do you want, for them to promote a bunch of nobodys so people can see the ads, get confused, think myspace is crappy, and forget it?
Myspace.com has an enviable reputation with music lovers… rupert murdoc did a smart thing snapping this up so early
Chris DeWolfe came off as quite arrogant and not friendly at TC50.
Chris, If you try to be cool, you aren’t.
Also, when invited to a techcrunch conference, you should learn to embrace aspiring tech entrepreneurs by learning from Cuban; a man who trumps you in smarts, looks, networth, and straight up coolness.
Cuban could not have been more accessible at the conference and it was an absolute treat have him in our presence.
DeWolfe, you may be a good guy, but my impression was that you are way too LA.
I’m sure that these prices are are somewhat accurate. But, as this is the first time that I’ve thought about how much these billboards cost, the price is astonishing.
just in less than five years they are on top of building, that is good
I work for a digital billboard company. We produce digital billboards for about 500k. If these billboards are digital and rotate images and allow video playing then I’d assume that price or higher because we’re on the cheaper end of the scale or so I hear.
You then add in the mix of where the sign is placed then you start to see a much more pricier picture.
I’m estimating a 450-500k a month for renting the area with a digital billboard cost coming in around 500k – 1 million.
Keep wondering why I didn’t start Myspace?
The two signs in Times Square (above Planet Hollywood entrance) cost $175K per month. That does not include the production of the banner itself, just “renting” the space.
Between 30 and 40k based on my experience as a music marketing executive. The key factor is location more so than the size of the billboard.
Myspace sucks!
FOX is to news
MySpace is to Music
I can’t figure out if MySpace is the bitch of the Music Industry or it’s the other way around. Regardless the Music Industry has further to break before it’s fixed.
I don’t know what new MySpace Music brings to the Music On Demand service. Aren’t websites like http://www.deezer.com/en already perfect, or almost, for that?
Yikes! Get ready for adds and widgets featuring major label artists popping up on YOUR myspace page!
Why is this on TC?
thats it, bro
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