Comments on: Yahoo Bleeds Purple. And You Thought Microsoft’s Marketing Campaign Was Weird

By: a bicycle built to Yahoo « A Diamond’s Eye View of the World

a bicycle built to Yahoo « A Diamond’s Eye View of the World — Sun, 21 Dec 2008 15:58:17 +0000

[...] I went to the Start Wearing Purple website, which unfortunately wasn’t too enlightening – although I did learn several “fun facts” about the color purple. (For a sense of the general response to this campaign, see “And you thought Microsoft’s marketing campaign was weird”, here.) [...]

By: Medialandschap » Het Yahoo! Purple Pedals project

Medialandschap » Het Yahoo! Purple Pedals project — Thu, 16 Oct 2008 15:46:54 +0000

[...] fietsen zijn gemaakt in het kader van de Start Wearing Purple campagne. De laatste campagne van [...]

By: Teri

Teri — Sun, 12 Oct 2008 18:01:40 +0000

Blue and Red = Purple

By: Lew

Lew — Wed, 01 Oct 2008 20:06:39 +0000

Purple is the new … stupid.

Does it come in lime?

By: Wesleyanne Mom

Wesleyanne Mom — Tue, 23 Sep 2008 20:21:56 +0000

VertigoSFX is mistaken. It is not Texas Christian University that Google is promoting , it is Wesleyan College in Macon, Georgia. Go Pioneers!
—
from the Mother of a Perfect Purple Knight

By: JB

JB — Tue, 23 Sep 2008 17:55:06 +0000

Seriously, part of my soul died.

By: vinnie

vinnie — Tue, 23 Sep 2008 16:02:09 +0000

nerds!! ALL OF YA

By: Anurag

Anurag — Sun, 21 Sep 2008 11:09:02 +0000

Jason,

The statement saying to “convince you to use Yahoo! once in a while” speaks of your prejudice against Yahoo! as a whole. Being a reader of techcrunch, I’d like to read more ‘impartial’ and ‘factually correct’ articles from its writers.

I regularly notice that a small ‘pixel’ made by Google gets so much undue hype, while great efforts of Yahoo! go unnoticed. Still, you don’t miss even a single resignation at Yahoo!

I wonder if Google or someone else pays techcrunch to loath Yahoo! all the time. It was interesting to see the Yahoo! hiring advertisement on techcrunch sometime back when you were after its list of resigning VPs.

Regarding the Start Wearing Purple campaign, I think its a really cool initiative by Yahoo!, and I really like the cute sound effects in the site.

By: Yahoo renueva su página principal y amplía sus funcionalidades de búsqueda : Blogografia /version beta/

Fri, 19 Sep 2008 14:31:29 +0000

[...] Además, se estrena un nuevo tema de colores en el que el morado es la estrella, en línea con el nuevo branding de [...]

By: Yahoo renueva su página principal y amplía sus funcionalidades de búsqueda

Yahoo renueva su página principal y amplía sus funcionalidades de búsqueda — Thu, 18 Sep 2008 23:15:17 +0000

[...] Además, se estrena un nuevo tema de colores en el que el morado es la estrella, en línea con el nuevo branding de [...]

By: pit

pit — Thu, 18 Sep 2008 10:35:38 +0000

pink slip preparatoin or purple people vote campaign?

By: WebbAlert - September 17, 2008 | TechTV Update

WebbAlert - September 17, 2008 | TechTV Update — Thu, 18 Sep 2008 07:20:18 +0000

[...] new bizarre ad campaign puts Microsoft’s new bizarre ad campaign to [...]

By: quick2baggers.com

quick2baggers.com — Wed, 17 Sep 2008 23:59:54 +0000

Yahoo Bleeds Purple. And You Thought Microsoft’s Marketing Campaign Was Weird…

Apparently Yahoo has caught the bizarre marketing bug. Today the company has launched “Start Wearing Purple”, a campaign that is trying to capitalize on the color’s reported association with “innovation and imagination” (I always thought it w…

By: RS

RS — Wed, 17 Sep 2008 05:52:57 +0000

Click schadenfreude?

By: Advice Students » Blog Archive » Yahoo lanseaza noua campanie “Start Wearing Purple”

Wed, 17 Sep 2008 02:46:54 +0000

[...] Dupa ce navighezi printre gaselnitele echipei de creatie (printre care si o sectiune de Purple Pranks facute de echipa lui Charlie Todd, ImprovEverywhere), dai de adevarata comoara a campaniei: biciclete mov branduite si pimped cu GPS si camere digitale care functioneaza pe baza de energie solara, prin care pozele facute automat la fiecare 60 s sunt trimise pe o harta speciala care traseaza itinerariile celor 20 de norocosi care le-au primit. Si cine sunt acesti 20 de privilegiati? Cei mai buni fotografi de pe flickr, of course. Ei isi vor scoate noile biciclete in lume si ne vor arata treseele lor prin viata de zi cu zi. Fascinant… pana te plictisesti, bineinteles. Mai multe detalii despre campanie aici. [...]

By: Yahoo wants YOU to begin wearing purple | money news blog

Yahoo wants YOU to begin wearing purple | money news blog — Wed, 17 Sep 2008 01:58:56 +0000

[...] is embarking on one of the more bizarre marketing campaigns I’ve seen in a while. TechCrunch reports that the company launched the Start Wearing Purple campaign Monday. The website includes tidbits [...]

By: C

Wed, 17 Sep 2008 00:37:08 +0000

But the bots and SPAM are the things creating all the page views for stupid brand advertisers to buy

By: Yahoo wants YOU to start wearing purple | Finance Newsfeed Update

Yahoo wants YOU to start wearing purple | Finance Newsfeed Update — Tue, 16 Sep 2008 20:51:06 +0000

[...] YHOO) is embarking one one of the more bizarre marketing campaigns I’ve seen in a while. TechCrunch reports that the company launched the Start Wearing Purple campaign Monday. The website includes tidbits [...]

By: RS

RS — Tue, 16 Sep 2008 17:26:03 +0000

Yahoo executives just don’t get it.

Social networking means that when you go to a site you can find someone to talk to.

Take a look at Yahoo groups, Yahoo profiles, Yahoo 360, or Yahoo chat — bots, web cam girls, and SPAM.

You can even look at Yahoo’s suggestion boards — more SPAM.

MySpace has made it easy to report SPAM — just press a button. They get rid of it quickly. Try reporting SPAM to Yahoo and watch what happens — after a lot of back and forth, nothing. Yahoo just leaves it there — for years.

Order some big purple tricycles and red clown noses and give them to Yahoo executives. Then, at least watching them go around in circles would be entertaining.

Social networking is about people — not bots, web cam girls or SPAM.

What are Yahoo executives going to do about it — nothing. It has been a problem now for years.

By: J.Y.

J.Y. — Tue, 16 Sep 2008 13:36:23 +0000

Rumor is that they are following this up with a special Investor-focused site that uses Prince’s “Purple Rain”. This kind of brand image flash-minisite-fluff drives me nuts. Another example PR escapist brainstorming overshadowing innovative product development. “…All your sanity and wits, they will all vanish I promise, it’s just a matter of time!…” Gogol Bordello may get the last laugh.

By: RandomAsian

RandomAsian — Tue, 16 Sep 2008 09:10:59 +0000

Better get something made in china than no doing at all .. Like you and your country, Mr.purpleisgay! Moron!

By: Between the Lines mobile edition

Between the Lines mobile edition — Tue, 16 Sep 2008 09:08:14 +0000

[...] changes the security game with open source TechCrunch: Yahoo Bleeds Purple. And You Thought Microsoft’s Marketing Campaign Was Weird Jennifer Leggio: Social networking enhances career growth — only if used [...]

By: Barry

Barry — Tue, 16 Sep 2008 08:32:36 +0000

Its actually about a situation. Eugene and his girlfriend lived in an apartment building. Their neighbour was a little loony, and always wore purple. So when ever he and his girlfriend had an argument or things got out of hand, he would tell her to “start wearing purple” as in, shes crazy.

By: purpleIsGay

purpleIsGay — Tue, 16 Sep 2008 07:45:23 +0000

The promotional site simply shows how bad Yahoo engineering team is. The site is super slow, sluggish and froze firefox.
Yahoo is just bad. As bad as things made in China.

By: sean percival

sean percival — Tue, 16 Sep 2008 05:58:46 +0000

yahoo wear purple campaign, i want the bike {seesmic_video:{”url_thumbnail”:{”value”:”http://t.seesmic.com/thumbnail/NnXfZdIK3J_th1.jpg”}”title”:{”value”:”yahoo wear purple campaign, i want the bike ”}”videoUri”:{”value”:”http://www.seesmic.com/video/Rd3BecWPqB”}}}