That’s the whole idea behind the site…protecting YOUR work. I’m going to mention this to Andrew/Krista with your comment specifically in mind.

I’d hate to see photographers (of which I am) getting the shaft on account of these types of things.

Shameless self-promotion! I’ve used TripIt, Dopplr, Home and Abroad (and more) and fail to see what TravelMuse has to offer, except for a very busy home page design. Been there, done that.

1. They were all focused on analyzing historical data and didn’t provide the information you needed to make better decisions going forward. (For instance, if I go out and buy an expensive TV, I know that’s going to burn a hole in my finances, how does seeing that info on a pie chart help me make better decisions going forward?)

2. Categorizing expenses is an exercise only the motivated few perform. Even though SpendView offered features like automatic categorization & tagging, it still required some effort on the users part (for those transactions with odd descriptions), which very few were willing to perform.

3. As important as managing money is, people don’t relish logging on to PFM sites often. Or at least often enough to help them make better financial decisions. So, with Rudder, we decided that we would offer to deliver our product to the user. No effort required. (You can choose the frequency of the email, or decide not receive the email at all and only log in to the site.)

So with Rudder, we’ve taken a brand new approach, an approach that we think adapts to user behavior. We focus on the future, not on the past. We analyze your finances at a high level and let you know what you can do going forward. (Creating buckets for expenses and going back and reconciling against them is irrelevant. We’ll let you know whether you have some money to burn or whether you need to slow down. You can choose the areas you want to cut down on.)

BTW – the name change had nothing to do with change in product. It was due to a trademark issue we ran into with a UK based company.

Nikhil Roy,
Founder and CEO, Rudder.com

I wish ffwd would make those mouthful definitions shorter, so that it would be much easier for people to understand their whole concept. The way I look at it, ffwd is more like a video RSS aggregator that allows you to create, subscribe, share your fav…

I have good news for you folks. In my last post, I blogged about ffwd, a startup company that is currently competing in DEMOfall 08 technology conference. In this post, I’m going to feature another startup company (they have been around for quite som…

Mint was more promising, but I think it has also lost its way as well. Both these sites seem to lack a clear and compelling idea of who their target market is, and how that target market could be desirable to advertisers.

I continue to think that there is a place for a service that analyzes your transaction stream and offers savings opportunities and advice. I also think that the kind of people who would use a money management website are likely to be the kind who worry about finding savings opportunity. And finally, I think that demographic could be attractive to advertisers and could be monetized.

But it pains me to watch a startup like rudder, going after a demographic that seems either non-existent, or unattractive to advertisers, or both.

BUT seriously, was this the best that TC could find @DEMO? lame. very lame.

and deadpool in 5 mos.

However, I’m wary of buying stock from a site selling lolcat photos like this:
http://www.phot...p?photo_id=2507

I’ve got no problem with lolcats, but that smacks of people selling photos they don’t own the rights to.

Also, I’m still waiting to see what is different about the site than iStockPhoto. What I really want is flickr to integrate commercial licensing without attribution requirements into their platform.

We’d also launched our startup today, check us out at http://www.adexcel.com

AdExcel is “The Ning for Advertising Networks with more juice in Socialized Ads”..

Let us know what u think

Best,

Darren
Cofounder of AdExcel

looks like they saw the competition & bailed on sv. i guess rudder is a new incarnation of their sv code.

it was smart for them to dump sv with Mint & everybody getting into personal finances (especially if you look at their non-existent traffic YIKES!)

but email you finances? couldn’t they find something better to do with the left over venture money & ip?

seriously. yawn.