Comments on: The Big Conference Launch: How to Stand Out from the Crowd http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/ Startup and Technology News Tue, 10 Nov 2009 21:25:41 -0800 hourly 1 By: Launching at TechCrunch50? Don’t Fire Your PR Just Yet | PR2.0 http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2662990 Launching at TechCrunch50? Don’t Fire Your PR Just Yet | PR2.0 Sat, 21 Mar 2009 04:03:53 +0000 http://www.techcrunch.com/?p=21878#comment-2662990 [...] This is the uncut, unedited version of my TechCrunch post, “The Big Conference Launch: How to Stand Out from the Crowd.” I’m also running this version to provide a deeper understanding of how to rise above [...] [...] This is the uncut, unedited version of my TechCrunch post, “The Big Conference Launch: How to Stand Out from the Crowd.” I’m also running this version to provide a deeper understanding of how to rise above [...]

]]> By: how to create visibility for your startup? — Business Ready http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2467911 how to create visibility for your startup? — Business Ready Sat, 13 Sep 2008 19:58:18 +0000 http://www.techcrunch.com/?p=21878#comment-2467911 [...] guys at TC also understand the need to help small companies so they posted a really good article on how to stand out from the crowd. what is the basis of a strong marketing [...] [...] guys at TC also understand the need to help small companies so they posted a really good article on how to stand out from the crowd. what is the basis of a strong marketing [...]

]]> By: Lawrence http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2464951 Lawrence Wed, 10 Sep 2008 22:06:17 +0000 http://www.techcrunch.com/?p=21878#comment-2464951 you've got a great voice, it's clear and tact - you should teach wayne sutton something...that guy is one, boring, sleepy, mutha... you’ve got a great voice, it’s clear and tact – you should teach wayne sutton something…that guy is one, boring, sleepy, mutha…

]]> By: Wayne Lambright http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2464921 Wayne Lambright Wed, 10 Sep 2008 21:28:09 +0000 http://www.techcrunch.com/?p=21878#comment-2464921 video is more efficient, when done right. {seesmic_video:{"url_thumbnail":{"value":"http://t.seesmic.com/thumbnail/epoEpjkiZh_th1.jpg"}"title":{"value":"video is more efficient, when done right. "}"videoUri":{"value":"http://www.seesmic.com/video/OwJkcU4WOm"}}} video is more efficient, when done right. {seesmic_video:{”url_thumbnail”:{”value”:”http://t.seesmic.com/thumbnail/epoEpjkiZh_th1.jpg”}”title”:{”value”:”video is more efficient, when done right. ”}”videoUri”:{”value”:”http://www.seesmic.com/video/OwJkcU4WOm”}}}

]]> By: Mark Johnson http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2462474 Mark Johnson Mon, 08 Sep 2008 18:57:18 +0000 http://www.techcrunch.com/?p=21878#comment-2462474 This is Mark Johnson from Powerset, co-inventor of the Powershot. Great article on getting the most out of TC50, though I think your principles transfer to most conferences. We're trying something new, but similar, for this year's conference. Powerset is co-hosting a party with The Rubicon Project focused on Rehab. We're serving Bloody Marys at 8:00 a.m. on Wednesday, before the last day of TC50. We'll try to make it as memorable as the Powershots! This is Mark Johnson from Powerset, co-inventor of the Powershot. Great article on getting the most out of TC50, though I think your principles transfer to most conferences.

We’re trying something new, but similar, for this year’s conference. Powerset is co-hosting a party with The Rubicon Project focused on Rehab. We’re serving Bloody Marys at 8:00 a.m. on Wednesday, before the last day of TC50. We’ll try to make it as memorable as the Powershots!

]]> By: Ahmed Bortokali http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2462031 Ahmed Bortokali Mon, 08 Sep 2008 10:23:24 +0000 http://www.techcrunch.com/?p=21878#comment-2462031 Great post, we have been focused on power point presentation for our first few pitches, but we quickly discovered that been passionate about your product is the number one factor in standing out among the crowd. Great post, we have been focused on power point presentation for our first few pitches, but we quickly discovered that been passionate about your product is the number one factor in standing out among the crowd.

]]> By: Miiko Mentz http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461936 Miiko Mentz Mon, 08 Sep 2008 07:30:21 +0000 http://www.techcrunch.com/?p=21878#comment-2461936 Hey Brian, excellent post and sound advice. @Craig Mack, you obviously didn't read Brian's bio well enough. As one who has worked side by side with him for many years I can tell you that he has helped launch so many startups that at this point I have lost count. That's how many! He knows what he's talking about. Hey Brian, excellent post and sound advice.

@Craig Mack, you obviously didn’t read Brian’s bio well enough. As one who has worked side by side with him for many years I can tell you that he has helped launch so many startups that at this point I have lost count. That’s how many! He knows what he’s talking about.

]]> By: Craig Mack http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461874 Craig Mack Mon, 08 Sep 2008 05:47:57 +0000 http://www.techcrunch.com/?p=21878#comment-2461874 Brian, no offense but how many startups have you launched? Your bio shows a lot of blogging / writing, speaking, and community expertise but let's hear first hand about a successful, sustained product launch. (I've launched four myself: two still-born, one venture funded, and the last this summer that drew 100K+ unique visitors in the first two weeks and growing) Brian, no offense but how many startups have you launched? Your bio shows a lot of blogging / writing, speaking, and community expertise but let’s hear first hand about a successful, sustained product launch.

(I’ve launched four myself: two still-born, one venture funded, and the last this summer that drew 100K+ unique visitors in the first two weeks and growing)

]]> By: Scott Sambucci http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461786 Scott Sambucci Mon, 08 Sep 2008 02:54:04 +0000 http://www.techcrunch.com/?p=21878#comment-2461786 At Altos Research, we recently launched a new product called AltosXplorer that is a real-time application enabling users to chart their local real estate market trends. We set up our booth in a way to allow users to use the application. When someone walked by, we'd just asked them - "Where do you live? How's the market in your area? You can check it out right here..." Got them into the application, and EVERYBODY can relate to their local real estate market - it's like talking about the weather.... A quick engagement tool got people talking and playing, and we were off! At Altos Research, we recently launched a new product called AltosXplorer that is a real-time application enabling users to chart their local real estate market trends. We set up our booth in a way to allow users to use the application. When someone walked by, we’d just asked them – “Where do you live? How’s the market in your area? You can check it out right here…”

Got them into the application, and EVERYBODY can relate to their local real estate market – it’s like talking about the weather….

A quick engagement tool got people talking and playing, and we were off!

]]> By: Richard http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461203 Richard Sun, 07 Sep 2008 09:58:09 +0000 http://www.techcrunch.com/?p=21878#comment-2461203 Great post and some good ideas, gone are the days that anything with a dot con (i mean com) could get you funding and a nice IPO - financials and a way to actually make money are the key!! If anyone wants to give me some funding feel free ;-) Great post and some good ideas, gone are the days that anything with a dot con (i mean com) could get you funding and a nice IPO – financials and a way to actually make money are the key!!

If anyone wants to give me some funding feel free ;-)

]]> By: Engago Team http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461182 Engago Team Sun, 07 Sep 2008 09:24:00 +0000 http://www.techcrunch.com/?p=21878#comment-2461182 Yes the launch is only the beginning. The road to success is long. After the star dust has settled of the launch, companeis need to get leads and convert them into customers of registered users. Starz in their eyes http://www.youtube.com/watch?v=K72tfYdYROo from Just Jack They'll be making sure you stay amused They'll fill you up with drugs and booze Maybe you'll make the evening news And when you're tripping over your dreams They'll keep you down by any means and by the end of the night you'll be stifling your screams Since you became a VIPerson It's like your problems have all worsened Your paranoia casts aspersions On the truths you know And they'll just put you in the spotlight And hope that you'll do alright Or maybe not Now why do you wanna go and put starz in their eyes? Yes the launch is only the beginning.
The road to success is long.
After the star dust has settled of the launch, companeis need to get leads and convert them into customers of registered users.

Starz in their eyes http://www.yout...h?v=K72tfYdYROo from Just Jack

They’ll be making sure you stay amused
They’ll fill you up with drugs and booze
Maybe you’ll make the evening news

And when you’re tripping over your dreams
They’ll keep you down by any means
and by the end of the night you’ll be stifling your screams

Since you became a VIPerson
It’s like your problems have all worsened
Your paranoia casts aspersions
On the truths you know

And they’ll just put you in the spotlight
And hope that you’ll do alright
Or maybe not

Now why do you wanna go and put starz in their eyes?

]]> By: David Petherick http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461149 David Petherick Sun, 07 Sep 2008 08:13:08 +0000 http://www.techcrunch.com/?p=21878#comment-2461149 Nice post - great advice. Sadly, it may come too late for many, as might Scoble's advice - I can imagine some really crappy videos getting thrown together in the next few days - and when they should be thinking widescreen TV, they're thinking iPhone. If you don't give proper focus to how you are going to be perceived in such situations, you are setting yourself up for a big FAIL. If it's costing $18,000 to get that slot, spend at least $36,000 to get in shape for it. If you look better, sound better, and state your benefits with more clarity than the next guy, ideas that suck will eclipse those of genius. Finally, my tip: For the presenter, investing in improving your message's clarity, your physical appearance, your voice, and your body language, and your confidence becomes almost tangible. Back that up with covering the bases as Brian outlines here, and you'll be in good shape. Nice post – great advice. Sadly, it may come too late for many, as might Scoble’s advice – I can imagine some really crappy videos getting thrown together in the next few days – and when they should be thinking widescreen TV, they’re thinking iPhone.

If you don’t give proper focus to how you are going to be perceived in such situations, you are setting yourself up for a big FAIL. If it’s costing $18,000 to get that slot, spend at least $36,000 to get in shape for it. If you look better, sound better, and state your benefits with more clarity than the next guy, ideas that suck will eclipse those of genius.

Finally, my tip: For the presenter, investing in improving your message’s clarity, your physical appearance, your voice, and your body language, and your confidence becomes almost tangible. Back that up with covering the bases as Brian outlines here, and you’ll be in good shape.

]]> By: Jeremy Toeman http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461146 Jeremy Toeman Sun, 07 Sep 2008 07:57:38 +0000 http://www.techcrunch.com/?p=21878#comment-2461146 As they say, failing to plan is planning to fail. If you are reading this post and you are launching the company tomorrow and anything Brian says here takes you by surprise, you are about to have a very rough day... As they say, failing to plan is planning to fail. If you are reading this post and you are launching the company tomorrow and anything Brian says here takes you by surprise, you are about to have a very rough day…

]]> By: Hakimi http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461080 Hakimi Sun, 07 Sep 2008 04:42:52 +0000 http://www.techcrunch.com/?p=21878#comment-2461080 Free MP3 songs Great sharing of world culture yoyo www.lagusempoi.blogspot.com Free MP3 songs
Great sharing of world culture
yoyo

http://www.lagu...oi.blogspot.com

]]> By: Joaquin http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461059 Joaquin Sun, 07 Sep 2008 03:37:38 +0000 http://www.techcrunch.com/?p=21878#comment-2461059 Oh, and don't hire a PR firm (but by all means, please feel free to take advice from our guest blogger who owns one). Oh, and don’t hire a PR firm (but by all means, please feel free to take advice from our guest blogger who owns one).

]]> By: Mark Z http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461046 Mark Z Sun, 07 Sep 2008 03:14:06 +0000 http://www.techcrunch.com/?p=21878#comment-2461046 Who cares about these conferences? If you have a crappy product then all the demos in the world won't get you anywhere (unless you're plaxo of course) Who cares about these conferences? If you have a crappy product then all the demos in the world won’t get you anywhere (unless you’re plaxo of course)

]]> By: Mark Z http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461045 Mark Z Sun, 07 Sep 2008 03:12:53 +0000 http://www.techcrunch.com/?p=21878#comment-2461045 No one cares about all these conferences, they're just a way for a tiny group of people to chronically engage in intellectual masturbation. I'm pretty sure google, microsoft, youtube, facebook, myspace, and the rest all did fine without a demo at TC50. No one cares about all these conferences, they’re just a way for a tiny group of people to chronically engage in intellectual masturbation. I’m pretty sure google, microsoft, youtube, facebook, myspace, and the rest all did fine without a demo at TC50.

]]> By: Sanford http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2461010 Sanford Sun, 07 Sep 2008 02:21:58 +0000 http://www.techcrunch.com/?p=21878#comment-2461010 Okay - so I stand corrected on the services offered to the TC50 contestants. Heck - both organizations have the services - all the better for the companies to succeed. http://scobleizer.com/2008/09/06/startups-your-web-site-sucks/#comment-1995158 Okay – so I stand corrected on the services offered to the TC50 contestants. Heck – both organizations have the services – all the better for the companies to succeed.

http://scobleiz...comment-1995158

]]> By: Slim Haires http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2460996 Slim Haires Sun, 07 Sep 2008 01:38:47 +0000 http://www.techcrunch.com/?p=21878#comment-2460996 Giddyup. Let hope all 50 of them take Brian's advice and really stand out from the other 49. Wait. It that possible? What the heck. I just do rodeo. Giddyup. Let hope all 50 of them take Brian’s advice and really stand out from the other 49. Wait. It that possible? What the heck. I just do rodeo.

]]> By: Slim Haires http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2460995 Slim Haires Sun, 07 Sep 2008 01:36:49 +0000 http://www.techcrunch.com/?p=21878#comment-2460995 Giddyup. Let hope all 50 of them take your advice and really stand out from the other 49. Wait. It that possible? What the heck. I just do rodeo. Giddyup. Let hope all 50 of them take your advice and really stand out from the other 49. Wait. It that possible? What the heck. I just do rodeo.

]]> By: Carlos http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2460990 Carlos Sun, 07 Sep 2008 01:29:48 +0000 http://www.techcrunch.com/?p=21878#comment-2460990 Sounds good . There is a great new start-up that just came out . It is all self serve and it is also fully automated . It supports all types text ads, banners and video ads.For publishers , it offers the highest split of earnings you can find out there and much more. It caters to web and mobile Publishers and Advertisers . Web and Mobile Publishers can earn money easier than ever and registering is FREE. Please check it out : http://www.webmob-ad.com Sounds good . There is a great new start-up that just came out . It is all self serve and it is also fully automated . It supports all types text ads, banners and video ads.For publishers , it offers the highest split of earnings you can find out there and much more. It caters to web and mobile Publishers and Advertisers . Web and Mobile Publishers can earn money easier than ever and registering is FREE. Please check it out : http://www.webmob-ad.com

]]> By: DL http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2460966 DL Sun, 07 Sep 2008 00:22:48 +0000 http://www.techcrunch.com/?p=21878#comment-2460966 Nice tips Brian...especially about "practice of saying more with less online" David, Twitzu.com - Twitter RSVP! Nice tips Brian…especially about “practice of saying more with less online”

David,
Twitzu.com – Twitter RSVP!

]]> By: Ryan http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2460919 Ryan Sat, 06 Sep 2008 22:58:15 +0000 http://www.techcrunch.com/?p=21878#comment-2460919 Think outside the box (as they say) to get noticed! We were going to strap laptops to our backs (LoL), but thankfully ended up carrying around tablet PCs with EVDO! Be different and get people talking :) Will surely miss this year's event. Last year was an amazing time! Think outside the box (as they say) to get noticed!

We were going to strap laptops to our backs (LoL), but thankfully ended up carrying around tablet PCs with EVDO!

Be different and get people talking :)

Will surely miss this year’s event. Last year was an amazing time!

]]> By: Anthony Farrior http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2460915 Anthony Farrior Sat, 06 Sep 2008 22:50:04 +0000 http://www.techcrunch.com/?p=21878#comment-2460915 Clearly, your presentation is a huge factor: http://www.myphillynetwork.com/content/yes-presentation-almost-everything Clearly, your presentation is a huge factor: http://www.myph...most-everything

]]> By: Jason http://www.techcrunch.com/2008/09/06/the-big-conference-launch-how-to-stand-out-from-the-crowd/comment-page-1/#comment-2460906 Jason Sat, 06 Sep 2008 22:37:19 +0000 http://www.techcrunch.com/?p=21878#comment-2460906 Quick note: there is no lobby at the Design Center for crashing. :-) Quick note: there is no lobby at the Design Center for crashing. :-)

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