MyAWOL Becomes LP33.TV, Launches IMDB For Musicians
by Jason Kincaid on September 5, 2008

Last July I wrote about MyAWOL, a web-centric music label looking to compete with traditional labels, which are becoming increasingly less relevant as artists turn to digital distribution methods to gain exposure. While the site has the potential to break some new ground in the online music world, it has run into a major snag during its buildup to launch: its name sounds almost exactly like My.AOL when spoken aloud.

In light of this, the company has decided to rename the site to LP33.TV, which should hopefully be less confusing. LP33 is more memorable, but I think the company should consider dropping the .TV extension entirely since they already own the .com.

Along with the name change, LP33.TV is also launching its database for music industry professionals, TheMIDB, which hopes to fulfill the same role as the movie and television industry’s popular IMDB. The derivative name will probably confuse just about everyone, but at least it makes the site’s purpose clear.

The site will welcome user profiles from music producers, executives, managers, writers, musicians, and anyone else involved in the music trade. Users will be able to post their biographes, and the site will facilitate connections between users and allow them to keep track of current and past projects. LP33.tv Founder Andrew Bentley, a former major music label executive, says that TheMIDB fills an important role, as there hasn’t been a comprehensive database of industry professionals.

TheMIDB is only one portion of LP33.TV’s new approach to the music industry, and the company plans to have its flagship consumer site out within the next month.

Earlier this week Amazon and IMDB teamed up to launch SoundUnwound, a user-modified database for music similar to Wikipedia (except all content is approved by Amazon employees). The site seems to be geared more as a consumer-friendly music encyclopedia rather than an industry database.

 

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  • They have this already. It’s called AllMusic and it’s sweet.

    • allmusic, musicbrainz, wikipedia, etc

      • well at least there already #1 at something.

        The Internets ” Worst Domain Name Confabrication.”

        still I wish your startup the “best of skill.” there is rarely an luck for music distribution websites on the internet. skill is the only thing that can keep you in the game in such a competitive market.

      • Yeah, yours is the only other “search tool” I’ve heard of beyond google. Hell, one of them is in every comment section on tc (btw, great marketing mix).

        P.S. I bet they appreciate such a sincere “best of skill” wishes from you, how sweet.

        P.P.S I was kidding about alternative search engines, as ther are a ton of them, and they are worth something because of technology, not various vertical specific names that old people are easily able to relate to; your market is the tech-illiterate that is dying off every year

  • main thing is how long it will survive?

  • Wow, that’s an annoying layout

  • This is so dumb. I’m pretty sure any music professional has a facebook or myspace. Also, allmusic has been doing this stuff for ages. I really see little benefits for someone to fill out their whole profile only to realize it’s nothing better than connecting with someone on any other social network.

    • There is plenty of room to do it better than MySpace and Facebook, especially when it comes to Indie bands.

      Some ideas that aren’t being done well:
      How about having all venue addresses pre-loaded and geocoded so they don’t have to type them over and over? How about automatically posting new shows to venue profiles to cut down on duplication of efforts, and vice versa? How about allowing bands and venues to post open dates, then allow them to network to fill the dates? How about an “enter once, promote everywhere” concept so bands don’t go blind entering their tour dates on all these sites?

      http://www.madtownlounge.com

      Allen

    • rob, myspace, really??? so old! and why facebook when you can have everyones in the industry’s info in one place. You don’t really get it , do you! even I understand what it is and the benefits of the midb and I love facebook! As a professional this is far better. I don’t really want to see how many vampire bites or drinks someone I am interested in working with has. I want to know their credentials!

      • Jane, instead of vampire bites it’ll be horrible musicians or producers trying to add you. I doubt all these high level execs are really going to care about joining a social network. They have their contacts already. All that you’ll see on this are would-be has-been wanna be music industry people hassling the very few credible people on the site.

        As for the imdb side of it. It’s obviously a great idea and has been done before and better. But these attempts to bring the music industry online in a social network has failed miserably before. I don’t see how building a profile that says im a producer, dj, a&r, or whatever does anything. You know how many people would claim they are these things and aren’t doing it professionally? How are those credentials?

        I am a musician and have worked at record labels so i’d like to think i do get it.

  • i’ve been using http://www.jamloop.com for gear search. very nice.

  • This looks to be very different from allmusic as you can create your own profile and contact other users. Plus I see music bloggers and journalists listed here on MIDB, you can’t find that on allmusic.

  • What the industry really needs is all of these ‘high level’ execs that have played all of their cards WRONG for the past decade to call it a day and step out of the industry for good. I sincerely wish them the best of luck. But let’s face it…this site isn’t going to be a hit or industry changer. Talk to any hard working independent musician or band that’s been around for a bit and they can easily give you the name of at least two dozen companies that claim to help independent musicians but could care less and in turn have done the exact opposite. Musicians are tired of being screwed and are finally paving their own paths. You want contacts for labels, radio, tv, production, studios, venues…the info is already there. If you can’t find it…ask for it.

  • oh rob! Lets be agree to disagree, and why do we care anyway :)
    The more the merrier !

  • Search for pink floyd, no results. Fail.

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