Although buying products from your desktop at home has become just as customary as buying products at the store, few have found reason to buy products on their cell phones. In an attempt to buck that trend and make it easier for consumers to buy products from their cell phone, Billing Revolution announced today that it will offer a ’single-click’ billing and payment service that will streamline mobile purchases.
Once consumers are ready to buy something from the Web from a vendor that employs Billing Revolution’s service for payment, they are taken to Billing Revolution’s purchase page where they input credit card information from their phone. Once complete, Billing Revolution automatically sends an SMS receipt to their phone, which contains a link. After clicking that link, authentication is complete and with all future purchases, consumers will need only to click ‘buy’ for a transaction to be completed.
Billing Revolution is taking a risk with this platform that may or may not pay off. Right now, mobile purchases are just a small segment of online commerce and few consumers are willing to buy a product with their cell phones. But if Billing Revolution’s beliefs are right that all it takes is a simple process and the ability to buy products with a single click, it’s in a prime position to capitalize on what it believes is a booming market.
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“May or may not pay off”… no pun intended… right?
What will become more important in America first, buying products ‘on’ your mobile or ‘with’ your mobile? tinyCrunch is polling on it.
I’d certainly rather see paying for things ‘with’ your cell phone accelerate in the states as opposed to shopping on my phone. What an unsatisfying expereince unless Im buying something that I truly don’t need to examine, like a book or a box of golf balls.
Off-topic: props to Billing Revolution for using the übercool Motorola E680 as a phone example
Very good idea, they can also implement the feature of accessing the Digital Wallet applications implemented by iPhone and also Symbian phones so that users can keep all the credit card details in one place and use an API to authenticate a (lets say) 4 digit pin to get the credit card details.
I think a mobile billing revolution should not include the difficult task of having to manually re-enter your cc number on your phone every time you want to make a purchase. Typing phone numbers is difficult enough. A true revolution would be an app that generates a new encryption key on your phone, that can only be generated when you type in a password, that is not sent over the air. Then you would only have to type in your cc once, and even if someone has your phone, they would still need a new password to generate the new encryption key and make a purchase. I’m not sure if this is even possible
I think the mbusiness needs an effective mobile payment system, but I feel confident that it is not through a credit card system. MuZui.com is in need of a payment system, but not many users pay via credit card and those who do, need to see it on a bigger screen. Would you ever buy clothes on a mobile phone? No, we need an easier way of paying via the phonebill especially for microtransactions. One that innovatively cuts the cost of doing it through the telco.
Just my 2 cents
Everything going mobile, lets see what andriod brings in!
Shame it couldn’t charge direct to the user’s cellphone bill using Premium SMS or similar. I know the carriers take a chunk out of those transactions, but the convenience for the user would be even greater.
the service is replicating that simple psms service by enabling a one click experience while using a credit card.
yawn… check out Bango, single click credit card billing without SMS being sent or leaving the WAP session.
Yeah Bango is great, but they aren’t doing any mobile billing transactions in the US at this time. Or for the last 6months.
double yawn. bango is a boring b2b enabler.
How will they get this working in the US?
Their campaign will never be approved with the current anti-competitive US carrier policies.
If there is someone from Billing Revolution reading this thread, I’d be very interested in hearing how you’re getting around this issue.
Hi Jon, this is Andy Kleitsch from Billing Revolution. Thanks for your comment.
With Billing Revolution, there is no campaign to be approved by mobile operators - Billing Revolution does not utilize premium sms functionality - all charges are settled off-operator and do not require operator approval.
Any merchants interested in learning more about our service should contact our SVP Business Development Mike Dulong, mike@billingrevolution.com or visit http://www.billingrevolution.com.
I don’t quite understand why the vendors would not have the option for the user just like they have on their websites. I regularly buy products or services directly from my phone in the UK by just entering the credit card number its not a big deal , why would i need a payment service, if they are trying to be paypal for the mobile world. doesn’t paypal have enough traction already ?? There have been quite a few occasions where i am in borders found the book to be cheaper on some website and bought it while i am still in the store its the same browsers on mobile as on the desktop whats the big problem.
so….they’ve reinvented cookies?
I wish they can find a way to implement this without the need of gprs. With that, they can penetrate the third world, where this innovation is needed.
my buddy is doing a startup called http://www.codapay.com go check it out !!
Just tried to visit their web site via my phone but they don’t seem to have a WAP-enabled site…kind of makes you wonder how much they’ve thought this through.
Amazon owns the one click to buy Patent smells like they will get sued by Amazon, will see if it pays off IN COURT
I hope they worked, paying Amazon for licencing fee into their revenue modeling, as Amazon has the patent for one click purchases.
From a consumer POV, carrier WAP billing (debited directly on your phone bill) is much more efficient than mobile billing a la Paypal. Problem is that carrier steal too much of a share (30-60%) compared to CC companies…
One thing this report fails to mention is how critical it is for a provider of this type of service to secure major merchant relationships. It is a serious uphill climb to get a major retailer to add a third party billing option that is virtually unknown to consumers and doesn’t already have a critical mass of merchants. Others have tried and failed. not sure what is unique about these guys.
This thing will be for pron and nothing else.
not necessarily. mobile ops won’t enable anything over US $25 or anything not tied to the phone. that suggests a huge market to me.
what about obopay?
sure, if both parties have an obo account. not necessarily conductive to open or impulse buys
It’s a great one-click buying system.
Just click once to buy. click 10 times to punch in your credit card. click once more to click enter. click once to close your browser. click twice to open the sms message you just received. click to follow the URL in said received sms. click accept on the url.
Tadah - just one-click (At a time) purchasing on your phone!
Thank you Kimbjo for your comment.
Your assessment of the click total might be applicable for the first purchase. However, all future purchases are in fact one click. This is the beauty of the service.
John Loschky
Billing Revolution
There is no revolution here. This has been possible for years, but not just used in the US.
1. Paypal mobile and other actors are available with more payment options.
2. Since the service relies on operator authentication, operators can always block the service.
3. Look at the statistics for how many users fall off when asked to enter their cc details on the mobile. The past has shown this simply does not work.
How much did Billing Revolution pay to get this article?
Operators (and especially US ones) do not realize that if they open up their payment and authentication systems they will create a new business opportunity.
“How much did Billing Revolution pay to get this article?”
Never attribute to bribes and kickbacks that which can be adequately explained by stupidity.
Hi Frankieboy,
A method of enabling a one-click service has in fact not been available in the US for both digital and physical goods. Yes, your first purchase does require entry of appropriate data, but all subsequent purchases are in fact one click enabled. No username/password or PIN required nor is necessary to set up an account on a web site. Its a very elegant solution.
I might note that we have no reliance on operators for authentication. Its very independent in that respect.
John Loschky
Billing Revolution
This is a good concept. I’m sure they must have done studies via sampling the population before they put this concept in production. It would be interesting to see how it works, as I’m sure it’s user-friendly.
Alvira Khan
Florida Atlantic University
FAU Alumni
Mhh is this realy a revolution - its like the same as using a password - means - there are several services where i can make Transactions on my mobile Phone with my creditcard- okay here they are not asking me again for a “Username” and “Password” A revolution would be when the telecom companys woudl find a solution as they use in there actual portals for example in Europe all telecom companys have got there good payment systems - but as an developer it is to expensive and they want mostlay up to 50% of the Transaction Volume so it is not interesting for the massmarket - they should find an solution moslty for all providers in one country that would be a start and bring down there fees to lets say 3% or something like that - thats an revolution -here this system is just a “nicer” way to do it but i know nearly the same models from some payment solution providers
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