Comments on: The Great Online Advertising Divide Widens

By: Google’s DoubleClick Launches New Marketplace For Display Ads | Filme Gratis Filme Moca

Sat, 19 Sep 2009 16:27:58 +0000

[...] which has dominated search advertising, is hoping to take over the display advertisement space by launching new [...]

By: Google’s DoubleClick Launches New Marketplace For Display Ads | Trinitude Network

Fri, 18 Sep 2009 19:44:14 +0000

[...] which has dominated search advertising, is hoping to take over the display advertisement space by launching new [...]

By: Google’s DoubleClick Launches New Marketplace For Display Ads

Google’s DoubleClick Launches New Marketplace For Display Ads — Fri, 18 Sep 2009 15:33:40 +0000

[...] which has dominated search advertising, is hoping to take over the display advertisement space by launching new [...]

By: Search Advertising Prospers while Display Suffers in Recessive Times | ineedhits

Tue, 03 Mar 2009 06:55:26 +0000

[...] Reisinger summed it up well on TechCrunch: “Generally speaking, search ads are better targeted than display ads. And in an environment [...]

By: tinyComb » Blog Archive » Which Form Of Online Advertising Is Growing The Fastest? A tiny Poll.

Mon, 01 Dec 2008 03:58:21 +0000

[...] tiny from: TechCrunch.com original post View glu’s Profile Subscribe via RSS RelatedBookmarksTags [...]

By: Marco Bonanni

Marco Bonanni — Tue, 11 Nov 2008 00:07:14 +0000

Really liked your article on online advertising trend spending. I agree and look forward to the meteoric growth of online advertising spending. Also interested in having a link from you to us. Here is our web link Online Advertising

By: Din Omvärld - Media v.36 « Digiton

Din Omvärld - Media v.36 « Digiton — Tue, 07 Oct 2008 08:16:07 +0000

[...] i praktiken innebär mer pengar till Google. Samtidigt minskar intresset för bannerannonsering. http://www.tech...-divide-widens/ JP Morgan sänker sina prognoser för online annonsering. Anledningen är just en väntad nedgång [...]

By: Internet Marketing Consultant - Danny DeMichele » Blog Archive » Search Engine Marketing Enjoying 20% growth

Tue, 16 Sep 2008 13:35:30 +0000

[...] You can read the full story here [...]

By: jbarker

jbarker — Mon, 08 Sep 2008 16:25:54 +0000

I currently work for an online video platform, PermissionTV. We focus on embracing the webs ability to provide a custom user experience and interactivity with video. I don’t believe video has reached it’s full potential on the web. In my opinion it’s only a matter of time before companies realize the power of online video advertising.

By: Bloom Digital Platforms - Blog » Display Advertising in a Network of Ad Networks

Mon, 08 Sep 2008 15:17:30 +0000

[...] online direct response marketing has practically become science and has enjoyed tremendous growth these past several years, and while online media economics have been “evolving” in [...]

By: Matt

Matt — Fri, 05 Sep 2008 20:47:00 +0000

This trend will change quickly as soon as advertisers start looking at the studies done on the value of running display + search ads. This closing of the gap would them benefit companies with strong display initiatives.

http://mattlill...im-display.html

“When marketers supplement search with display impressions, they get a significant lift in conversions. Unfortunately, most advertisers that run both search and display are unaware of this…” The study demonstrated that “users exposed to both search and display ads convert at a higher rate: an average of 22 percent better than search alone and 400 percent better than display only.”

By: Kataweb.it - Blog - Cablogrammi di Massimo Russo » Blog Archive » Giornali Usa: accelera il calo pubblicitario, l’online non compensa

Fri, 05 Sep 2008 17:56:34 +0000

[...] come si vede dalle proiezioni di ricavo dalla pubblicità online di eMarketer pubblicate da TechCrunch, a crescere rapidamente nei prossimi anni sarà soprattutto il pay per click, o search advertising, [...]

By: alexander-social media guy

alexander-social media guy — Fri, 05 Sep 2008 14:02:29 +0000

This is to be expected as adwords are easier to track and get ROI from. Display ads can work but when money is scarce the highest and best use theory suggests the lesser forms will suffer.

By: George

George — Fri, 05 Sep 2008 13:14:22 +0000

Advertising is definitely moving online but I think the recession we currently in will remind people just like 2001 that you need others of making money outside of adversiting.

Jippidy.com – Video Yellow Pages

By: NameDrive Blog » Blog Archive

NameDrive Blog » Blog Archive — Fri, 05 Sep 2008 12:34:38 +0000

[...] According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising. More… [...]

By: The Inquirer ES : La publicidad online sigue creciendo

The Inquirer ES : La publicidad online sigue creciendo — Fri, 05 Sep 2008 07:18:54 +0000

[...] TechCrunch // [...]

By: ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder

ONLINE SERVICES/INTERACTIVE MEDIA « Daily Marauder — Fri, 05 Sep 2008 02:05:30 +0000

[...] willing to spend money on search ads and are increasingly ignoring other forms of advertising. (http://www.tech...g-divide-widens [...]

By: Carlos

Carlos — Fri, 05 Sep 2008 01:53:57 +0000

Sounds good . There is a new great start-up that just came out . It is all self serve and it is also fully automated . It supports all types text ads, banners and video ads.For publishers , it offers the highest split of earnings you can find out there and much more. It caters to web and mobile Publishers and Advertisers . Web and Mobile Publishers can earn money easier than ever and registering is FREE. Please check it out : http://www.webmob-ad.com.

By: From My Reader, I recommend…

From My Reader, I recommend… — Thu, 04 Sep 2008 22:16:21 +0000

[...] The Great Online Advertising Divide Widens – Don Reisinger piggybacks on the WSJ article reporting a healthy 20 percent gain in the second quarter for online advertising. The main beneficiary of course is Google. [...]

By: Chino66

Chino66 — Thu, 04 Sep 2008 22:01:51 +0000

Doesn’t Google have a minimum GPA for employment? Maybe it is only for engineering courses…

By: TechCrunch Japanese アーカイブ » 広がる、オンライン広告の形態別格差

TechCrunch Japanese アーカイブ » 広がる、オンライン広告の形態別格差 — Thu, 04 Sep 2008 21:16:28 +0000

[...] [原文へ] [...]

By: Mohamed

Mohamed — Thu, 04 Sep 2008 19:19:00 +0000

Search is always gonna be among the top. But, because of the way Google and other search Algorithms work, its not gonna make other ad venues go away.

For example, at any given search “sponsored Links” are mixed with “non sponsored”
should this change and users start seeing more of sponsored link than others that will in-create 2nd guessing on the part of users(I’m i being served by sponsored links rathar than what i searched for).

That principle helps keeping the balance(diversity of online Ad market).
In the future, it comes down to which search engine people go for search and as long as that is diversified everybody wins.

By: Aaron S.

Aaron S. — Thu, 04 Sep 2008 19:09:05 +0000

I believe that advertising on video portals like YouTube will pick up, but video ad units served via contextual programs like AdSense probably won’t be adopted as quickly. Even YouTube and Vimeo still have trouble with flash compatibility across browsers – there are a lot of folks (25% of all Internet users) still running around with IE6 and Flash 7 and earlier. The fact is that online video technology ITSELF hasn’t matured, let alone an advertising market that depends on that technology. Aside from technology, there’s also the whole bandwidth issues that comes with video units – you don’t have much time to get people to notice a video ad once a page loads; banner ads still have this problem, so you can imagine that this is even worse for video.

However, video advertising might do very well in niche groups where technology/compatibility are not a problem. Video gaming is one that comes to mind.

By: Rajan

Rajan — Thu, 04 Sep 2008 18:48:51 +0000

Does anyone believe that video will attract a meaningful portion of online ad spend over the next year / 2 years?

By: Jim

Jim — Thu, 04 Sep 2008 18:37:32 +0000

I’m a big believer in paid search, but for some brands/companies/topics/ideas, you need to make people aware first and display achieves that. Yes, paid search ads are almost always relevant to the person searching, but sometimes people don’t know what they don’t know…