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	<title>Comments on: Microsoft Ads: First Phase To &#8220;Engage Consumers, Spark Conversation&#8221;</title>
	<atom:link href="http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Fri, 27 Nov 2009 02:38:04 -0800</lastBuildDate>
	
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		<item>
		<title>By: Kauai Island</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-4/#comment-2696243</link>
		<dc:creator>Kauai Island</dc:creator>
		<pubDate>Mon, 13 Apr 2009 19:27:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2696243</guid>
		<description>good news, bad stories</description>
		<content:encoded><![CDATA[<p>good news, bad stories</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: 我爱妞妞 &#187; 广告黯然无光的一年（中）</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-4/#comment-2588608</link>
		<dc:creator>我爱妞妞 &#187; 广告黯然无光的一年（中）</dc:creator>
		<pubDate>Thu, 08 Jan 2009 14:16:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2588608</guid>
		<description>[...]  微软关于广告的官方解释，用的最多的词是 Conversation [&#8617;]Hot Food, and Air, at Bus Stops, [...]</description>
		<content:encoded><![CDATA[<p>[...]  微软关于广告的官方解释，用的最多的词是 Conversation [&#8617;]Hot Food, and Air, at Bus Stops, [...]</p>
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	</item>
	<item>
		<title>By: Japan Web Design</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-4/#comment-2553049</link>
		<dc:creator>Japan Web Design</dc:creator>
		<pubDate>Tue, 02 Dec 2008 09:20:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2553049</guid>
		<description>Very lucky to see so good is clown club. I have only more to tell about Design and web world and that;s what for my friends like me to be as ...! I guess this is still a warm up act to the real thing, which will presumably get into more details on what Microsoft does and will do to connect people. To say about the over a billion people all add is less and they love to get more...!</description>
		<content:encoded><![CDATA[<p>Very lucky to see so good is clown club. I have only more to tell about Design and web world and that;s what for my friends like me to be as &#8230;! I guess this is still a warm up act to the real thing, which will presumably get into more details on what Microsoft does and will do to connect people. To say about the over a billion people all add is less and they love to get more&#8230;!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bridget Davis</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-4/#comment-2532208</link>
		<dc:creator>Bridget Davis</dc:creator>
		<pubDate>Wed, 12 Nov 2008 22:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2532208</guid>
		<description>obq30553mflzd585</description>
		<content:encoded><![CDATA[<p>obq30553mflzd585</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: 微軟 - 億元廣告背後的出發點 &#124;</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-4/#comment-2512364</link>
		<dc:creator>微軟 - 億元廣告背後的出發點 &#124;</dc:creator>
		<pubDate>Fri, 24 Oct 2008 13:10:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2512364</guid>
		<description>[...] &#8220;Windows在高科技產品裡是25年來數一數二的. 當我們在規畫接下來的25年的同時, 我們必須讓消費者知道Windows如何讓人們做到更多,我們如何讓消費者體驗更多&#8230;把這廣告當作是一個 &#8216;初次見面的小幽默&#8217;, 重新讓大家認識我們, 認知我們. 讓他們感受到我們與他們之間的貼切&#8221; [全文] [...]</description>
		<content:encoded><![CDATA[<p>[...] &#8220;Windows在高科技產品裡是25年來數一數二的. 當我們在規畫接下來的25年的同時, 我們必須讓消費者知道Windows如何讓人們做到更多,我們如何讓消費者體驗更多&#8230;把這廣告當作是一個 &#8216;初次見面的小幽默&#8217;, 重新讓大家認識我們, 認知我們. 讓他們感受到我們與他們之間的貼切&#8221; [全文] [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: khdgfcob prkuibsa</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-4/#comment-2511738</link>
		<dc:creator>khdgfcob prkuibsa</dc:creator>
		<pubDate>Thu, 23 Oct 2008 17:40:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2511738</guid>
		<description>laqwojx ylzjqmivf fbuhglyk akpgvlod gjmiav pyuwraob ekfvmjnh</description>
		<content:encoded><![CDATA[<p>laqwojx ylzjqmivf fbuhglyk akpgvlod gjmiav pyuwraob ekfvmjnh</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: הפרסומות החדשות של אפל &#124; עומר פרצ'יק</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-4/#comment-2507646</link>
		<dc:creator>הפרסומות החדשות של אפל &#124; עומר פרצ'יק</dc:creator>
		<pubDate>Mon, 20 Oct 2008 16:44:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2507646</guid>
		<description>[...] שהקמפיין הלא ברור זכה לקיטונות של ביקורת באינטרנט החליטו האחראים על הפרסום במייקרוסופט לגנוז [...]</description>
		<content:encoded><![CDATA[<p>[...] שהקמפיין הלא ברור זכה לקיטונות של ביקורת באינטרנט החליטו האחראים על הפרסום במייקרוסופט לגנוז [...]</p>
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	<item>
		<title>By: 25 האנשים המשפיעים ביותר על האינטרנט &#124; עומר פרצ'יק</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2486431</link>
		<dc:creator>25 האנשים המשפיעים ביותר על האינטרנט &#124; עומר פרצ'יק</dc:creator>
		<pubDate>Tue, 30 Sep 2008 01:39:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2486431</guid>
		<description>[...] מוצרים והן מבחינת המיתוג של החברה (לאחרונה פורסם שמייקרוסופט מתכוונת להשקיע 300 מליון דולר בקמפיין פרסומי רחב [...]</description>
		<content:encoded><![CDATA[<p>[...] מוצרים והן מבחינת המיתוג של החברה (לאחרונה פורסם שמייקרוסופט מתכוונת להשקיע 300 מליון דולר בקמפיין פרסומי רחב [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Poll: Is Microsoft&#8217;s new ad working? &#124; Gadgetorium!</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2476290</link>
		<dc:creator>Poll: Is Microsoft&#8217;s new ad working? &#124; Gadgetorium!</dc:creator>
		<pubDate>Sat, 20 Sep 2008 18:35:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2476290</guid>
		<description>[...] Read&#160;&#124;&#160;Permalink&#160;&#124;&#160;Email this&#160;&#124;&#160;Comments [...]</description>
		<content:encoded><![CDATA[<p>[...] Read&nbsp;|&nbsp;Permalink&nbsp;|&nbsp;Email this&nbsp;|&nbsp;Comments [...]</p>
]]></content:encoded>
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		<title>By: Yolo</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-1/#comment-2473684</link>
		<dc:creator>Yolo</dc:creator>
		<pubDate>Thu, 18 Sep 2008 17:16:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2473684</guid>
		<description>Ugh. I hate the Britishism &quot;advert.&quot; Can&#039;t you just say &quot;ad&quot;?</description>
		<content:encoded><![CDATA[<p>Ugh. I hate the Britishism &#8220;advert.&#8221; Can&#8217;t you just say &#8220;ad&#8221;?</p>
]]></content:encoded>
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	<item>
		<title>By: It’s Over For Seinfeld, But Crispin Porter Keeps Microsoft Business - Technology Info</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2473222</link>
		<dc:creator>It’s Over For Seinfeld, But Crispin Porter Keeps Microsoft Business - Technology Info</dc:creator>
		<pubDate>Thu, 18 Sep 2008 09:04:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2473222</guid>
		<description>[...] either way, Seinfeld is out, at least for now, after three controversial commercials (first, second and third). Microsoft won&#8217;t confirm Seinfeld&#8217;s rumored $10 million fee one way [...]</description>
		<content:encoded><![CDATA[<p>[...] either way, Seinfeld is out, at least for now, after three controversial commercials (first, second and third). Microsoft won&#8217;t confirm Seinfeld&#8217;s rumored $10 million fee one way [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: It&#8217;s Over For Seinfeld, But Crispin Porter Keeps Microsoft Business</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2472832</link>
		<dc:creator>It&#8217;s Over For Seinfeld, But Crispin Porter Keeps Microsoft Business</dc:creator>
		<pubDate>Thu, 18 Sep 2008 02:09:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2472832</guid>
		<description>[...] either way, Seinfeld is out, at least for now, after three controversial commercials (first, second and third). Microsoft won&#8217;t confirm Seinfeld&#8217;s rumored $10 million fee one way [...]</description>
		<content:encoded><![CDATA[<p>[...] either way, Seinfeld is out, at least for now, after three controversial commercials (first, second and third). Microsoft won&#8217;t confirm Seinfeld&#8217;s rumored $10 million fee one way [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Los Nuevos Comerciales de Microsoft con Bill Gates y Jerry Seinfeld</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2472753</link>
		<dc:creator>Los Nuevos Comerciales de Microsoft con Bill Gates y Jerry Seinfeld</dc:creator>
		<pubDate>Thu, 18 Sep 2008 00:52:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2472753</guid>
		<description>[...] una carta de Bill Veghte a todos los empleados de Microsoft trata de explicar sobre el conceto de esta nueva campaña: This [...]</description>
		<content:encoded><![CDATA[<p>[...] una carta de Bill Veghte a todos los empleados de Microsoft trata de explicar sobre el conceto de esta nueva campaña: This [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Los Nuevos Comerciales de Microsoft con Bill Gates y Jerry Seinfeld</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2472752</link>
		<dc:creator>Los Nuevos Comerciales de Microsoft con Bill Gates y Jerry Seinfeld</dc:creator>
		<pubDate>Thu, 18 Sep 2008 00:52:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2472752</guid>
		<description>[...] una carta de Bill Veghte a todos los empleados de Microsoft trata de explicar sobre el conceto de esta nueva campaña: This [...]</description>
		<content:encoded><![CDATA[<p>[...] una carta de Bill Veghte a todos los empleados de Microsoft trata de explicar sobre el conceto de esta nueva campaña: This [...]</p>
]]></content:encoded>
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		<title>By: Стартувала реклама Vista. Біл Гейтс в головній ролі - КіТ-сервіс</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2469618</link>
		<dc:creator>Стартувала реклама Vista. Біл Гейтс в головній ролі - КіТ-сервіс</dc:creator>
		<pubDate>Mon, 15 Sep 2008 18:47:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2469618</guid>
		<description>[...] листі, який вчора був розісланий працівникам комп‘ютерного гіганта, говориться, що [...]</description>
		<content:encoded><![CDATA[<p>[...] листі, який вчора був розісланий працівникам комп‘ютерного гіганта, говориться, що [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Missed opportunity for Microsoft&#8217;s new ads - Jerry Seinfield &#38; Bill Gates &#171; Dominique Hind&#8217;s Collective</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2468033</link>
		<dc:creator>Missed opportunity for Microsoft&#8217;s new ads - Jerry Seinfield &#38; Bill Gates &#171; Dominique Hind&#8217;s Collective</dc:creator>
		<pubDate>Sat, 13 Sep 2008 22:39:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2468033</guid>
		<description>[...] Microsoft Ads: First Phase To &quot;Engage Consumers, Spark Conversation&quot; [...]</description>
		<content:encoded><![CDATA[<p>[...] Microsoft Ads: First Phase To &#8220;Engage Consumers, Spark Conversation&#8221; [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: design</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2467679</link>
		<dc:creator>design</dc:creator>
		<pubDate>Sat, 13 Sep 2008 11:10:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2467679</guid>
		<description>Bill loved this commercial, Steve almost fainted, all of the geeks at Microsoft railed and cheered! So we launched!
When I got home though, my wife met me at the door, she looked confused,
&quot;What was THAT I just saw on TV just now?&quot;
I calmly walked past her and flopped in my &quot;Bunker-chair&quot;, I sighed deeply and said,
&quot;That my dear is what a washed-up observational comedian will give fools for ten million dollars! ... And they love you for it!&quot;
Then she started her usual fussing with me:
&quot;Honey! I thought you wanted to make a serious come back? For God&#039;s sake, you are working for Microsoft!&quot;
She started weeping uncontrollably, I hugged her and said,
&quot;I know, I know, but they offered me Ten Million! Honey, we were down to our last three! I just can&#039;t live like that! I had to do it, I just had to!&quot;
We both cried, ... after a few minutes, she looked at me and said,
&quot;I saw it, but what was it about?&quot;
I looked at her, cleared my throat and answered, &quot;Nothing.&quot;
She pulled herself together and said, &quot;Oh, that again!&quot;
I held her tightly again to brace her for my next statement,
&quot;Honey, I have to do nine more! Gates writes them and Ballmer directs them!&quot;
She fainted.

Oh what I&#039;ll do for a few million dollars.
Can you be forgiven for selling your soul?</description>
		<content:encoded><![CDATA[<p>Bill loved this commercial, Steve almost fainted, all of the geeks at Microsoft railed and cheered! So we launched!<br />
When I got home though, my wife met me at the door, she looked confused,<br />
&#8220;What was THAT I just saw on TV just now?&#8221;<br />
I calmly walked past her and flopped in my &#8220;Bunker-chair&#8221;, I sighed deeply and said,<br />
&#8220;That my dear is what a washed-up observational comedian will give fools for ten million dollars! &#8230; And they love you for it!&#8221;<br />
Then she started her usual fussing with me:<br />
&#8220;Honey! I thought you wanted to make a serious come back? For God&#8217;s sake, you are working for Microsoft!&#8221;<br />
She started weeping uncontrollably, I hugged her and said,<br />
&#8220;I know, I know, but they offered me Ten Million! Honey, we were down to our last three! I just can&#8217;t live like that! I had to do it, I just had to!&#8221;<br />
We both cried, &#8230; after a few minutes, she looked at me and said,<br />
&#8220;I saw it, but what was it about?&#8221;<br />
I looked at her, cleared my throat and answered, &#8220;Nothing.&#8221;<br />
She pulled herself together and said, &#8220;Oh, that again!&#8221;<br />
I held her tightly again to brace her for my next statement,<br />
&#8220;Honey, I have to do nine more! Gates writes them and Ballmer directs them!&#8221;<br />
She fainted.</p>
<p>Oh what I&#8217;ll do for a few million dollars.<br />
Can you be forgiven for selling your soul?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Naked SEO Guide from Netpaths</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2467395</link>
		<dc:creator>The Naked SEO Guide from Netpaths</dc:creator>
		<pubDate>Sat, 13 Sep 2008 01:10:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2467395</guid>
		<description>&lt;strong&gt;Microsoft Paid Jerry Seinfeld 10 Million For This?...&lt;/strong&gt;

What do Microsoft and Seinfeld have in common? They both peaked in the late 1990&#8217;s.
Below is a video of the partnership of Microsoft, and Jerry Seinfeld, who was reportedly paid $10 million to do these ad spots.
There is something strange about M...</description>
		<content:encoded><![CDATA[<p><strong>Microsoft Paid Jerry Seinfeld 10 Million For This?&#8230;</strong></p>
<p>What do Microsoft and Seinfeld have in common? They both peaked in the late 1990&#8217;s.<br />
Below is a video of the partnership of Microsoft, and Jerry Seinfeld, who was reportedly paid $10 million to do these ad spots.<br />
There is something strange about M&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ג&#8217;רי וביל יורדים אל העם - פרסומת על כלום</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2467337</link>
		<dc:creator>ג&#8217;רי וביל יורדים אל העם - פרסומת על כלום</dc:creator>
		<pubDate>Fri, 12 Sep 2008 23:58:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2467337</guid>
		<description>[...] השגיאות הקשות שנעשו בחלונות ויזתא, מיקרוסופט רוצה &quot;להתחבר לאנשים&quot; הפרסומת השנייה של ג&#039;רי סיינפלד רק ממחישה עוד יותר עד [...]</description>
		<content:encoded><![CDATA[<p>[...] השגיאות הקשות שנעשו בחלונות ויזתא, מיקרוסופט רוצה &#8220;להתחבר לאנשים&#8221; הפרסומת השנייה של ג&#8217;רי סיינפלד רק ממחישה עוד יותר עד [...]</p>
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	</item>
	<item>
		<title>By: ג&#8217;רי וביל יורדים אל העם - פרסומת על כלום</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2467336</link>
		<dc:creator>ג&#8217;רי וביל יורדים אל העם - פרסומת על כלום</dc:creator>
		<pubDate>Fri, 12 Sep 2008 23:58:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2467336</guid>
		<description>[...] השגיאות הקשות שנעשו בחלונות ויזתא, מיקרוסופט רוצה &quot;להתחבר לאנשים&quot; הפרסומת השנייה של ג&#039;רי סיינפלד רק ממחישה עוד יותר עד [...]</description>
		<content:encoded><![CDATA[<p>[...] השגיאות הקשות שנעשו בחלונות ויזתא, מיקרוסופט רוצה &#8220;להתחבר לאנשים&#8221; הפרסומת השנייה של ג&#8217;רי סיינפלד רק ממחישה עוד יותר עד [...]</p>
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		<title>By: The World Simplified is a Virtual World : Ad’s that mean something!</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2466566</link>
		<dc:creator>The World Simplified is a Virtual World : Ad’s that mean something!</dc:creator>
		<pubDate>Fri, 12 Sep 2008 10:06:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2466566</guid>
		<description>[...] some words from my good friend james but mixed reactions on the blogosphere some people confused, some excited and some slating it.&#160; Point is, it’s just the start and kicks off the conversation – [...]</description>
		<content:encoded><![CDATA[<p>[...] some words from my good friend james but mixed reactions on the blogosphere some people confused, some excited and some slating it.&#160; Point is, it’s just the start and kicks off the conversation – [...]</p>
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	<item>
		<title>By: Bill Gates/Jerry Seinfeld Commercial #2: I Remain Confused</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2466496</link>
		<dc:creator>Bill Gates/Jerry Seinfeld Commercial #2: I Remain Confused</dc:creator>
		<pubDate>Fri, 12 Sep 2008 08:35:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2466496</guid>
		<description>[...] to the real thing, which will presumably get into more details on what Microsoft does and will do to connect people. The long uncut [...]</description>
		<content:encoded><![CDATA[<p>[...] to the real thing, which will presumably get into more details on what Microsoft does and will do to connect people. The long uncut [...]</p>
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		<title>By: Love for Biz - Thoughts on the 2nd Microsoft Ad</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2466246</link>
		<dc:creator>Love for Biz - Thoughts on the 2nd Microsoft Ad</dc:creator>
		<pubDate>Fri, 12 Sep 2008 02:43:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2466246</guid>
		<description>[...] become very successful so far because everyone and their mother is talking about it. Just like the leaked letter on TechCrunch said, they are trying to, “Engage Consumers, Spark [...]</description>
		<content:encoded><![CDATA[<p>[...] become very successful so far because everyone and their mother is talking about it. Just like the leaked letter on TechCrunch said, they are trying to, “Engage Consumers, Spark [...]</p>
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		<title>By: ron kurtz</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2463454</link>
		<dc:creator>ron kurtz</dc:creator>
		<pubDate>Tue, 09 Sep 2008 15:59:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2463454</guid>
		<description>The ineffective nature of this ad is not surprising. Microsoft&#039;s ad agency (Crispin Porter &amp; Boguky) has derived most of their considerable success by following a strategy of working almost exclusively with clients who have strong, positive product differentiation. 

With Microsoft, which many PC users love to hate because of their product deficiencies, the agency had little to work with.</description>
		<content:encoded><![CDATA[<p>The ineffective nature of this ad is not surprising. Microsoft&#8217;s ad agency (Crispin Porter &amp; Boguky) has derived most of their considerable success by following a strategy of working almost exclusively with clients who have strong, positive product differentiation. </p>
<p>With Microsoft, which many PC users love to hate because of their product deficiencies, the agency had little to work with.</p>
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		<title>By: Мениджмънт, предприемачество, маркетинг и лична продуктивност: 09.09.2008</title>
		<link>http://www.techcrunch.com/2008/09/04/microsoft-ads-first-phase-to-engage-consumers-spark-conversation/comment-page-3/#comment-2463212</link>
		<dc:creator>Мениджмънт, предприемачество, маркетинг и лична продуктивност: 09.09.2008</dc:creator>
		<pubDate>Tue, 09 Sep 2008 09:02:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=21833#comment-2463212</guid>
		<description>[...] ще се види реално в следващите рекламни спотове. Ето цялото писмо, с което мениджмънтът на Microsoft се обръща към [...]</description>
		<content:encoded><![CDATA[<p>[...] ще се види реално в следващите рекламни спотове. Ето цялото писмо, с което мениджмънтът на Microsoft се обръща към [...]</p>
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