A few months ago, we wrote about Jingle Networks’ intention to start a voice ad network that would see companies that receive a high-volume of calls place ads during caller wait time. And according to the company, that service has launched today.
Known for its 1-800-FREE-411 service, Jingle Networks’ voice ad network will allow any company with high call volume to insert audio advertisements in their calls and attempt to take advantage of the company’s installed base of 130,000 advertisers. There’s currently no word on how the revenue will be shared between Jingle Networks and its partners.
In-call advertising is quickly becoming an important element in increasing revenue while callers wait. But the question remains: will wait times, which already annoy callers, upset them even further now that ads will be piped through the phone? You can bet on it.