JuicyCampus Expands Its Libelous Gossip Machine
by Jason Kincaid on September 2, 2008

JuicyCampus, the controversial site that lets students post totally anonymous (and often malicious) comments about their college classmates, has launched a new version of its site and opened support to over 185 new campuses, with 500 expected by the end of the month. JuicyCampus is essentially a public, anonymous bulletin board that encourages users to gossip about eachother, often referring to their targets by their full names.

The site’s founder, Matt Ivester, continues to portray JuicyCampus in a positive light, explaining that he’s intent on “Making juicy campus a place where students can discus the topics that matter to them most in a manner they deem appropriate”.

In the past, Ivester has also written blog posts asking users to play nice:

“Some of the things that have been posted have been mean-spirited, and we have received emails from people claiming to have been defamed on the site,” and adds “We want you to make JuicyCampus Juicy, not hateful.”

Unfortunately, most students choose to degrade their peers, oftentimes with disparaging remarks that are impossible to counter against because of the site’s anonymity. Ivester likes to act like hurtful gossip isn’t the sole purpose for the site’s existence, but with today’s press release listing such topics as “Cheaters”, “Biggest Stoner”, and “In The Closet”, it’s clear that the site is by no means benevolent - Ivester isn’t fooling anyone. The site may not be breaking any laws, but it shouldn’t be misrepresenting itself, either.

JuicyCampus seems like a prime target for lawsuits from upset students and parents, but Ivester says the company has yet to be sued for the site’s negative content. However, he does acknowledge that it is currently under investigation by Attorneys General in New Jersey and Connecticut (he refused to comment on the cases, but said that the site’s expansion was indicative of his view on their eventual outcomes).

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  • JuicyCampus is indeed a great place for students!

  • Yeah, what he’s built is maybe not illegal but it’s still world class douchebaggery.

    Just wait until the first case of cyber-bullying induced suicide on their site. Then the founder will be really famous.

  • Advice–if you’re targeted on this scummy site, dilute the post with fake posts of your own. This system can be beaten.

  • This site is still online? Thought they were goners last spring. Guess I was wrong about them.

    What are your thoughts?

  • Juicy Campus should definitely be shut down.

    Not trying to spam, but Im doing a poll on this at tinyCrunch.com and I am going to submit the poll results to the owner.

  • Well I guess it will be a matter of a time somebody gets sued. This website can become a lightning rod for controversy.

  • I have a similar, better site:

    I registered for TC50 - but was rejected.

    Think of it as the love child of:
    Forums - Colleges - Craigslist

  • 100% Juicy: Matt Ivester is a cunt.

  • Post swallowing pussies.. bah!

  • I think a better alternative to Juicy Campus would be Yollege. http://www.yollege.com

    It actually aims to help college students with what’s actually going on at their campus and to write relevant reviews on every part of their school.

  • Juicy Campus is a crappy concept and total waste of your net time.

  • Constitution Man is my hero.

  • A girl goes into the doctor’s office for a checkup. As she takes off her blouse, he notices a red ‘S’ on her chest. “How did you get that mark on your chest?” asks the doctor.

    “Oh, my boyfriend went to Stanford and he’s so proud of it that he never takes off his Stanford sweatshirt, even when we make love,” she replies.

    A couple of days later, another girl comes in for a checkup. As she takes off her blouse, he notices a blue “Y” on her chest. “How did you get that mark on your chest?” asks the doctor.

    “Oh, my boyfriend went to Yale and he’s so proud of it that he never takes off his Yale sweatshirt, even when we make love,” she replies.

    A couple of days later, another girl comes in for a checkup. As she takes off her blouse, he notices a red “M” on her chest. “Do you have a boyfriend at Michigan?” asks the doctor.

    “No, but I have a girlfriend at Wisconsin. Why do you ask?”

    http://cackl.com/joke/view/635.....weatshirts

  • @Stupid

    It was built to be highly functional, with little to no regard for the ‘makeup’ or aesthetics.

    Craigslist has the “visual appeal of a spreadsheet”, yet people seem to flock to them…why?

  • Congress did not intend for the CDA 230 to be used for the *intent* of internet service providers to keep malicious and libelous content online. Quite the opposite. Such businesses will cause Congress to change the law, and possibly kill all anonymous postings (and browsing for that matter, it is technically difficult to do one and not the other) everywhere. It is a dangerous game to play with all our rights to free (and anonymous) speech (that is not libel).

  • Juicy Campus : internet AS Girls Gone Wild : video

  • here is why juicycampus will not win:

    angry mob of students on university networks > rackspace

  • Perhaps anonymity gets you dissing high.. but when it is confined to a mobile 3rd screen, this phenomena turns into drama, humor, or dark wit, which has been evidenced in this website

    http://www.funmo.com/woym

  • Vision Aforethought - September 3rd, 2008 at 2:06 am PDT

    There are several issues here: a) The fact someone is capable of producing such a site - without regard for the consequences - shows that society in the USA has now sunk as low as the UK on the “Lord of The Flies” scale. That is, people who are too young to pocess moral judgement have too much power. b) How is it that libel and other laws even allow such a site? And that brings me on to part c) Perhaps as with some other aspects of business and life, one should need a license to publish a web site? (The flaw with this would be that a government could of course us said law to censor specific information.) Anyway, I look forward to the first lawsuit against this site and the poster of any information that causes offence to any innocent Americans. And congrats to TechCrunch for giving such pap space. My respect for TechCrunch just bombed.

  • Only America could push out a jock targeted site as vile as this. Shame on anyone who uses this bullying service.

  • I see both sides of this coin - it’s fun to read but only if it’s not about you. But I just spent last 30 min on it and it’s very entertaining ! :))

  • Check out CollegeCopia.com. Also alternative to Juicycampus but should work in a good way. Traffic should be building this month a lot too.

  • There’s also http://collegeacb.com and it looks like http://boredat.com was shut down recently.

    There are many clones out there…

  • I’d like to jump into the conversation here to discuss a different alternative to Juicy Campus. I think the malicious intent of the site, while initially appealing and as some have mentioned ’sexy’, in the end really does no service to students.

    If Yelp was a forum for people to just spout out the horrible traits of restaurant owners by name, I think it wouldn’t be the success it is now.

    Therefore, I think sites such as Yollege provide a much better alternative for college students. They can vent, but also voice their opinions on what makes their college lives fun and exciting.
    ( I do run Yollege.com)

    http://www.yollege.com

    We’ll see what the ultimate outcome will be on JC, but I hope that students will realize that the exact reason the site is ‘fun’ can turn on them at any moment. I don’t think that’s the type of relationship students want with a website.

  • *yawns* People actually care about unsubstantiated rumors that anonymous people start online?

    If anything this isn’t a failure on Juicy Campus’s part, it’s a sign that the college students of America (a.k.a. our future leaders of business and industry) are weak, shallow, and are nothing but a bunch of worthless sheep that believe anything they read.

    I’d say it’s a failing on the part of the colleges, the parents, and the students themselves. They need to grow up and get over it.

    The site does not need to be shut down and what would it even be sued for? The content was made by an anonymous third party, I don’t think they can be held liable for that. Unless the anon 3rd party was uploading child porn to their servers. That could be a legitimate offense. Everything is else is bored kids whining and crying about their ruined reputations. Cry me a river.

    I have no sympathy for those that allow themselves to be victims.

  • Our tinycrunch poll shows Ivester should be shut down.

  • I feel that shows like Gossip Girl and, actually, the new Beverly Hills 90210 (that one girl has a blog where she rips people apart) are making stuff like this commonplace. However, the description of JuicyCampus is still funny:

    “Students can discuss the topics that matter to them most in a manner they deem appropriate.”

    It’s like the founder has never actually met a college kid. Is ANYTHING they ever deem appropriate actually appropriate? And do most of the topics that matter to them actually matter?

  • All they need is to set up relatively anonymous and private communication to enable criminal behavior.

  • the drop point is…etc

  • Matt Ivester has some bad karma coming his way. Juicy Campus is really awful.

  • Any one know who did the web development on their site - still trashy content, but new look is nice

  • LADIES CHECK OUT RB ARTIST MIRAJ, NEW DEBUT SINGLE, DONT HATE ME<<< http://www.myspace.com/miraj305 or google MIRAJ 305 ENJOY THE FREE MUSIC FREE RING TONES, GIVE US SOME FEED BACK email Tango@tangoleerecords.com

  • BEWARE:
    BEWARE:
    BEWARE:

    I got a Trojan.dropper by visiting this site on my desktop that still has not been cleaned up.

    I hope Tech Crunch can look into this. I have a screen shot from SuperAntiSpyware of the details.

  • I’ve heard that Matt Ivester is a huge anti-semite. His statements of freedom of speech are to mask his true intentions of being a bigot. Anyone who does business with him or comes into contact with him should know that he is scumbag.

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