In the Home Appliances section of IFA 2008 in Berlin there are dozens of brands of coffee makers, most doling out freshly-brewed joe to bleary-eyed conventioneers. Interestingly enough, some of the companies are using cool interactive displays, much like Microsoft Surface, in an effort to catch our attention.
A video on CrunchGear demonstrates one of the larger of such displays. A small pad on the bottom of the coffee cup contains an icon which a camera under the table identifies and tracks as it slides around the surface. When it comes to a full stop for a few seconds, information panels fly out and are then activated by touching the tabletop. As you can see in the video, we first pressed one then another widget to get information about the coffee on the screen. The future of cyber-cafes, anyone?
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Very interesting and innovative… but when your ad is too cool sometimes people miss the objective of the ad. The viral ad of making popcorn using cellphone was a mega success, how many people know the marketing was for a bluetooth headset
yes,you should know which is more important ,ads or products?
Can anyone know how the Gravatar works, I created a Gravatar using my email which is the same as in the “Reply Section” but my image never showed up? Thanx in advance
Lovely. Very very nice. Just another Surface computing. Or is it about interacting interactivity?.. Love the visuals.. Can’t wait to see more of this..
This is a great way to get people to come in your coffee shop once just to check it out…but applying expensive technology to a commodity like coffee is only going to up the price per cup and keep your morning rush-hour patrons going to Starbucks.
Neat technology, but nothing that would make me willing to pay an extra dollar per cup every day.
ya Very interesting
Very good technology but I have some reserve on it before use it. Several new technologies were launched without real success. I suggest that this technology become available and to test by the public. But it seems to be pleasant.
that’s right .product like google browser chrome .It launched today ,i downloaded and got a use.but it made me crazy .it’s always Automatic colsed !
Although this is really really awesome technology and innovative usage, Microsoft also needs to focus and innovate on the internet technologies where Google is killing them… Microsoft’s current offerings Windows Live (Mail, Calendar, Contacts, etc.), Internet Explorer, and Search are falling way behind and pale in compression to Google’s similar offerings.
Lot of ideas came to my mind for this kind of gadget, but time will pass before some business wanna invest on things like this, either because of the high price of 10 tables like this for a pub, or because they don’t really see the possibility of attracting customers with.
Maybe we can see this kind of stuff in hotels or bigger enterprises, before bars, restaurants and pubs…if the tecnology advance a little more, weight changes in a plate and automatic calls the kitchen for example, will be more suitable for investment…
Sorry, I don’t get it… MIcrosoft is plein stupid!