For those who need more convincing, Google has authored several whitepapers and online videos that describe how companies, both large and small, can benefit from using the suite of Google Apps. Titles include Curbing Costs with Google Apps and Google Apps: Quick Tour.

From working with businesses using video for the last two years, Wistia knows that only a small fraction of the problem is getting the video from point A to point B. Most companies are not using user-generated content, but need more professional content created by in-house production departments or third party video producers. In the world of business, everything — even video — needs to be measurable to justify the expenditure. Wistia’s private video sharing platform allows companies to get the most value from their video by providing the most sophisticated video analytics available.

Wistia’s patent pending Video Engagement Tracking (VET, click here for a brief video demo: http://wistia.c...roduct/tracking) allows administrators to see exactly which portions of a video a specific user has watched and which they haven’t. VET gives the admins complete transparency into every action a user takes while watching the video. When did they hit play, where did they seek to, which parts did they rewind to and watch again? All of these are questions which, when the answers are put together, help determine how engaged a user is with the content. YouTube “views” work well when I’m trying to get 100,000 people to watch my video. When I share a video with 50 employees that potentially cost several thousand dollars and took a month to produce, I have to know more.

These VET metrics are extremely valuable to organizations who are using video in the context of sales, high-value training, marketing, medical clinical trials — the list goes on. To first accomplish this, I need to be able to share the video with those outside of my orginization (which I don’t believe the current Google application allows). As an example, if I am a salesperson and I share a new product demo video with a prospect, having complete insight into how this prospect interacts with video allows me to assess how engaged they are with our messaging. Once I know that they are engaged, I can start a conversation with them within Wistia by giving them additional content or allowing them to ask questions timecoded to moments in the video. A prospect that goes to the page containing the video and takes no other action is much less valuable than a prospect who watched the whole video and then backed up to see information about a particular feature again. It allows me to spend more time on those prospects who are more engaged with the product and where I am more likely to close the deal.

In conclusion, we believe that the release of the Google product, as with Cisco’s foray into “Enterprise TV”, validates that there is a significant market for video in business. However, from our experience helping companies use video in high-value ways, we know that companies need more than these basic services (i.e. robust analytics and tracking) in order to realize the full potential of their content.

Although the major difference between Google’s business video and Equedia’s, is that Google’s is for internal use and Equedia is for external. I hope this helps.

And Jim, my point with Equedia.com is that Google is trying to get their hands into every niche online market – and I don’t blame them. But with their launch of Chrome and so many other projects, they are losing focus on what got them there in the first place – search.

As Google expands further, they are doing exactly what they reprimanded Microsoft for doing years ago – Monopolization.

Sure they have the funds but so did Microsoft. Microsoft is still a powerhouse but I think they would have been better off if they stuck to operating systems – if they would’ve done so, maybe Apple wouldn’t have stolen so many sales from them.

Whats next for Google? An online operating system?

Thanks,

James
http://www.listenshare.com
jharris at elementalinteractive dot com

A couple questions I’ve seen have to do with what security is going to be included? When will the 10 minute time limit be lifted? And what kind of support will Google provide (very important to enterprise types)?

Google has the power but if they continue to tap into every market (ie. the new chrome), they’re gonna lose focus. They should focus on what has gotten them where they are – search.