Any help will do. I have been trying to promote my website. Where do I start? Thanks for your time and help.

And OpenX hosted version is in beta test (I was invited to test it and i will write about it soon).

“Google never let’s on what the publisher percent of AdSense clicks is, and that is the important part.”

Try running an Adwords campaign targeting your own site. I suggest trying to target by site & KW using various bids. You should get an idea of the advertiser/publisher split. It isn’t the same for every click but might help you sleep easier.

As I discussed in a bit more detail on my blog (check my latest post if you wish), AdSense prohibited publishers to have the ads open in a new window, and to display more than 3 ad units per page. However, GAM offers the ‘ads in new window feature’, and can display Google ads in as many slots a publisher wishes to (through AdSense, only the first 3 ad units would display ads and subsequent ones would be empty). So far, no answer from AdSense as to how these aspects will be conciliated.

Martin Winkler

Let’s say you have a site that has a few thousand daily followers, so many that you have decided it is worth your time to proactively sell ads. Let’s then assume that any inventory you cannot sell (i.e. if you get 30000 impressions a week and you only sell 20000 impressions worth of ads you have a surplus of 10k) you backfill with google’s AdSense. Okay let’s now assume that your eCPM for your google AdSense invetory is $0.75 (AdSense pays per click but it is effectively $0.75 per thousand impressions of ads). Now let’s say your in house sales guy can sell ads at only a $1.00 eCMP, if you were to sell your remnant inventory through someplace other than AdSense you would be getting say $0.50 or worse you aren’t selling it at all and getting nothing.

So the stage is set. You decide to use google’s Ad Manager and run your in house sold campaigns through there, thus letting google know that you are getting a $1.00 eCPM for 2/3 of your inventory, and if they manage the rest you are expecting $0.75 per 1000 impressions, but if you were to ditch them the best you could get would be $0.50 per 1000 impressions. Google never let’s on what the publisher percent of AdSense clicks is, and that is the important part. Through Ad Manager (and mind you this is all fear and speculation of what could happen at this point) google now knows that they don’t have to pay out a $0.75 eCPM, instead they only have to pay out a $0.51 eCPM for them to remain the preferred choice of other alternatives for your remnant inventory. They would then (again this is pure theory right now) increase their percentage of the click revenue from AdSense, and thus decreasing the publisher revenue, while still making sure that the publisher sees that AdSense is the most profitable monetization method for unsold inventory.

Maybe another example would be more helpful. Say the government takes a 10% tax on income you bring in. You let them look at the sources of revenue and expenses in your household and the government decided you could comfortably pay 15% instead. Sound appealing?

Google already knows you love 3-nippled acrobatic monkey porn at 1145pm each Wednesday so who cares if they see your ad serving stats.