Is there an overlap between readers of Wired and viewers of Dexter, the Showtime series about a serial killer? An upcoming ad campaign for the show will feature Dexter (aka actor Michael C. Hall of Six Feet Under fame) gracing the cover of a magazine that looks exactly like Wired, which is owned by Conde Nast.
I guess Dexter is a hacker. I’m not sure. I’ve never seen the show, only the ads on the New York City subway. If they replace those ads with these fake Wired ads, I wonder which brand will get the recognition bump.
Is this an effective ad? Does it make you want to watch the show, or buy the magazine? Or neither one? It’s a shame what he did to that suit.