Assuming you mean brand advertisers, true. It’s about branding and anything they do online is cheaper than doing it on cable or network tv.

The race to this space is just ahead of us.

But no one seems to want to point out that it is not technology that makes these business models work. It is relationships and marketing that have a bigger effect on who is successful and who is not.

The fact is that bandwidth is getting cheaper and cheaper, Tools are free, if not very easy to build.

What we are waiting for here are open tools for the consumer that lets them access ANY BODIES tools. (Like the web browser for the TV, but designed for finding and watching Streaming and downloadable media) AppleTV, Media Centre, etc. All push you to some form of gate keeper and so kills the deal for the small guy. And the small guy is the future. So right now, there is no real future, as we have no viable path forward.

The industry will slowly fall into line as seen when the Region-restricted-DVD player slowly disappeared and only region free units would sell. Right now, the Sony PS3 with TV-tuner capabilities, supported Video online shops starting up, and a reasonable web browser which may be the doorway to open media gateways. (Plus DivX support for torrenting) But it is hard to say, Sony have traditionally been hard core with very DRM type implementations. This is a change in the wind for them. (But they need it)

In any case, yes there is a need for companies like Brightcove, but profitability is not in good proportion to VC investment in this space.

James

On the other hand, Ooyala has been very responsive. Very impressed with their focus on allowing me to monetize through controlling my own advertising as they continue to add features. Some of these features are shaping up to be very powerful.

I’ve asked for information about pricing from Permission TV as well as Maven, but their slow or non-responses haven’t really impressed.

Everyone seems to still be figuring it out. However, I would really appreciate it if they would listen a bit more to their users and not play the game as though they know best (is it ego? or they’re just understaffed?). Given how many of them change game plans as often as they do, it’s quite apparent that that do not in fact, know what’s best.

But their core customer base (Media) does not.

http://hmmconve...nt.blogspot.com

I think they’ve quit from the pay-per-view service way too early just as everyone is catching up. They were among the first to get involved and have just got impatient.

I make feature films, not webisodes, so the current ad-sponsored models just don’t work and I’m not interested in running a TV station. All I want is control over my media to allow interested viewers to buy direct from me without getting permission from a gatekeeper who decides to let me on their distribution platform or not.

Of the platforms I’ve been using, Vuze has been my favourite – I get control, I get viewers and I can get paid. And for those who care, it’s p2p.

Online video and video downloads for feature films is *extremely* popular – just look at the torrent sites – the problem is that the “industry” is not price-competitive with piracy. While the major studios continue their premium pricing it’s going to slow adoption and it’s the little guys like me that are being hit the hardest.

I agree that customer equipment will help spread adoption – I like my Apple TV and I like the look of Vudu. But I don’t like the model where to get on iTunes I’m supposed to go through some middleman to encode my media and then rip off a commission for doing little else. I’d like an open home platform where the viewer decides what they want to watch.

The film industry is following the same path as the music industry: viewers/listeners want to consume media in their own way, and when they want it.

In regards to our solutions and targeting – we are focused on both enterprise customers – we offer a cost-effective and flexible alternative to proprietary solutions, as well as self-serve publishers, such as wikis, blogs and other sites using leading web-platforms. For example, check out our Interactive Video plugin that we just launched for WordPress blogs: http://wordpres...eractive-video/

I’ve heard that some companies on Brightcove are getting CPM’s as high as $30 for premium content. There is a sustainable model to be had there.

body onload()
getElementsByTagName(’embed’)
loop through the elements, and place invisible divs over the flash players with top – left absolute positioned from the position of the embed DOM elements.
Those divs over the flash players will get the attachEvent/addEventListener onmouseclick
The handler for those mouseclicks will open the lightbox with the background advert and the youtube player.

The way you are doing it now makes you look like serious newbies.

http://www.husk...ion-youtube.jpg

The devs don’t know how to catch DOM clicks over a flash embed. That’s sad. Again, I am up for the dare. Just like with Pattwit.com vs. theMattinator.com

I will not cheat and start ahead of time. 1 50% CSS alpha black div, plus 1 div overlay with a background advert image and the youtube embed html is about 3-4 minutes.

It gets blocked with Adblock plus, BUT, this made me laugh. You could reproduce this tech in about 5 minutes.

Dare me to do it, DARE ME!!!, Once the dare is issues, start the 5 minute timer.

On the other hand, some companies are getting it right, I feel. Checkout this company called Husky media I came across the other day, http://www.huskymedia.com

They use an ad type called “Video Skins”, much less obtrusive. For what their blog says, it makes way more money then lower thirds do. Very interesting. All I need to do now is make a video web site