A team of Microsoft Researchers have released a Facebook application designed to explore metadata and the logic related to tagging. The app, called Collabio (a combination of collaboration and biography) is a basic game that asks users to tag each other with descriptive keywords.
At first glance, Collabio’s Facebook app doesn’t seem to be anything special. Users simply guess what keywords best describe their friends, and if their answers match those left by others, they get more points – there are a number of other games available on the platform that do nearly exactly the same thing.
But while most of these applications simply toss the input into a database, Microsoft’s reasearch team has much greater aspirations. In a news bulletin on the project, the team explains that the project may help develop advancements in “personalization or expert matching”, serving as an experiment in both psychology and social interaction. You can see the progress of the experiment here.
The new project further strengthens the bond that Microsoft and Facebook have forged with eachother, which has included massive search and advertising deals. Of course, Collabio doesn’t see any money changing hands, but you probably won’t see a MySpace version any time soon.
lame lame
Google had basically the exact same thing running for a while from what I remember, except they used it so they could get more accurate tags of images. It uses basically the same concept…
Here’s the link: http://images.g...m/imagelabeler/
Hmmm… this article cool, congratulations!
hugging!
“the team explains that the project may help develop advancements in ‘personalization or expert matching’”
Right…. and it has absolutely nothing to do with ad targeting at all.
Sure.
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Very cool research project. I hope they make their results available as they come in, rather than waiting for publication. I work in market research focusing on the media space and would LOVE to get my hands on this information. Thanks for posting on this topic.
lol, do you think Microsoft is going to share this data or do you think it will become part of its ad network?
All they really have to do is sync this with Facebook ads. Your basically saying Microsoft this is what my friends are life, this is what type of ads to show them.
Isn’t microsoft breaking Facebook’s ToS?
They are incentivizing user’s by showing them tags friends have received if and only if you invite friends. Sounds like a break in ToS to me.
What a scam
I think it’s OK
microsoft paid 300 million dollars to facebook, which they will never earn back, IMHO.
now they are trying to get as much as possible out of facebook.
nice try…
Wow. Very nice. This would be a great help.
If you really played this as a game, wouldn’t you be tempted to cheat with someone else, by tagging the same words? I would.
As said, Google has used that for more efficient image tagging, which sounds better to me than Microsoft’s experiment because there is a real goal here.
Interesting idea… Let’s see if people like it also…
Like it or not, microsoft is making a lot of news lately.
( http://www.noquedanblogs.com/ )
Apparently looks like Microsoft doesn’t have new releases to make in Office or Windows or whatever…
They have to stop engaging people to spend 8 hours in front of fb or myspace
Apparently it looks like Microsoft is done releasing new versions or patches…
People are already spending 24 hours on fb and myspace… well doesn’t that count all the hours one DAY can have
From what I understand, the research division at Microsoft is often working extremely independently from other divisions and have long term projects that may or may not end up making Microsoft any money. Many of the people working on this project (see the link above) are temporary and actually affiliated with other research universities, so I’m not sure it’s so clear that this is all about ads. I think it’s about interesting social interaction research.
Um, get real. Naive thought on your part.
I think Facebook will use this tool!. I like it
I really like this tool, I wanna tag to my friends . http://www.brasil1000.com