12Seconds.tv Releases Video Status API (500 Invites)
by Erick Schonfeld on August 21, 2008

How do you spread adoption of your startup’s technology if it is still in private alpha? Release an API! That is what 12seconds.tv is doing today. As I noted when it launched, 12seconds.tv is like Twitter for video. It gives you 12 seconds to broadcast a video message. Now the startup is offering an API for developers who want to include the feature into the own apps. In this way, it hopes to become a standard video status platform for the Twitter set. (Its ambitions overlap somewhat with Seesmic’s).

Already, it’s found some takers. Other startups including micro-review site Blippr (I call it the Twitter for reviews), Phreadz (another video micro-blogging service), and TweetDeck (an AIR client Twitter client). Below are screen shots for the Blippr and TweetDeck integration.

And for those of you who just want to try out the regular 12Seconds.tv as consumers, here’s another 500 invites.

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  • Is it just me or is godaddy.com down ?

  • 12seconds.tv is dangerous. What?!? Yes, I said dangerous. I have noted before that twitter should grab it now. This idea will help shape the future of social blogging. People constantly talk about why twitter isn’t “mainstream”. The smarter crowd talk about what is “missing.” 3G rolling out everywhere + video recording capability on cell phones = … well you might get the picture. It doesn’t stop there… YouTube, MySpace, Facebook.. why? no? not the same “market”. Don’t be so near-sighted.

    I’m not going to get elaborate or write a thesis to prove my point. I know exactly what 12seconds.tv can do to disrupt and help shape the future of the social web, but why ruin it?

    Good coverage and find TC and good luck 12seconds.tv

  • This is great news! Their simple to use API made it very easy for me add 12Seconds.tv support to our Phreadz users.

    Phreadz is a ‘Social Multimedia Conversation Network’ which lets members thread conversations together by recording or uploading a video in the browser, sharing posts from YouTube, Blip.tv, Qik, Seesmic, Vimeo, Viddler, Flickr (photos too!) even presentations from SlideShare and now pulling in a post from 12Seconds.tv!

    Great work guys! :) This is METAMEDIA!

  • It’s great to hear 12seconds.tv is making fast progress. I’ve been waiting for a twitter client to be able to play 12seconds.tv videos since I started using the service and I’m really looking forward to what sort of partnerships will be formed or expanded when the API allows opens up write access. Should be interesting to see Adobe AIR apps that allow you to quickly record and post to 12seconds.tv. Keep up the good work everyone! Oh and Sol, where’s my iPhone app? ;)

  • I was fortunate enough to be one of 12seconds.tv’s first 1200 users, and I can say it’s instantaneously addictive for both entertainment and as a communication / social networking tool for friends and family. I think there is a lot of different directions 12seconds can go as it’s functionality seems to fulfill a variety of functions for me (ie: video blog, a replacement for email, IM, the need for short skype video chats, etc). Im a fan, but I’m curious to see where this ride takes us.

  • TheDeathStarLaserBeam - August 21st, 2008 at 9:21 am PDT

    I look forward to the stuff that the API will promote from the woodworks. 12Seconds is such a simple and great idea…improved social features and social usage will make this site cooler

  • 12seconds.tv is a lot of fun–super easy to use, very engaging–check it!

  • 12seconds rocks! Congrats to the team on this latest release.

  • Is it just me or is there a trend as of late of business models based mainly on limiting users?

    It used to be that services would promote themselves as offering more (e.g. increased video length, increased message length, increased session length) but as of late businesses seem to be promoting themselves on the fact that they limit these things.

    The demand for such services no doubt stems from the fact that people are time poor now days, however wouldn’t it be great to have more flexibility and let users choose their own cut offs?

    For example, let users choose to only view videos under 20 seconds in length or let users choose to only see reviews under 50 words in length.

  • Twitter is popular precisely because everyone is limited to a easily readable update. If you want to record a longer video, use YouTube.

  • i love to use 12seconds.tv . . . thaks to them!

  • Thanks for the great post. We really want to extend our platform and hope to continually improve this initial API. We’re also super excited to be working with TweetDeck, Blippr and Phreadz. Hit us up with ideas, thoughts or questions – info@12seconds.tv.
    @Jono – I think you make a great point. We really feel like the imposed limitation inspires creativity and often makes the content better for the person viewing.

  • 12seconds has a smart team and I wish them much success. And no, I’m not going to leave a video comment with seesmic ;-)

  • I’ll tell you, it’s a pleasure to work with these guys. They’re passionate about what they do, and really work hard to produce a great product. I’m really looking forward to seeing there they go in the future!

  • One of Lorens Guys - August 21st, 2008 at 11:00 am PDT

    Operator 11 likes 11 Seconds Better!

  • It’s great to see 12seconds adapting and growing the way they are….and they are still only ALPHA!

  • I am very excited to this api launch from 12seconds. i think it is very smart. moving micro-blogging to a different level. More thoughts and insights here.

    http://facerevi...-to-a-new-level

    Cheers!

  • will give a try look fun

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