After more than two months of testing, Google has finally turned on AdSense for Feeds. Formerly, these were FeedBurner ads. The acquired company has moved its advertising program over to Google’s system, and now any AdSense advertiser can tap into the Feedburner network.
The ads are contextual and come in different sizes and formats. Google Operating System, which noticed that the service is now turned on, reports:
The new AdSense for Feeds option lets you create a new ad unit that has a format automatically selected from 468×60 and 300×250. . . . You can choose if you want image ads, the ad frequency, the position (top or bottom of the post), the colors and a channel that tracks the ad performance.
Hopefully, this will turbocharge ads in feeds, which have not been a stellar performer so far. Does anybody click on those ads? Maybe they should be seen more as branding opportunity, because you certainly see them when you are scrolling through your blog and news feeds.
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I just saw this in my account. Time to migrate my feeds to google
I guess you should wait and see the results of other feed owners in terms of revenue/click and conversions. Then you should move for this new google adsense feature.
“branding opportunity” is code word for “does not convert”.
Not that impressions are totally worthless. But I have to say, an ad that directly converts has a higher ‘branding opportunity’ than one that doesn’t.
Ie: every ad is a branding opportunity. The question is, how good of one is it?
what happens when you ‘migrate to google’ do you lose vanity feed URL capabilities, reporting, etc. — what is the ‘Google’ feedcenter look like?
Do you have any sample websites that use Google Feeds?
Cheers,
EM @KING.NET
Hello DoubleClick
Nice to finally meet ya..
heh..
Not sure about anyone else, but it doesn’t work in FF 3.0.1 - worked fine in IE 7.
When I click on adsense for feeds it starts to pull up the page and then it sets me right back to reports overview.
I originally posted this comment in response to a similar post over on the Google Watch blog, but I think it applies here too so…
Another reason this won’t be as effective as Google’s traditionally placed Adsense ads is the way in which feeds are accessed.
Normally, when I’m browsing the web I’m looking for something. An answer, a product, a person. The (rare) times that I do click on Google’s ads is when they’re helping me find what I want.
This type of activity is typical online behaviour. I’m searching for something, and Google’s ads sometimes help me find it. So far so good.
The problem is that this type of behaviour doesn’t port over to a feed reader, and this is why it’s not going to be a big win for Google.
Let me explain.
When I’m reading in my feed reader, I want to be entertained and I want to catch up with the people I follow. I don’t have any burning questions and I’m not searching for anything in particular. So, I’m far less likely to click on an ad, particularly if it’s stuck to the bottom of the feed.
My behaviour and my motivation are completely different.
Do you agree?
Not wanting to be totally negative, I’ll suggest an alternative:
What might work is embedded links into the body of the posts content. Now that’d be a service worth using.
I wouldn’t be surprised if embedded content advertising is introduced by Google in the near future.
I just saw this in my blogger ,time to migrate the feeds to google.
Definitely adding to my feed, I am interested to see the results.
http://blabtech.blogspot.com
Mike
You use feedburner, are you gonna run these ads? Are you already? Let us know how well they work.
I will also migrate my feed to Google.
I can’t wait to see what silly/funny contextual ads come up on content that turns out totally inappropriate! lol
@timheuer: You don’t lose anything by letting Google serve your feed. You just do a redirect from your vanity URL to the FeedBurner URL. Your own URL, reporting, and control stay in place. If you choose to stop using Google, you just stop redirecting to them and start serving the feed directly again, no URL change.
Dan: so if I’m already using Feedburner (that’s what I’m referring to), what does ‘migrate’ mean?
I have the same problem: I’m already using Feedburner. How do I redirect the redirection?
Mario, tutorial about redirect the redirection here:
http://www.detector-pro.com/20.....-your.html
Just lost all of my numbers to use Google’s version of feed burner…Who’s coming to the party next?
that’s g8,i will use feeds to increse by revenue
I’ve never really had a motivation before to develop my feeds but this looks to be it. Feedburner allows you to really develop a basic feed and another good thing is that the load is on a third parties server.
I can now see the logic of Google’s $800m purchase, a greatly expanded advertising market.
Well I want to apply this feed ads on my static pages , does anybody have any idea how it work n static pages
adsense for feeds with mobile version of google reader works?
i have five blos using feedburner, but i don’t know hw to integrate adsense to my feeds, pls help
It is a nice feature, and I think it’s great that Google keeps coming up with innovative ideas.
I don’t see them on feeds that claim to have them…I’m not so sure all the kinks are ironed out.
I really think this is awesome move for google! It really does open the doors to a great way to expand the advertising area. I think it will motivate many more people to burn feeds! I can’t wait to check it out and see if it is another way to make more money…. I will get back with you on this one.