The idea here is analogous to banner advertising on sites, except that it is in an email. Here are the facts; there are 17 million college student in the US, each one of them has an email address from their school. The technology exists to serve VERY targeted ads in those emails, which are person-to-person emails, not blasts or newsletters. I assure you, many companies, both large and small, will pay to be featured in those emails.

This concept is like nothing anyone has seen. Don’t fight it.

Dave Kustin, WrapMail

As for consumer facing, you could probably get the “make money online” types that are into multi-level marketing schemes where they collect points for taking part and referring.

The service lacks targeting capability and does not capitalize on intent.

Is it part of their Internet Data Book report?

I’ve seen a copy of the April Internet Data Book, but I haven’t see the August report.

Thanks.

Corporations have websites
Employees send emails

Why not make every external email a showpiece for the company AND
make every employee a marketer

This will be as obvious as websites themselves one day! Want traffic to the website? Use the EXISTING email to drive that traffic.

.. SPAM FILTERS =)

(level 1: my ISP has built-in spam filters… level 2: my email client catches everything else that passes through)