Mog, a platform for music blogs with backing from Universal and Sony BMG, is launching an ad network dubbed MOG Music Network. In conjunction with the announcement, MOG is also adding experienced record producer Rick Rubin to its Board of Directors.
MOG Music Network will allow partner blogs to embed widgets that display content from other blogs, and will also allow bloggers to have their own posts syndicated to Mog.com. The network will also allow bloggers to customize the ads that appear on their sites, and to generate revenues greater than what they’d get from a typical ad network like Google AdSense. Partners will be able to participate in a 50/50 rev share agreement on a CPM basis.
MOG Music Network, which CEO David Hyman has described as a “Federated Media for music sites”, will include 30 partner sites at launch. MOG is instituting an application process to help ensure the quality of partner sites, though it intends to cater to small and large sites alike.
MOG’s network will allow it to increase its ad impressions to drive further revenue (up until this point, its primary source of income has been from direct visits to its site). MOG’s news comes only a few weeks after the launch of iLike’s ad platform, which allows advertisers to place their own ads on iLike. Competitor imeem expected to announce its own advertising service in the near future.
Rubin, who is joining the company’s board, is currently co-head of Columbia Records and has been named by MTV “the most important producer of the last 20 years.” His appointment isn’t surprising, given the site’s affiliation with two big-name record labels (though he isn’t representing Columbia on the board).
MUSIC SIGNPOSTS ON THE WEB’S LONELY ROAD is mogs banner statement. they definitely will never be lonely in a crowded field of online social music sites.
This will be a complete failure. Everyone’s starting an ad network these days and very few are actually profitable and can maintain inventory levels.
This is true, it seems like everyone wants to be the next GOOGLE or something…although, it doesn’t hurt to try I guess…
http://blabtech.blogspot.com
greets. this is david hyman. founder of mog. he is not representing columbia as a board member, just as he produces records not on sonybmg. it’s him representing himself on our board.
also, ilike is not an ad network, but ad platform for advertisers on ilike. very different and probably needs a correction.
MOG is a site about blogging about music, now they are aggregating blogs and their ad sales team — who is familiar with selling blog posts about music — is repping blogs who write about music? Makes sense to me. Seems like they might have a edge on other music blog ad networks and a better fit than ilike or imeem.
imeem and ilike are more hanna montana/jonas brothers. mog is way more credibile.
a music site that launches ad network? wow. thats great. a first time ever music site that launches ad network.
Smart move
i think the opportunity for mog here is that they are blog post focused. sounds like they’re going to role up lots of little guys which could be an interesting niche
Their site will be a great music resource. We’ll have to see what great blogs get involved.
yet-another.
there are more people sellikng ads these days than buying them. the implosion of this market is going to be hilarious.
To have Rick Rubin on your board is major…think Johnny Cash, Run DMC, the Beastie Boys — that to me is news enough. Looking at their site, they seem to have more of a pure, musical edge than Imeem or the other major music sites.
the mog music network will give lots of the smaller guys a chance to build a following and be heard…I think part of the mission of MMN is about giving people a place where they can have a voice, and be presented in a good way. these guys are smart.
I’ll tell you one thing, it makes looking at the aggregated posts a lot nicer, more input/info from more sources.
Finally, music related blogs will have ads related to music. And 50/50 revenues, sweet
http://www.givemebeats.com
Smart move…good for them.
There is nothing wrong in trying I suppose. If all we are left is google ads for CPM revenue, that makes it less fun. I am all with MOG on this one.
that could be a nice site.i love music too other than designing:)
How to use internet
If ad networks were not so terrible I’m sure a lot less companies would opt to create their own
OK- Rick Rubin, the man who brough Gangsta rap into middle class neighborhoods is fronting an ad network? If they’re really smart they’ll sign Dee Snider as a front man and Ringo Starr to provide the backbeat. Maybe they can get Milli Manilli to lip sync their overture and Slayer can dissect it for Bono from U2 to give it a humanitarian agenda.
I have a screen shot with the erased shill comments and me calling them out on the shilling.
What happened to TC integrity? Was it a deal with the PR firm?
Time to start screen shotting everything on TC. I will make a blog all about noting TC comment removal.
Surprised and disappointed
Scratch that, I was wrong. Can’t see the screen in the sun. Sorry Fabricating conspiracy theories on the fly…
Buzznet seems to have started down this path as well, they have gobbled up all the big guns like Stereogum, Absolute Punk, Idolator (formerly a Gawker site), The Gauntlet and I know they are working on more. I can only assume forming an ad network is their plan like MOG, as it certainly hasn’t helped Buzznet’s traffic so far, in fact their corporate like behavior might have conversely hurt their traffic… http://siteanal....com/?metric=uv
utter fail. the only way to make money in music is to call yourself apple and sell ipods or cover beatles tunes for target ads.
deadpool count down starts…now.
good move well done i say
MOG is doing well – and they do a great job of keeping the site very “real” and authentic. keep it up dave!
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