Comments on: Why Twitter Hasn’t Failed: The Power Of Audience

By: A Taxonomy of Computer Mediated Communication aka Social Software « mv.*/mvalente.eu

Thu, 20 Aug 2009 21:39:43 +0000

[...] http://www.tech...er-of-audience/ [...]

By: The Annual Symposium - Why Twitter Hasn’t Failed: The Power Of Audience

The Annual Symposium - Why Twitter Hasn’t Failed: The Power Of Audience — Wed, 08 Apr 2009 20:27:03 +0000

[...] the whole article here. Categorized in Symposium 2009, audience, [...]

By: I Know What I Did on Last April Fools’ Day « Gokil Yo!!! >> Unpredictly Predictable…!!!

Fri, 03 Apr 2009 17:58:50 +0000

[...] tapi twitter ni katanya si booming di amrik sono udah dari kapan taun, baca aja ulasan techcrunch disini… Gw si masi ga begitu ngerti guna Twitter ini (I guess I’m not that techno-savvy! [...]

By: BloggersBase Suggestions Blog

BloggersBase Suggestions Blog — Wed, 11 Feb 2009 16:21:51 +0000

Content Drain? Try Some Shower Power….

Whether You’re An Individual or a Business, Engaged in Social Media or Not, You Need to Consider the Quality and Consistency of Your Content. Never Underestimate the Power of a Shower……

By: c.a. Marks

c.a. Marks — Sat, 20 Dec 2008 14:18:59 +0000

Yep. I used to despise twitter but only because I couldn’t figure it out. Now that I have, however, I am so addicted! Now if I can only figure out facebook and its usefulness. HA!

By: Simon Stapleton

Simon Stapleton — Mon, 27 Oct 2008 13:48:44 +0000

Twitter: The Micro-Blogging tool that has taken the web by storm. How great it is to keep your associates informed and uptodate on your activities, movements and intentions – nicely packaged up semi-anonymously. Twitter is becoming a tool of choice for sharing knowledge, collaborating and working towards a common goal. But not necessarily for business, according to the US Army, as reported Breitbart.com. I like Twitter as a business tool as it is a quick and simple way of disseminating news, views and updates – it creates personal presence which enables me to build closer relationships with colleagues and customers. Twitter, like LinkedIn, Facebook, etc builds up my external profile and personal brand. These tools also enable and promote activism, where users band together, often behind a united cause such as influencing the taste of Coke or improving cellphone services. Is it a potential tool for terrorists? Well, I guess if activism behind extreme causes is just as likely – these tools aren’t politically astute, unless we make them that way. The usual method is monitoring. Like phone-tapping, email snooping, etc. I expect Twitter is monitored. How do you feel about that? It wasn’t that long ago that I considered the effect of social platforms inside an organization and that company-wide activism and socialism can take effect unless policies or rules are put in place. How is this different in the wider world? I don’t think it is, unfortunately. Is the price of freedom of speech the necessity to monitor?

By: Information and ideas on how to use Twitter - Corporate Engagement

Information and ideas on how to use Twitter - Corporate Engagement — Tue, 14 Oct 2008 00:32:19 +0000

[...] Why Twitter hasn’t failed: The power of audience [...]

By: Annie Ok : tangent » interesting 8.10.08

Annie Ok : tangent » interesting 8.10.08 — Sat, 04 Oct 2008 14:31:47 +0000

[...] Why Twitter Hasn’t Failed: The Power Of Audience [...]

By: Twitter Capitalizes on the Audience Business « The Writing for the Web Blog

Twitter Capitalizes on the Audience Business « The Writing for the Web Blog — Mon, 22 Sep 2008 18:52:47 +0000

[...] the full story for his longer explanation and let me know what you [...]

By: Articles of the Day « dave liu dot com

Articles of the Day « dave liu dot com — Tue, 16 Sep 2008 23:54:13 +0000

[...] Twitter’s Secret Weapon: Audience — How is Twitter able to maintain such a large, loyal audience despite persistent service outages? TechCrunch’s Gregor Hochmuth argues that the mini-blogging service reaches a wide variety of users who would never dream of starting a blog or using an RSS reader. There’s also something about releasing a tweet and knowing your friends will receive it-even if it doesn’t exactly work that way (in actual fact, anyone who wants to can follow you on Twitter, whether that person is your friend or not). But from a user’s perspective, those receiving your messages are people you know, people who care enough to “follow” you. This, Hochmuth says, is the secret to Twitter’s success: The moment you send a message, not only do you have an idea about who’s receiving your message, you also know exactly who’s online and capable of responding to your message instantly. [...]

By: Links 2008-09-09 - Adam Crowe

Links 2008-09-09 - Adam Crowe — Fri, 12 Sep 2008 08:51:21 +0000

[...] Techcrunch — Why Twitter Hasn’t Failed: The Power Of Audience ‘Profile Pages on Facebook can have audiences of course, but this requires that users continually roam Facebook to look for news in their network. Facebook realized this limitation and introduced the News Feed. Its intent was to move a user’s “acts and performances” from the stage of the profile page to a single and central stage, a single place for Audience.’ [...]

By: Nodalities » Blog Archive » This Week’s Semantic Web

Nodalities » Blog Archive » This Week’s Semantic Web — Mon, 01 Sep 2008 22:18:37 +0000

[...] Why Twitter Hasn’t Failed: The Power Of Audience [...]

By: Pablo DiCiacco

Pablo DiCiacco — Fri, 29 Aug 2008 07:41:52 +0000

Audience?
Twitter is like giving away free tickets to a show nobody would ever consider paying for.

By: Is PR Dead? « PR Research

Is PR Dead? « PR Research — Mon, 25 Aug 2008 23:43:30 +0000

[...] TechCrunch states why Twitter hasn’t failed – not technically, but as an idea [...]

By: On social networking « Lemonade stand

On social networking « Lemonade stand — Sun, 24 Aug 2008 10:11:48 +0000

[...] your followers feed. These points have been better made by Gregor Hochmuth at TechCrunch in “Why Twitter Hasn’t Failed: The Power Of Audience“. The push mechanic and knowing who your tweet will reach makes twitter feel more like [...]

By: Followed by a Mighty Leaf | Foodista Blog

Followed by a Mighty Leaf | Foodista Blog — Thu, 21 Aug 2008 05:14:30 +0000

[...] I love Mighty Leaf Tea, which is why I was excited to get a message earlier today that they are “following” us on Twitter! If you aren’t familiar with Twitter, it is a service that continues to grow and grow, despite the fact that so many people I know say “I don’t get it.” TechCrunch, recently had an interesting article on why they think Twitter has been so successful: http://www.tech...er-of-audience/ [...]

By: Rob

Rob — Mon, 18 Aug 2008 22:22:28 +0000

TaiTran – spot on.

By: TechCrunch Japanese アーカイブ » Twitterが失敗してしまわなかった秘密は「オーディエンス」の活用にあり

TechCrunch Japanese アーカイブ » Twitterが失敗してしまわなかった秘密は「オーディエンス」の活用にあり — Sat, 16 Aug 2008 17:54:35 +0000

[...] ［原文へ］ [...]

By: TaiTran

TaiTran — Sat, 16 Aug 2008 17:24:57 +0000

Dear Gregor,

Your analysis on the power of audience that Twitter offers is very useful and interesting to follow.

I have 2 points to discuss below:

1. I agree with you that the uncertainty with Facebook newsfeed is a gap to get full power of audience from the point of view of a publisher. However, Facebook offers RSS to one’s feed, and this aggregates full contents. It can be assumed that most people who are tech-savvy enough to use Twitter are familiar with using RSS.

Do you think that Facebook also offers full power of audience, though not in a direct and intuitive way as Twitter does?

2. The human factor: If an intended recipient ignores the sender’s tweet or does not read it on time as the sender expects, full power of audience hasn’t been fulfilled. Therefore, we can say that Twitter better defines audience than a blog does, but it is still not 100% perfect of audience.

Regards,
TaiTran

By: Twitter y la pregunta del millón: su modelo de negocio at marilink

Twitter y la pregunta del millón: su modelo de negocio at marilink — Sat, 16 Aug 2008 13:00:59 +0000

[...] que hace muy grande a Twitter es lo que TechCrunch acertadamente ha calificado como su outstanding audience (una audiencia, un público fuera de serie), y para mí está claro que no quieren arriesgarse a [...]

By: Kurt Evans

Kurt Evans — Fri, 15 Aug 2008 06:59:30 +0000

Technology has sure brought us a long way. I think the verdict is still out on which social sites are the best. Everything is being put to the test these days and people are still exploring ideas. Whatever the solution is; it is bound to come in due time.

By: Why Twitter Hasn’t Failed: The Power Of Audience at tumble*jalada

Why Twitter Hasn’t Failed: The Power Of Audience at tumble*jalada — Thu, 14 Aug 2008 20:18:56 +0000

[...] Why Twitter Hasn’t Failed: The Power Of Audience [...]

By: For Weeks Like This… « Sarah’s Blog

For Weeks Like This… « Sarah’s Blog — Thu, 14 Aug 2008 19:25:14 +0000

[...] http://www.tech...er-of-audience/ [...]

By: Inside Office » Blog Archive » Adding Significant Value to Twitter with Twellow

Thu, 14 Aug 2008 17:05:45 +0000

[...] Gregor Hochmuth has an insightful post on TechCrunch in which he suggests the reason for Twitter’s enduring appeal is that your messages go to a well-defined audience (read his lengthy post to fully understand his rationale). [...]

By: Matt Santi

Matt Santi — Thu, 14 Aug 2008 06:42:48 +0000

Part of the issue is not so much whether you can garner an audience or not, but on Twitter or any other social media site for that matter – what value can you add to other people?