They may be struggling to monetize in comparison to their page views but Scott Rafer explains it is high volume low cost. Beyond this it is surely worth noting that they continue to grow, that the market is young, so the learning curve has yet to take off.

Giga Om hits a couple of nails on the head:

http://gigaom.c...social-network/

The key for Facebook here is to up the value for both advertisers and for members. That means providing high value content (i.e. content that users want to see) and removing low value content (e.g. porn, racism, etc.). UGC moderation is a big help here. Content that adheres to terms of service = high value content. High value content = happy users, happy advertisers, and happy ad networks/publishers. Everybody wins.

Thumbs up, thumbs down rating system is worth a try.

You’d think TC would have a small clue about how online ad consumption works though. Maybe that’s why they’re not rich?

If the ad creative is so bad that it’s driving people away from the site, that’s different messaging than simply not clicking. If they’re getting targeting value as well, even better.

Secondly, as many other ppl pointed out – feedback links on ads are extremely commonplace, yahoo, aol, and every other major online media network has them. Where have you been and how is this even a published article worthy of Techcrunch?

Geo seems to work well, and occasionally I’ll vote on an ad, less occassionally I’ll even click. If this is a tool that one day leads to better targeting and to me being more likely to click, great. BTW, don’t forget the branding/impression value of an add, not necessarily all about clicks.

-Robb