Comments on: Elevator Pitch Friday: InChairTV (Movies At The Dentist’s)

By: dangkhoa

dangkhoa — Tue, 26 May 2009 03:32:49 +0000

It has something to harm the eyes?

By: Fiona Weisenberg

Fiona Weisenberg — Thu, 28 Aug 2008 06:47:25 +0000

I can’t wait togo tomorrow and check it out. I have the biggest fear of the dentist I hope I don’t fear movies after this. Do I get to take the goggles home? why don’t they just have someone rubbing your feet or perhaps a mani pedi?

By: Eric

Eric — Wed, 27 Aug 2008 11:33:07 +0000

In Europe these video glasses specially for dentists are sold bij relaxView BV. Look at there PR from last year at:
http://www.rela...ion_Preview.htm

By: Matt

Matt — Sun, 10 Aug 2008 04:07:28 +0000

Hi, this is Matt from InChairTV (the guy in the video). First, thank you to techcrunch for posting us, and to all for watching and giving your feedback.

I just want to answer a couple of the questions posted, to hear what you guys have to say in response.

1. The issue of flat screens on the ceiling. This is just a basic engineering issue – it is very hard to be effectively distracted by a show that is playing behind someone who is literally “in your face” and asking you to turn your head, etc.

2. Not wanting to be distracted from your procedure. The nice thing about the eyewear versus a built-in screen is that it is totally voluntary. The dentist chooses whether to offer it to you and you choose whether to accept.

3. The business plan/product already exists. Indeed it does! We have tried to change the crunchbase blurb on us to make it clear that we do not make the headset; it is one of a number of off-the-shelf units available. What we do is to use the headset as part of a complete system that provides in-chair video to patients, for both entertainment and education. What we bring to the table for the dentist, in addition to the headset, is a commercial license to use the shows/movies, customized patient education modules and a subsidy from companies like Colgate and Crest who underwrite the cost of the hardware in return for limited commercial space. Since most of us would happily watch commercial TV on a flat screen above the chair, this is the same thing except the commericals relate to things going on at the moment like tooth whitening, etc.

4. Other applications. We’re working on it. Stay tuned!

Thanks again for your time. Best, Matt

By: Matt Griswold

Matt Griswold — Sat, 09 Aug 2008 23:57:54 +0000

I’ve been making too many treks to the dentist lately, and the only saving grace for early morning drilling is their movie system — makes all the difference. The only novelty here seems to be the glasses.

By: Surprised

Surprised — Sat, 09 Aug 2008 20:37:05 +0000

Are you kidding me? Worst idea ever. Horrible logo. Will fail.

By: RJ

RJ — Sat, 09 Aug 2008 16:47:46 +0000

too specialized

If this is going to be successful they will need to focus on more than just dental patients. Maybe Airlines??

By: Jonas Björkman

Jonas Björkman — Sat, 09 Aug 2008 13:56:52 +0000

Also seen this in Argentina.. believe there is a market if it’s done right. Always easier for a dentists to buy a concept than putting together their own solution.

By: VPXL

VPXL — Sat, 09 Aug 2008 12:37:08 +0000

My dentist had South Park or Madonna and Streisand live videos (very gay male SF dentist).

By: danny

danny — Sat, 09 Aug 2008 01:35:56 +0000

They already have that…it’s called OUT OF HOME (OOH) DIGITAL ADVERTISING NETWORK.. I had one and sold it….

By: D

Fri, 08 Aug 2008 23:49:12 +0000

I’ve actually used a similar service at a dentist in San Francisco. I thought it was brilliant. So, this is not novel as the product already exists. I wonder how this company is different.

Btw, I was actually a bit annoyed when the dentist finished before the movie was over. I missed the last 10 minutes. When was the last time you said, oh, just let me sit in this dentist chair for another 10 min…

By: Geoff Wright

Geoff Wright — Fri, 08 Aug 2008 23:24:16 +0000

Noticed my spelling of terrorfied is horrific. Its late : )

By: Geoff Wright

Geoff Wright — Fri, 08 Aug 2008 23:23:43 +0000

Not sure if its just because I’ve managed to get out of the bubble on holiday, and come back – but does this not seem crazy to anybody else?

Someone is really trying to make a business out of this?

1) A lot of people are terrorfied of the dentist, the “Watch Barney” line isn’t going to take their minds off of it
2) We’re talking about dentists right?
3) Sounds like a feature an existing chair manufacturer could just throw in

PLEASE PLEASE PLEASE. COMON

By: Kevin M.

Kevin M. — Fri, 08 Aug 2008 22:58:36 +0000

Why replace the existing ads with in-house alternatives? Why not let the content providers subsidize part of it?

By: Sean Janis

Sean Janis — Fri, 08 Aug 2008 22:28:46 +0000

I think that this is a somewhat novel application of an existing technology, but has good potential. Right now, as the device seems to be in its infancy, it’s all right to target a small, specific market. But, I think to grow on a large scale, InChairTV needs to find more markets than the Dentistry industry.

Think hospital & doctor waiting rooms, DMV lines, and other niche-type areas or places that people don’t want to be – and this will help your product grow.

By: TechCrunch Japanese アーカイブ » 金曜はエレベーターピッチの日：InChairTV（虫歯治療中は映画でゆったり）

TechCrunch Japanese アーカイブ » 金曜はエレベーターピッチの日：InChairTV（虫歯治療中は映画でゆったり） — Fri, 08 Aug 2008 21:54:27 +0000

[...] [原文へ] [...]

By: Matthew Quinlan

Matthew Quinlan — Fri, 08 Aug 2008 21:50:00 +0000

First experienced this in 1999 when I moved to Manhattan. FANTASTIC! however, when I looked at my bill I understood how they funded the purchase of all of the headsets and videos! WOW!

By: Pierre Fontenelle

Pierre Fontenelle — Fri, 08 Aug 2008 21:48:06 +0000

This was my original thought to the idea. There could be negative side effects to a user’s reaction to what is being displayed, shock, fear, laughter, etc.

By: Daryn

Daryn — Fri, 08 Aug 2008 20:57:28 +0000

My dentists have had movies or TV for years. One had glasses (which are nice b/c they block out everything else) another had a real TV up in the corner of the wall and ceiling.

By: Kevin K.

Kevin K. — Fri, 08 Aug 2008 20:50:29 +0000

(linkback) Thrive or Fail? InChairTV – Watch TV while dentists drill your teeth [VOTE] – http://www.thri...rfail.com/80408

By: Carlton Northern

Carlton Northern — Fri, 08 Aug 2008 20:40:56 +0000

Sounds good to me, but I think it is largely dependent on the business model.

By: badgimp

badgimp — Fri, 08 Aug 2008 20:40:25 +0000

It’s a good idea but it needs more porn.

InChairPORN

Yeah that’s the ticket.

By: techdude

techdude — Fri, 08 Aug 2008 20:32:43 +0000

I wonder what the investment for dentists would be, and if they would want to invest in the system.
http://blabtech.blogspot.com

By: Ben Mc

Ben Mc — Fri, 08 Aug 2008 20:19:24 +0000

I prefer to know EXACTLY what is going on while someone is messing with my body, even if it is just my teeth. A root canal may not be fun, but the doctor uses your EYES to tell if you may be starting to experience pain or not. Yes, the dentist sucks, but put some ultra-thin flat screens on the ceiling instead.

By: jim

jim — Fri, 08 Aug 2008 20:17:11 +0000

My only concern is if the person reacted, say during a horror or suspense type of show or movie. If someone gets immersed and pulls away, that could have implications on the dental procedure.

Outside of that situation, it sounds like a clever idea.