The dog days of August lend themselves to kicking back and letting the world slide by. Since the advent of the Web 2.0 ecosystem, they’ve also been the province of a tech company version of the summer shows the networks play off - failed pilots, reality programming being tried out for the Big Show or another writer’s strike, and ratings stinkers that can be buried outside of Sweeps months.
But the DVR has changed everything, in the process eliminating the notion of special sweeps periods and the upfronts where the new season is hawked. Instead, every day is Premiere Month, with the quality of the audience becoming a function of its trackability. The more that you can see the gestures of the audience in real time, the less you need to attract their attention and the more you can market it to the advertisers. In that context, a show played back is no longer a second class citizen; instead the metadata about when you played it back and what was going on at that time form a more powerful indicator of intent, and the common signature of like-minded users a highly valued target.
In fact, television and music content have become more like software than they are different, and the release of the iPhone App Store is a significant new platform for the intersection of what formerly were seen as two different products.
What kinds of programming will emerge? Perhaps a kind of reality show with mobile devices, where contestants roam the real world and use their phones as transaction wands to indicate their interest (or lack of it) in products, events, personalities, and so on. Team behavior is aggregated and mined by matching demographic profiles with reactions to produce “answers” to questions about news of the day, topic swarms on Twitter or other social networks, the race for the White House.
In effect, a new hyper reality show becomes possible, where the App Store is the gateway for an Adsense-like version of Big Brother that leaves the house and breaks out into the virtual community. The device and bandwidth is subsidized by the show, so that Apple can turn on the video aspects of the phone to produce footage, and the community could even be encouraged to provide production support for cataloging and editing the show together via the app and the phone.
Read the full rant on TechCrunchIT
mobile is a bubble. there is only so much people will ever do on a mobile device. than its time to get there hands dirty and do some work. miniature mobile tv is just another toy for app geeks to brag about. simplicity apps will be king of mobile. Location, Location, Location on earth as it is in cyberspace. sorry fellas no rocket science here.
Try telling Japanese mobile users that mobile net is a bubble..
The phrase ‘mobile is a bubble’ is plain daft. Mobile is in it’s infancy and whilst Mobile TV smells of wee and poo, how and what we expect and ask of the device over the coming years will radically shift.
The iPhone is game changing in the same way the iPod was. The adage goes, ‘mobile, wallet, keys… good to go’ when one device is all three and an entertainment console and tool to interact with the world around you, you’ll be eating your bubble comment with pickled gherkins and wondering why on earth you decided to create a sentence of pure nonsense using your no doubt patented, ‘nonsense sentence generator’.
kinda agreed with Bubble Crunch, hows the speed of that iPhone TV..or issit better just to see some movie on iPod?
i agree
Just like Bill&Ted’s, but no booth required.
I want my iPhone Toaster.
Here in india we are waiting for i phone launch and bit eager to know the price which will be revealed on 22 august.
Ummm, they already have that. It’s called txt’ing in your vote to American Idol.
People are already remixing a lot of show clips on YouTube, and TV shows like extra or the soup are using a lot of content from the internet. It will get more advanced of course, but I don’t think people will suddenly start watching new tv shows on iphones en masse and using their phones as weird wands.
TV on the iPhone would definitely be a Battery-Killer. Plus how good would the quality be??
http://tinyurl.com/applenow
Wake up and smell the coffee! Those who cannot see the future are condemned to miss the opportunity.
Here in Oklahoma we are waiting for iphone toaster launch and bit eager to wake up and smell the coffee and to know which slice which will be revealed on 22 august.
“But the DVR has changed everything”.
Wait-wait-wait. I thought Twitter has changed everything. Surprise-a-day, Steve, eh?
I just don’t ever see watching TV on a mobile device ever becoming hugely popular. I maybe too old to get it but the experience just isn’t there on a mobile device. Even my favorite shows I will wait till I get home to my big screen before watching on my mobile.
I agree, I wouldn’t be interested in watching too much television on my mobile… battery would die in an instant and I’d rather sit back and watch it on the real tube.
CD-roms were a bubble, home computing is a bubble. Nothing is permanent. So?
I would no more watch tv on my phone’s screen than I would hold the phone up to my ear to listen to the sound. Video peripherals are available and better ones are in the pipeline. Driving a micro oled screen is not a battery killer.
The kids love watching video on iPods.