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	<title>Comments on: Search Challenges Email As Most Popular Daily Online Activity</title>
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	<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/</link>
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		<title>By: Weekly Roundup: Posts from the PR World [8/9/08] &#124; justinrlevy.com</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2566480</link>
		<dc:creator>Weekly Roundup: Posts from the PR World [8/9/08] &#124; justinrlevy.com</dc:creator>
		<pubDate>Sun, 14 Dec 2008 03:23:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2566480</guid>
		<description>[...] Search Challenges Email As Most Popular Daily Online Activity [...]</description>
		<content:encoded><![CDATA[<p>[...] Search Challenges Email As Most Popular Daily Online Activity [...]</p>
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		<title>By: Temporary E-Mail &#124; andrewhayter.com</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2432940</link>
		<dc:creator>Temporary E-Mail &#124; andrewhayter.com</dc:creator>
		<pubDate>Sun, 10 Aug 2008 00:29:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2432940</guid>
		<description>[...] Search Challenges Email As Most Popular Daily Online Activity [...]</description>
		<content:encoded><![CDATA[<p>[...] Search Challenges Email As Most Popular Daily Online Activity [...]</p>
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		<title>By: Weekly Roundup: Posts from the PR World [8/9/08] &#171; That&#8217;s Great PR! Blog</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2432909</link>
		<dc:creator>Weekly Roundup: Posts from the PR World [8/9/08] &#171; That&#8217;s Great PR! Blog</dc:creator>
		<pubDate>Sat, 09 Aug 2008 22:59:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2432909</guid>
		<description>[...] Search Challenges Email As Most Popular Daily Online Activity [...]</description>
		<content:encoded><![CDATA[<p>[...] Search Challenges Email As Most Popular Daily Online Activity [...]</p>
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		<title>By: Search and Email Most Popular Daily Activities Online</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2431848</link>
		<dc:creator>Search and Email Most Popular Daily Activities Online</dc:creator>
		<pubDate>Fri, 08 Aug 2008 11:05:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2431848</guid>
		<description>[...] Jason Kincaid, &#8220;Search Challenges Email As Most Popular Daily Online Activity&#8221;, August 6...   Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]</description>
		<content:encoded><![CDATA[<p>[...] Jason Kincaid, &#8220;Search Challenges Email As Most Popular Daily Online Activity&#8221;, August 6&#8230;   Share and Enjoy: These icons link to social bookmarking sites where readers can share and [...]</p>
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		<title>By: Peek Speaks</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2431818</link>
		<dc:creator>Peek Speaks</dc:creator>
		<pubDate>Fri, 08 Aug 2008 09:09:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2431818</guid>
		<description>[...] Some other folks who read this research were impressed that &#8220;web search&#8221; was catching up (also these folks). So were we &#8212; but we were more impressed that emailing was way, way more frequently used than all the other stuff! [...]</description>
		<content:encoded><![CDATA[<p>[...] Some other folks who read this research were impressed that &#8220;web search&#8221; was catching up (also these folks). So were we &#8212; but we were more impressed that emailing was way, way more frequently used than all the other stuff! [...]</p>
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		<title>By: Post Express &#187; Blog Archive &#187; Search Closing in on E-mail as Most Popular Online Activity, Report Says</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2431642</link>
		<dc:creator>Post Express &#187; Blog Archive &#187; Search Closing in on E-mail as Most Popular Online Activity, Report Says</dc:creator>
		<pubDate>Fri, 08 Aug 2008 00:03:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2431642</guid>
		<description>[...] Jason Kincaid added that it is important to note that the Pew data only reflects usage on a &#8220;typical [...]</description>
		<content:encoded><![CDATA[<p>[...] Jason Kincaid added that it is important to note that the Pew data only reflects usage on a &#8220;typical [...]</p>
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		<title>By: Keithers</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2431301</link>
		<dc:creator>Keithers</dc:creator>
		<pubDate>Thu, 07 Aug 2008 16:33:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2431301</guid>
		<description>Interesting stuff...but definitely not a surprise to me.  I work at a major Web Analytics firm that offers an integrated Search application and it seems that search has just recently (I am talking last 6-12 months) seen a spike in interest. I think of it as that mid-market boost that happens during this part of the app lifecycle as SMB and traditional industries have that internal realization of &quot;oh shit....I am way behind the competition...better try this out...even if I don&#039;t have a clue about what I am doing.&quot; It is without a doubt driven by the amount and frequency of online searches going on now. 

As far as some of the comments about what to do with this information; I take it as a good sign that there is an opportunity here.  Search is primarily a lead-acquisition tool, getting new customers to your site. Email should be used primarily as a remarketing and customer relationship management tool.  That being said, they are complementary apps, both taking one side of the conversion process.  If you are smart and have the technology (web analytics integrated with ESP) you can start optimizing this relationship by customizing email based on search behavior. For instance, create email touches that are contextually relevant to the search engine and search term the individual has used in the past.</description>
		<content:encoded><![CDATA[<p>Interesting stuff&#8230;but definitely not a surprise to me.  I work at a major Web Analytics firm that offers an integrated Search application and it seems that search has just recently (I am talking last 6-12 months) seen a spike in interest. I think of it as that mid-market boost that happens during this part of the app lifecycle as SMB and traditional industries have that internal realization of &#8220;oh shit&#8230;.I am way behind the competition&#8230;better try this out&#8230;even if I don&#8217;t have a clue about what I am doing.&#8221; It is without a doubt driven by the amount and frequency of online searches going on now. </p>
<p>As far as some of the comments about what to do with this information; I take it as a good sign that there is an opportunity here.  Search is primarily a lead-acquisition tool, getting new customers to your site. Email should be used primarily as a remarketing and customer relationship management tool.  That being said, they are complementary apps, both taking one side of the conversion process.  If you are smart and have the technology (web analytics integrated with ESP) you can start optimizing this relationship by customizing email based on search behavior. For instance, create email touches that are contextually relevant to the search engine and search term the individual has used in the past.</p>
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		<title>By: Lonely Ranger</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2431218</link>
		<dc:creator>Lonely Ranger</dc:creator>
		<pubDate>Thu, 07 Aug 2008 14:37:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2431218</guid>
		<description>As this shows, &lt;a href=&quot;http://www.internetevolution.com/author.asp?section_id=466&amp;doc_id=158033&amp;f_src=flffour&quot; rel=&quot;nofollow&quot;&gt;the use of email is going to &quot;fizzle out&quot; in a couple of years.&lt;/a&gt; While that is quite a bold prediction, I think that the reign it had for the past decade will start to diminish as other forms of communication emerge.</description>
		<content:encoded><![CDATA[<p>As this shows, <a href="http://www.internetevolution.com/author.asp?section_id=466&amp;doc_id=158033&amp;f_src=flffour" rel="nofollow">the use of email is going to &#8220;fizzle out&#8221; in a couple of years.</a> While that is quite a bold prediction, I think that the reign it had for the past decade will start to diminish as other forms of communication emerge.</p>
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		<title>By: rambo</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2431096</link>
		<dc:creator>rambo</dc:creator>
		<pubDate>Thu, 07 Aug 2008 11:22:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2431096</guid>
		<description>Its either Google Search or Gmail --- either way Google wins!</description>
		<content:encoded><![CDATA[<p>Its either Google Search or Gmail &#8212; either way Google wins!</p>
]]></content:encoded>
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		<title>By: ONLINE SERVICES/INTERACTIVE MEDIA &#171; Daily Marauder</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430879</link>
		<dc:creator>ONLINE SERVICES/INTERACTIVE MEDIA &#171; Daily Marauder</dc:creator>
		<pubDate>Thu, 07 Aug 2008 03:40:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430879</guid>
		<description>[...] to the point that it is challenging the dominance of Email, the web’s longstanding killer app. (http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity [...]</description>
		<content:encoded><![CDATA[<p>[...] to the point that it is challenging the dominance of Email, the web’s longstanding killer app. (<a href="http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity" rel="nofollow"></a><a href='http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity'>http://www.tech...online-activity</a> [...]</p>
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		<title>By: Anti Matter</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430832</link>
		<dc:creator>Anti Matter</dc:creator>
		<pubDate>Thu, 07 Aug 2008 01:53:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430832</guid>
		<description>So does that mean Yahoo should be valued more?</description>
		<content:encoded><![CDATA[<p>So does that mean Yahoo should be valued more?</p>
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		<title>By: TechCrunch Japanese アーカイブ &#187; 「検索」と「電子メール」、利用頻度が高いのはどちら？</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430764</link>
		<dc:creator>TechCrunch Japanese アーカイブ &#187; 「検索」と「電子メール」、利用頻度が高いのはどちら？</dc:creator>
		<pubDate>Wed, 06 Aug 2008 23:59:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430764</guid>
		<description>[...] ［原文へ］ [...]</description>
		<content:encoded><![CDATA[<p>[...] ［原文へ］ [...]</p>
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		<title>By: Burak</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430715</link>
		<dc:creator>Burak</dc:creator>
		<pubDate>Wed, 06 Aug 2008 22:48:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430715</guid>
		<description>What are we supposed to do with this information?</description>
		<content:encoded><![CDATA[<p>What are we supposed to do with this information?</p>
]]></content:encoded>
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		<title>By: Andy Wong</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430713</link>
		<dc:creator>Andy Wong</dc:creator>
		<pubDate>Wed, 06 Aug 2008 22:44:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430713</guid>
		<description>It is odd to compare Search with Email, just like comparing an apple with a chair.</description>
		<content:encoded><![CDATA[<p>It is odd to compare Search with Email, just like comparing an apple with a chair.</p>
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		<title>By: Malik Aleem Ahmed</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430694</link>
		<dc:creator>Malik Aleem Ahmed</dc:creator>
		<pubDate>Wed, 06 Aug 2008 22:11:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430694</guid>
		<description>Surf web for fun which accounts for 26%  usage</description>
		<content:encoded><![CDATA[<p>Surf web for fun which accounts for 26%  usage</p>
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		<title>By: Malik Aleem Ahmed</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430692</link>
		<dc:creator>Malik Aleem Ahmed</dc:creator>
		<pubDate>Wed, 06 Aug 2008 22:09:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430692</guid>
		<description>oooh. I am surprised that social netowrking websites account for 13% usage only. I think, in future we will see a steady growth in social networking site usage. And Research/Hobby may seen growth. I would not be surprised if searches bypass the email figure.</description>
		<content:encoded><![CDATA[<p>oooh. I am surprised that social netowrking websites account for 13% usage only. I think, in future we will see a steady growth in social networking site usage. And Research/Hobby may seen growth. I would not be surprised if searches bypass the email figure.</p>
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		<title>By: FunnyGuy</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430680</link>
		<dc:creator>FunnyGuy</dc:creator>
		<pubDate>Wed, 06 Aug 2008 21:51:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430680</guid>
		<description>Where is &quot;Watch Porn&quot; on the chart?</description>
		<content:encoded><![CDATA[<p>Where is &#8220;Watch Porn&#8221; on the chart?</p>
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		<title>By: Ricardo</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430676</link>
		<dc:creator>Ricardo</dc:creator>
		<pubDate>Wed, 06 Aug 2008 21:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430676</guid>
		<description>missing: time spent on each!

i can do one seach every day and spend 30 seconds on it

i can do emailing everyday and spend 30 minutes.</description>
		<content:encoded><![CDATA[<p>missing: time spent on each!</p>
<p>i can do one seach every day and spend 30 seconds on it</p>
<p>i can do emailing everyday and spend 30 minutes.</p>
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		<title>By: Scott V</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430654</link>
		<dc:creator>Scott V</dc:creator>
		<pubDate>Wed, 06 Aug 2008 21:19:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430654</guid>
		<description>Interesting insight!  I am always trying to get less messages (email and voice mail).  If I need something I just google it, whether I am on my blackberry or on my laptop at home.  
Who needs email when search can sometimes get you an instant response</description>
		<content:encoded><![CDATA[<p>Interesting insight!  I am always trying to get less messages (email and voice mail).  If I need something I just google it, whether I am on my blackberry or on my laptop at home.<br />
Who needs email when search can sometimes get you an instant response</p>
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		<title>By: pgepps</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430639</link>
		<dc:creator>pgepps</dc:creator>
		<pubDate>Wed, 06 Aug 2008 21:03:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430639</guid>
		<description>Of course, given that most of us use address-bar search rather than typed URLs, it&#039;s amazing we don&#039;t blow that stat away completely.

However, I&#039;m pretty sure I check email about 5 to 1 or better compared to initiating a search with any intention of going through a search results list.

An even more interesting comparison, IMHO, would be the odds of clicking through to a second page of search results versus repeat-searching with modified terms.</description>
		<content:encoded><![CDATA[<p>Of course, given that most of us use address-bar search rather than typed URLs, it&#8217;s amazing we don&#8217;t blow that stat away completely.</p>
<p>However, I&#8217;m pretty sure I check email about 5 to 1 or better compared to initiating a search with any intention of going through a search results list.</p>
<p>An even more interesting comparison, IMHO, would be the odds of clicking through to a second page of search results versus repeat-searching with modified terms.</p>
]]></content:encoded>
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		<title>By: Ryan</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430621</link>
		<dc:creator>Ryan</dc:creator>
		<pubDate>Wed, 06 Aug 2008 20:23:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430621</guid>
		<description>Did TechCrunch die on anyone else&#039;s mobile phone? I&#039;m getting a blank screen on mine now.</description>
		<content:encoded><![CDATA[<p>Did TechCrunch die on anyone else&#8217;s mobile phone? I&#8217;m getting a blank screen on mine now.</p>
]]></content:encoded>
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		<title>By: MoneyMingle</title>
		<link>http://www.techcrunch.com/2008/08/06/search-challenges-email-as-most-popular-daily-online-activity/comment-page-1/#comment-2430615</link>
		<dc:creator>MoneyMingle</dc:creator>
		<pubDate>Wed, 06 Aug 2008 20:18:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20813#comment-2430615</guid>
		<description>I am still evaluating LiveSearch and the pros and cons for that.  Email and search....I think I personally spend an even amount of time.  When ever you are disciplined enough to stop checking various email accounts too frequently you find a great email you are glad you did not miss.  I wonder will all search engines do what other corporations do.....merge into 1.</description>
		<content:encoded><![CDATA[<p>I am still evaluating LiveSearch and the pros and cons for that.  Email and search&#8230;.I think I personally spend an even amount of time.  When ever you are disciplined enough to stop checking various email accounts too frequently you find a great email you are glad you did not miss.  I wonder will all search engines do what other corporations do&#8230;..merge into 1.</p>
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