Comments on: Google Finds a Buyer For Performics in France (Publicis)

By: Google’s Ad Network, Now With Double the Cookies · ordaso.com

Google’s Ad Network, Now With Double the Cookies · ordaso.com — Sat, 23 Aug 2008 13:47:50 +0000

[...] part of the ongoing integration of its DoubleClick acquisition (yesterday it sold off Performics), Google will be placing an additional DoubleClick cookie on the browsers of everyone who visits a [...]

By: Peter

Peter — Sat, 09 Aug 2008 00:02:32 +0000

wondering what kind of acquisition price can it be? Any solid opinions on this one?

By: Google vende Performics a Publicis Groupe

Google vende Performics a Publicis Groupe — Thu, 07 Aug 2008 09:51:53 +0000

[...] Vía | TechCrunch [...]

By: Google vende Performics a Publicis Groupe

Google vende Performics a Publicis Groupe — Thu, 07 Aug 2008 08:26:14 +0000

[...] que cerró la compra de DoubleClick, Google ha estado intentando vender Performics, la unidad de DoubleClick referente al marketing de buscadores y optimización. El negocio presenta [...]

By: LollyHam

LollyHam — Thu, 07 Aug 2008 04:31:22 +0000

You can opt-out of a lot of cookies including Doubleclick here:

http://www.netw...ing/opt_out.asp

spread the word…not enough consumers know about this.

Mike A., maybe do a post on this.

By: pfx

pfx — Thu, 07 Aug 2008 01:51:13 +0000

>> This must have been very hard to sell. Margins are terrible and work is very manual despite what many claim.

Oh, how wrong you are!

By: anon

anon — Thu, 07 Aug 2008 01:12:50 +0000

DC’s cookies are not harmful — they are used by publishers to track users and perform certain functions in ad serving, such as frequency capping: this is where the NYTimes can say “I want any given user to be shown this ad for Ford cars at most 5 times within 1 hour.”

Out of paranoia perhaps, “spyware removers” target such cookies.

By: ml

ml — Wed, 06 Aug 2008 19:17:20 +0000

Comments on TC have really deteriorated (should I dare say to near to youtube levels?). The Doubleclick acquisition was huge news over the past year. Mariya, cookies from DC will not harm your computer.

By: Millionaire in One Year

Millionaire in One Year — Wed, 06 Aug 2008 18:52:53 +0000

Performics…. first , google doesn’t need Performics because they have bigger and better things… second, good move

By: Cool Pilot

Cool Pilot — Wed, 06 Aug 2008 18:35:57 +0000

Nerve center should pick an SE friendly name

http://www.pilotoutlook.com

By: Mariya

Mariya — Wed, 06 Aug 2008 18:31:08 +0000

I do not know much about double click by whenever I run Search$Destroyer software which remove the trojon and horse from my computer that time I have seen cockies of double click. Is that then double click is something dangerous to my computer.

By: Steve

Steve — Wed, 06 Aug 2008 18:12:50 +0000

Do you really think this is a hard sell?

According to Jupiter Media, the search market represented an estimated $9.9BN in 2008 and is projected to grow at a 12% compound annual growth rate through 2012. Performics has over 150 search engine marketing (SEM) clients, representing over 200 top global brands.

By: Jason Baer

Jason Baer — Wed, 06 Aug 2008 18:07:02 +0000

Publicis has stated that they want 25% of their overall revenue to come from digital by 2012, and this acquisition will help make that a reality. There’s not that many serious search marketing agencies that have the scale necessary to fit in with Publicis, it’s still a very fragmented market, so the Performics acquisition makes sense.

Plus, Google and Publicis have a long-standing cross-functional relationship, including sharing of executives and intellectual property.

Interesting that many smaller, traditional agencies totally eschew search marketing as “too complex” and “not worth it”. I wonder if this acquisition will change some minds in that regard?

I just wrote a post with more commentary and context: “The Truth About Publicis Buying Performics.”

Jason Baer
Convince & Convert – Digital consulting for agencies
http://www.conv...-marketing-blog

By: pasan

pasan — Wed, 06 Aug 2008 17:51:37 +0000

This must have been very hard to sell. Margins are terrible and work is very manual despite what many claim.

By: Peter Urban

Peter Urban — Wed, 06 Aug 2008 17:44:47 +0000

Didn’t know Gog bought DoubleClick. Not sure if that’s good or bad for the search / advertising space