Google has just written a blog post introducing “Insights for Search”, an extension to its Google Trends and AdWords products that allows users to track keywords across different verticals, geographic locations, and time periods. According to the post, the new service is designed to help advertisers and marketers get a better understanding for user search behavior. You can access the Insights to Search homepage here (you’ll need to login to your Google account).
Insights for Search bears more than a few similarities to the recently updated Trends site, but with a few additions. The new service allows users to more thoroughly analyze search volume patterns by introducing a number of new filters. Users can now specify what category their search term falls under (for example, you can distinguish between Apple the computer company, or the fruit), and you can generate a heat map detailing where search queries are originating from.
yeah right…. it aint for the advertisers…
ITS FOR GOOGLE
great new tool!
Torrents Rule (on the weekends)!!!
http://www.google.com/insights.....amp;cmpt=q
Love this tool, great depth
Advertisers are expected to benefit from this new service. Good initiative again from Google.
by the way, contrary to what the article says, no login was necessary!
True, I’ve noticed this as well - it just shows my account in the usual upper right corner for no apparent reason. It would have been strange to need to log in to use it anyway - the log in only makes sense if we could save a history for our searches for future references maybe.
Oops, my wrong here:
you’ll need to sign into your Google account to see numbers or download results to a spreadsheet.
It really does not show the numbers unless you are logged in, I’ve just checked it.
What would be interesting if beside doing what you mention, it can save your queries so that moving forward you only need to modify certain variable and not need to redo the everything again.
Lot of webmasters would find such data useful.
Good tool from Google again… Thanks.
That’s what I think myself: they may announce it is mostly intended for advertisers but I believe all types of SEO specialists will jump in to evaluate how useful their keyword-rich content will be based on what people search for.
amazing again.
Another great tool from google!
wow this is definitely a neat tool… sure it will help alot… but still need to understand how it estimates the search volume… good one… thanks for sharing…
Nice tool.
But it will increase SPAM on Google index.
SEO will create fake content/URL’s according to popular search terms.
You say that like this hasn’t been happening since 1999…
Google is really good at providing quality search results and fighting manipulation of results.
SEO is becoming harder every year.
I was waiting for a stronger tool like this. Trends has always been pretty but not terribly useful.
As an eBay manager, I’ll certainly use it for things like projecting sales (we sell sports stuff like jerseys) but also for knowing how to set prices based on popularity. Cool!
Odd, when you zoom onto the US, the map doesn’t have Lake Michigan. Made it hard to find Illinois!
Way back when I was into SEO, I used Overture to search for “hot” keywords (I think it was bought by Yahoo not so long ago).
It obviously didn’t have so many features but it was useful - this google service is even better.
Great idea, hopefully they fixed the Trends issues of gaming with the search results.
I was reading about this discussion of whether SEOs only job was to try to game Google or if it was something more than that. I really don’t know.
Another hot keyword trends site launched Today - specific to news keywords:
http://www.newsflashr.com
Cool site… could be help companies really get to understand what consumers are searching for to access products within a specific industry… http://www.readtheanswer.com/index.php?RTA=web2
Sometimes, results are distributed per countries in a very weird manner.
I ran the query ‘AdSense’ WorldWide.
and the first country in 2008 is… Nepal, followed by Indonesia and Bangladesh….
Do you believe these results are reliable ?
If you want to try, this is the query:
http://www.google.com/insights.....amp;cmpt=q
Heee Haa this is AWESOME for some trend spotting but I guess Google already knew that.