Kampyle has integrated its user feedback management platform into Google Analytics and Nuconomy to provide side-by-side analysis of user feedback and website analytics.
Since the launch of its platform last March, Kampyle has been implemented by over 1,500 websites whose users have generated over 100,000 feedback messages collectively. The company claims that small sites average one to five feedback messages per day, medium sites average 20-30, and large sites average 50-1,000. Kampyle presents the most value to these large sites, which must manage their feedback effectively or drown in a sea of suggestions.
Kampyle naturally got the idea to integrate into website analytics from user feedback. The startup found that users would often keep two browser tabs open at once: one for Google Analytics and one for its own dashboard. Tracking analytics and feedback side-by-side allows website owners to keep a closer eye on usage patterns and quickly identify technical and usability issues. The integration is also meant to help with A/B testing and the measurement of other changes to a site, such as the addition of new pages or sections and how they affect user behavior.
Kampyle has been integrated into Google Analytics by way of a greasemonkey script. Publishers must install a Firefox Add-on to enable the functionality (no other browser is supported at this time). The integration with Nuconomy, a next generation web analytics platform, is far “cleaner” since both companies are in Yossi Vardi’s portfolio. The two companies worked out a private API that enables users to view feedback messages related to particular pages and then hop over to analyze engagement and interaction analytics for the same pages in Nuconomy.
Beyond these integrations, Kampyle has also added 60 language translations to its feedback form. Forms created in English can now be instantly deployed in French, German, or any of the other available languages. A greater degree of customization is also now available with categories, sub-categories, colors, icons and feedback button styles.
Google Analytics does what one needs! Can’t complain http://blabtech.blogspot.com
This is nothing new, Omniture already does this with a wide range of qualitative data partners as well as other 3rd party vendors thru its Omniture Genesis program.
Animated buttons = suck
Logos in jpegs = suck
…
They need to improve user-facing forms and elements before I let them anywhere near my site.
Uniques 460K
34 seconds - “Time on Page”
Yikes!!! Not good.
We use Kampyle at our site, http://www.CollegeWikis.com, and it gets us great feedback. Super-useful, and I recommend it.
At first I was floored they were able to get a partnership deal with Google to tie in this product - that’s huge! Then came the paragraph about GreaseMonkey - ahhhh… that explains how they were able to do it.
This is really awesome. The way they integrated their data into GA dashboard and content reports is really clean and professional. I haven’t seen anything like this before. Thanks for the interesting post!
I’m surprised people haven’t thought (nor discussed) one of the large issues for the small (and super small business)… which is management of this data…!
If we were to use this for a number of our sites, we’d probably have to hire someone to manage it… and that’s an obvious increase of cost! Great idea, but some caveats as well.
Doh!
We’ve started to use Kampyle at the Payoneer site not long ago and are very impressed with the results.
Well done Kampyle, looking forward to your next developments!
I believe that Juice Analytics designed the Google Analytics integration code for Kampyle, and they open sourced it here:
http://www.juiceanalytics.com/.....rnal-data/
This Kampyle/GA integration is a really cool idea, and any site with data matching Google Analytics should really try to do the same thing.
As I understand it, Kampyle is free, like Google Analytics. This puts it in a very different class from Omniture’s survey tool or third party systems + Genesis.
Combining qualitative survey information with clickstream analysis provides very powerful insights. This is great news. But I agree about those animations and jpegs…
And the volume of data is a real problem we spend several hours per week on our survey comments. 4Q’s survey system is interesting on that score — they’ve been testing automated free-text analysis, I think.
this tool doesn’t effect seo rankings negatively? I want to add it to the site but care about the rankings
Peter, this tool has not effect on the site’s ranking.
Kampyle is the best free feedback form I have ever seen.