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	<title>Comments on: Microsoft Scores Facebook Search Deal And May Get A Little Live.com Branding To Boot</title>
	<atom:link href="http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Thu, 26 Nov 2009 22:58:00 -0800</lastBuildDate>
	
	<sy:updatePeriod>hourly</sy:updatePeriod>
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		<item>
		<title>By: Techcrunch &#187; Blog Archive &#187; How Murdoch Can Really Hurt Google And Shift The Balance Of Power In Search</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-3097928</link>
		<dc:creator>Techcrunch &#187; Blog Archive &#187; How Murdoch Can Really Hurt Google And Shift The Balance Of Power In Search</dc:creator>
		<pubDate>Sun, 15 Nov 2009 01:39:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-3097928</guid>
		<description>[...] wars over rights to index content would conceivably break out between Google and Microsoft, just as bidding wars have broken out in the past over the right to serve search ads into third party publishing [...]</description>
		<content:encoded><![CDATA[<p>[...] wars over rights to index content would conceivably break out between Google and Microsoft, just as bidding wars have broken out in the past over the right to serve search ads into third party publishing [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: How Murdoch Can Really Hurt Google And Shift The Balance Of Power In Search</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-3095885</link>
		<dc:creator>How Murdoch Can Really Hurt Google And Shift The Balance Of Power In Search</dc:creator>
		<pubDate>Fri, 13 Nov 2009 22:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-3095885</guid>
		<description>[...] wars over rights to index content would conceivably break out between Google and Microsoft, just as bidding wars have broken out in the past over the right to serve search ads into third party publishing [...]</description>
		<content:encoded><![CDATA[<p>[...] wars over rights to index content would conceivably break out between Google and Microsoft, just as bidding wars have broken out in the past over the right to serve search ads into third party publishing [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: That Didn&#8217;t Take Long: Twitter Search Is Coming To Google</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-3050067</link>
		<dc:creator>That Didn&#8217;t Take Long: Twitter Search Is Coming To Google</dc:creator>
		<pubDate>Wed, 21 Oct 2009 21:40:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-3050067</guid>
		<description>[...] Facebook have butted heads in the past. And Microsoft has a long history with Facebook: the company supplements Facebook&#8217;s search with Bing results, and it controls a small stake in the company after [...]</description>
		<content:encoded><![CDATA[<p>[...] Facebook have butted heads in the past. And Microsoft has a long history with Facebook: the company supplements Facebook&#8217;s search with Bing results, and it controls a small stake in the company after [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: University Startups&#187; Blog Archive &#187; The Future Of Social Search (Or Why Google Should Buy Facebook)</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2799694</link>
		<dc:creator>University Startups&#187; Blog Archive &#187; The Future Of Social Search (Or Why Google Should Buy Facebook)</dc:creator>
		<pubDate>Sat, 13 Jun 2009 11:58:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2799694</guid>
		<description>[...] from friends showed up as search results. And search has never been Facebook�s strong suit. It handed search over to Microsoft, but the search experience on the site is poor. It is difficult to search much deeper than your [...]</description>
		<content:encoded><![CDATA[<p>[...] from friends showed up as search results. And search has never been Facebook�s strong suit. It handed search over to Microsoft, but the search experience on the site is poor. It is difficult to search much deeper than your [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Future Of Social Search (Or Why Google Should Buy Facebook)</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2578981</link>
		<dc:creator>The Future Of Social Search (Or Why Google Should Buy Facebook)</dc:creator>
		<pubDate>Sun, 28 Dec 2008 18:10:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2578981</guid>
		<description>[...] friends showed up as search results. And search has never been Facebook&#8217;s strong suit. It handed search over to Microsoft, but the search experience on the site is poor. It is difficult to search much deeper than your [...]</description>
		<content:encoded><![CDATA[<p>[...] friends showed up as search results. And search has never been Facebook&#8217;s strong suit. It handed search over to Microsoft, but the search experience on the site is poor. It is difficult to search much deeper than your [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: melihnım</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2565413</link>
		<dc:creator>melihnım</dc:creator>
		<pubDate>Sat, 13 Dec 2008 01:12:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2565413</guid>
		<description>askım</description>
		<content:encoded><![CDATA[<p>askım</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Facebook Rolls Out Live Search&#8230;Wait, Where&#8217;d It Go?</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2494127</link>
		<dc:creator>Facebook Rolls Out Live Search&#8230;Wait, Where&#8217;d It Go?</dc:creator>
		<pubDate>Tue, 07 Oct 2008 20:00:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2494127</guid>
		<description>[...] been a long time coming, but it appears as though Facebook has begun integrating Live Search into its main search bar, [...]</description>
		<content:encoded><![CDATA[<p>[...] been a long time coming, but it appears as though Facebook has begun integrating Live Search into its main search bar, [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Alfabetic &#187; Blog Archive &#187; Microsoft lleva a cabo investigaciones sobre Facebook con Collabio</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2484888</link>
		<dc:creator>Alfabetic &#187; Blog Archive &#187; Microsoft lleva a cabo investigaciones sobre Facebook con Collabio</dc:creator>
		<pubDate>Sun, 28 Sep 2008 14:34:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2484888</guid>
		<description>[...] proyecto refuerza el lazo que Microsoft y Facebook han forjado entre ellos, que incluye una gran búsqueda y contratos de publicidad. Por supuesto, Collabio no ve ningún dinero de mano en mano, pero [...]</description>
		<content:encoded><![CDATA[<p>[...] proyecto refuerza el lazo que Microsoft y Facebook han forjado entre ellos, que incluye una gran búsqueda y contratos de publicidad. Por supuesto, Collabio no ve ningún dinero de mano en mano, pero [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Microsoft Conducts Research On Facebook With Collabio &#124; about ICT</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2444394</link>
		<dc:creator>Microsoft Conducts Research On Facebook With Collabio &#124; about ICT</dc:creator>
		<pubDate>Sat, 23 Aug 2008 02:42:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2444394</guid>
		<description>[...] the bond that Microsoft and Facebook have forged with eachother, which has included massive search and advertising deals. Of course, Collabio doesn&#8217;t see any money changing hands, but you [...]</description>
		<content:encoded><![CDATA[<p>[...] the bond that Microsoft and Facebook have forged with eachother, which has included massive search and advertising deals. Of course, Collabio doesn&#8217;t see any money changing hands, but you [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Microsoft Conducts Research On Facebook With Collabio &#124; aboutCREATION</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2444382</link>
		<dc:creator>Microsoft Conducts Research On Facebook With Collabio &#124; aboutCREATION</dc:creator>
		<pubDate>Sat, 23 Aug 2008 02:23:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2444382</guid>
		<description>[...] the bond that Microsoft and Facebook have forged with eachother, which has included massive search and advertising deals. Of course, Collabio doesn&#8217;t see any money changing hands, but you [...]</description>
		<content:encoded><![CDATA[<p>[...] the bond that Microsoft and Facebook have forged with eachother, which has included massive search and advertising deals. Of course, Collabio doesn&#8217;t see any money changing hands, but you [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Microsoft Conducts Research On Facebook With Collabio</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2444305</link>
		<dc:creator>Microsoft Conducts Research On Facebook With Collabio</dc:creator>
		<pubDate>Sat, 23 Aug 2008 00:07:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2444305</guid>
		<description>[...] the bond that Microsoft and Facebook have forged with eachother, which has included massive search and advertising deals. Of course, Collabio doesn&#8217;t see any money changing hands, but you [...]</description>
		<content:encoded><![CDATA[<p>[...] the bond that Microsoft and Facebook have forged with eachother, which has included massive search and advertising deals. Of course, Collabio doesn&#8217;t see any money changing hands, but you [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Cuil, SearchCloud, Facebook Live Search, Yahoo Music Shuts Down, MySpace Music</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2424841</link>
		<dc:creator>Cuil, SearchCloud, Facebook Live Search, Yahoo Music Shuts Down, MySpace Music</dc:creator>
		<pubDate>Thu, 31 Jul 2008 00:25:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2424841</guid>
		<description>[...] other search engine news, Microsoft announced last week that Live Search will be heading to Facebook. The agreement is considered to be an expansion of a [...]</description>
		<content:encoded><![CDATA[<p>[...] other search engine news, Microsoft announced last week that Live Search will be heading to Facebook. The agreement is considered to be an expansion of a [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bashar</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2420845</link>
		<dc:creator>Bashar</dc:creator>
		<pubDate>Sun, 27 Jul 2008 07:16:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2420845</guid>
		<description>Most people I guess would not use search so often in a social site. They are there for latest usually.</description>
		<content:encoded><![CDATA[<p>Most people I guess would not use search so often in a social site. They are there for latest usually.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: prophet</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2420745</link>
		<dc:creator>prophet</dc:creator>
		<pubDate>Sun, 27 Jul 2008 02:15:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2420745</guid>
		<description>15 billion valuation... it won&#039;t become real because of repetition.</description>
		<content:encoded><![CDATA[<p>15 billion valuation&#8230; it won&#8217;t become real because of repetition.</p>
]]></content:encoded>
	</item>
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		<title>By: James.Random() : Live Search in Facebook</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419846</link>
		<dc:creator>James.Random() : Live Search in Facebook</dc:creator>
		<pubDate>Fri, 25 Jul 2008 18:57:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419846</guid>
		<description>[...] Press Room TechCrunch Reaction Live Side Reaction  Filed under: Search, [...]</description>
		<content:encoded><![CDATA[<p>[...] Press Room TechCrunch Reaction Live Side Reaction  Filed under: Search, [...]</p>
]]></content:encoded>
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		<title>By: Juan Gigli / Google, Digg y los filtros sociales.</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419823</link>
		<dc:creator>Juan Gigli / Google, Digg y los filtros sociales.</dc:creator>
		<pubDate>Fri, 25 Jul 2008 18:08:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419823</guid>
		<description>[...] sería una victoria importante en la batalla por la publicidad online, sobre todo, luego del acuerdo cerrado por Microsoft con Facebook. Google debe haber hecho una oferta &#8220;imposible de rechazar&#8221; o lo que es lo mismo, [...]</description>
		<content:encoded><![CDATA[<p>[...] sería una victoria importante en la batalla por la publicidad online, sobre todo, luego del acuerdo cerrado por Microsoft con Facebook. Google debe haber hecho una oferta &#8220;imposible de rechazar&#8221; o lo que es lo mismo, [...]</p>
]]></content:encoded>
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		<title>By: Facebook'a Microsoft aramas - SDN Forum</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419764</link>
		<dc:creator>Facebook'a Microsoft aramas - SDN Forum</dc:creator>
		<pubDate>Fri, 25 Jul 2008 16:31:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419764</guid>
		<description></description>
		<content:encoded><![CDATA[<p>[...] nce benzer bir harekette bulunup MySpace ile arama anlamas yapm ancak bunu paraya evirmekte biraz zorlanmt.     [...]</p>
]]></content:encoded>
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		<title>By: Yankee</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419682</link>
		<dc:creator>Yankee</dc:creator>
		<pubDate>Fri, 25 Jul 2008 14:11:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419682</guid>
		<description>Good luck to MSFT in trying to get their money back. It&#039;s not THAT much money anyways but &lt;a href=&quot;http://www.internetevolution.com/author.asp?section_id=466&amp;doc_id=155826&amp;f_src=flffour&quot; rel=&quot;nofollow&quot;&gt;nobody knows how to monetize social media.&lt;/a&gt; In a recent Advertising 2.0, the panelists couldn&#039;t even agree on what people do online, and why the use it.</description>
		<content:encoded><![CDATA[<p>Good luck to MSFT in trying to get their money back. It&#8217;s not THAT much money anyways but <a href="http://www.internetevolution.com/author.asp?section_id=466&amp;doc_id=155826&amp;f_src=flffour" rel="nofollow">nobody knows how to monetize social media.</a> In a recent Advertising 2.0, the panelists couldn&#8217;t even agree on what people do online, and why the use it.</p>
]]></content:encoded>
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	<item>
		<title>By: Pavan K</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419653</link>
		<dc:creator>Pavan K</dc:creator>
		<pubDate>Fri, 25 Jul 2008 13:24:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419653</guid>
		<description>If $15bn was an upper bound, and that a proportion was for ads rather than the 1.67 % (?), then what IS the real valuation of FB?</description>
		<content:encoded><![CDATA[<p>If $15bn was an upper bound, and that a proportion was for ads rather than the 1.67 % (?), then what IS the real valuation of FB?</p>
]]></content:encoded>
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		<title>By: TechCrunch Japanese アーカイブ &#187; Microsoft、Facebookとの検索契約を決める。おまけにちょっとLive.comブランドも</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419566</link>
		<dc:creator>TechCrunch Japanese アーカイブ &#187; Microsoft、Facebookとの検索契約を決める。おまけにちょっとLive.comブランドも</dc:creator>
		<pubDate>Fri, 25 Jul 2008 09:33:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419566</guid>
		<description>[...] [原文へ] [...]</description>
		<content:encoded><![CDATA[<p>[...] [原文へ] [...]</p>
]]></content:encoded>
	</item>
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		<title>By: Facebook: Integration von Microsoft&#8217;s Live Search&#160;&#124;&#160;TechBanger.de</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419564</link>
		<dc:creator>Facebook: Integration von Microsoft&#8217;s Live Search&#160;&#124;&#160;TechBanger.de</dc:creator>
		<pubDate>Fri, 25 Jul 2008 09:22:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419564</guid>
		<description>[...] seien sich einig geworden: Gegen Ende des Jahres soll die Live Search vollständig in Facebook integriert [...]</description>
		<content:encoded><![CDATA[<p>[...] seien sich einig geworden: Gegen Ende des Jahres soll die Live Search vollständig in Facebook integriert [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: New Microsoft Like The Old Google, Apple Behaving Like Old Microsoft, Google Presently Losing Focus? &#124; ToMuse: wonderings of a Web consumer</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419537</link>
		<dc:creator>New Microsoft Like The Old Google, Apple Behaving Like Old Microsoft, Google Presently Losing Focus? &#124; ToMuse: wonderings of a Web consumer</dc:creator>
		<pubDate>Fri, 25 Jul 2008 08:48:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419537</guid>
		<description>[...] recently awarded search and advertising deal that Microsoft just landed with Facebook and the acquisition and implementation of JellyFish&#8217;s cashback program into Live Search have [...]</description>
		<content:encoded><![CDATA[<p>[...] recently awarded search and advertising deal that Microsoft just landed with Facebook and the acquisition and implementation of JellyFish&#8217;s cashback program into Live Search have [...]</p>
]]></content:encoded>
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		<title>By: Frank Church</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419446</link>
		<dc:creator>Frank Church</dc:creator>
		<pubDate>Fri, 25 Jul 2008 05:22:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419446</guid>
		<description>B tier? Mashable is more like b tier, you are more like Z tier.

Not to mention that beverage industry revenues are like 100x (probably more) than tech blog industry, ad-generated revenues.

I hope someone puts your talent to good use soon. Is it possible you think you are worth more than you are? Try lowering expectations, start small.</description>
		<content:encoded><![CDATA[<p>B tier? Mashable is more like b tier, you are more like Z tier.</p>
<p>Not to mention that beverage industry revenues are like 100x (probably more) than tech blog industry, ad-generated revenues.</p>
<p>I hope someone puts your talent to good use soon. Is it possible you think you are worth more than you are? Try lowering expectations, start small.</p>
]]></content:encoded>
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		<title>By: Rahul Kumar</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419445</link>
		<dc:creator>Rahul Kumar</dc:creator>
		<pubDate>Fri, 25 Jul 2008 05:21:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419445</guid>
		<description>this is cool for msft on top of powerset. I&#039;m excited for windows live wave 3 to be released and this search engine over time.</description>
		<content:encoded><![CDATA[<p>this is cool for msft on top of powerset. I&#8217;m excited for windows live wave 3 to be released and this search engine over time.</p>
]]></content:encoded>
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	<item>
		<title>By: Captain Sulu</title>
		<link>http://www.techcrunch.com/2008/07/24/microsoft-scores-facebook-search-deal-and-may-get-a-little-livecom-branding-to-boot/comment-page-1/#comment-2419344</link>
		<dc:creator>Captain Sulu</dc:creator>
		<pubDate>Fri, 25 Jul 2008 02:22:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=20447#comment-2419344</guid>
		<description>I used it exactly once.  Here.  Original material just for TechCrunch.</description>
		<content:encoded><![CDATA[<p>I used it exactly once.  Here.  Original material just for TechCrunch.</p>
]]></content:encoded>
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