On the iPhone, even the ads are cool. Mobile advertising network AdMob is launching a whole new set of customized ads for iPhone apps. As CEO Omar Hamoui explains in the video above, the ads are specifically designed for iPhone apps. Rather than the static text or image ads that make up most of its mobile ad inventory today, these take advantage of specific features of the iPhone.
For instance, an ad for a song can stream the audio or launch the page on iTunes where you can buy it. A movie ad can open up YouTube so you can watch the trailer. An ad for a retailer can find nearby stores on Google maps. Others call a number through the phone, or can take you to a specific Web page. And just like on Facebook,where many of the ads on apps are simply promotions for other apps, an ad for an iPhone app will launch the App Store. (See video below).
To get iPhone app developers to sign up for his new ads, Hamoui is giving away $1 million worth of advertising to the developers with the most compelling apps who apply here. Each developer who is selected will recieve $5,000 worth of free ads for their apps.
Admob already serves up 34 million mobile ads a month on the iPhone’s Safari browser. But that is a mere one percent of the total that AdMob serves across all phones. Hamoui, however, believes that the new type of ads he is launching today will quickly make up the majority of his inventory. Some of the advertisers he’s already lined up include Ford, Electronic Arts, Land Rover, Jaguar, “The Mummy,” Loopt, AccuWeather.com, and MovieTickets.com.
The future of mobile advertising depends on innovation. The iPhone, being what it is, offers marketeers with enough brains an effective way to target the users.Whether it is location-based advertising, OS-dependent advertising, bar-code advertising… the ideas keep on coming.
Awesome. The only thing wrong with mobile advertising was that it wasn’t free, which meant the ROI just wasn’t there. Now the developers will still have creative costs, but if they follow the trend of most ads I have seen on mobile, they should be able to seriously short the creatives and actually make some money. If AdMob can sustain the free model through to corporate and brand advertising, then I can see more customers doing this.
Where is that video taken? I’d like to play a round there…
Sounds like an awesome new set of ad units, though. Congrats to the AdMob team.
dont see anything innovative.. rather some common sense duh
What is the likelihood that people click on a mobile ad vs. an ad on a desktop/laptop based in internet experience? Are we seeing more people click on mobile ads? http://www.gothamtechminute.blogspot.com
Do you think people really want video (and sound) taking over their phone while they are running applications? Seems like a user experience killer to me. As an application developer, I would rather have a ad that compliments the experience, not compete for it.
Nicely done, it makes it worthwhile to watch or click the ads instead of the intrusive ones like the popups we get. Well done AdMob, I wish I knew how to implement the codes there, hope they make it easy for the less savvy web designers.
the guy fucks with my phone i will beat him
pretty
I wonder if we’ll need pop up blockers for our phones now too.. ughh.
It is very unfortunate that I could not sign up my website with AdMob because they are prejudiced like Google and do not accept websites that contain porn.
But then have no problem taking money from porn webmasters who want to advertise on their network (regarding Google ads at least).
Adding graphics and distractions in a website or app doesn’t sound like added value. Isn’t there a lesson in what MSN did and how Google won on the desktop? People like subtle text ads. That’s the user experience. First AdMob tries to be the Google of mobile, now they’re trying to be the MSN of mobile. Er, the AOL of mobile? Blech.
What’s very interesting about how to plan content OR advertising for the iPhone is how to balance the fact that it enables people to get the same version as they see on their desktop computers with the fact that a. it does other things like tilt and b. is mobile so people’s needs might be different.
It’s a proper challenge: ‘you’re seeing this on an iPhone - does that mean you want the normal version or a mobile/iPhone version’
Has anyone done testing with end users to see how this will impact their experience?
There will be 100s if not 1,000s of little aps for your phone. The winners will all have 5 things in commom:
1. The experience will be engaging
2. Relevant to the viewer
3. Should be non-intrusive (which is the hard part)
4. Really cool
5. And better not make you crash when you are driving your car!!!
I’ve had 4 days of using the new iPhone tools at AdMob, as both an advertiser and a publisher. It’s too early to give you picture of my experience as an advertiser, but my experience as a publisher has been aweful.
In a nutshell, the payouts to me as a developer are dire. I’ve received as little as 5 cents for a click on an shown on one of my iPhone webapps. This, in the knowledge that I’m having to pay a minimum of 62 cents to have my ad shown, makes me sick!
Someone will get rich, but it’ll not be a publisher. $1million giveaway to iPhone devs? That sounds impressive, but when you consider that’s my experience that a 62 cents per click ad campaign can see them paying out as little as 5 cents to a publisher, it’ll only cost AdMob $80,000 to deliver the £1million of advertising.
we have all kind of mobile phone in stock at affordable price and comes with the complete ful accessories.
so kindly get back to us saap