MySpace’s upcoming music joint venture with 3 of the 4 major labels, first announced in April, will launch in September (EMI is still a holdout, but from what we hear they may be ready to fold soon). Chris DeWolfe, CEO of MySpace, mentioned that date and gave other details about the joint venture in an interview today with Adam Lashinsky at the Fortune Brainstorm conference in Half Moon Bay, CA.
Afterward, he told TechCrunch Co-Editor Erick Schonfeld, who is attending the event, that MySpace Music will be a combination music store/subscription service, with unlimited playbacks of full tracks, but for free. The revenue model will be advertising and paid downloads. Advertisers are already lining up, with some eight-figure deals being negotiated.
This is the first time a launch date has publicly been revealed. MySpace is counting on the music store as a new growth business - and bringing in the major labels as equity partners helps ensure their long term buy-in. The seemingly successful Hulu business model which brought in News Corp and other content owners last year will set the example.
Music almost certainly plays a part of MySpace’s continued dominance of Facebook in the U.S. Market. Facebook continues to rely on iLike for music - MySpace, by contrast, has already had a deep music offering and hosts pages for 5 million artists. MySpace says that 65% of their users embed music on their MySpace pages, and over 5 billion songs are streamed on MySpace each month.
There are still a lot of details that need to be explained about the MySpace music venture, and we still eagerly await announcement about the CEO of the new venture.
Myspace into music means problems for iLike -
This is the main problem with app developers as they can always be killed by platforms.
Isn’t iLike a platform itself?
“The streaming will be advertising supported”
with all the fake plays services myspace allows to oporate how will they pay or is it rigged so the major labels only get the benifit, and the indie artist, that made Myspace gets screwed?
search google.. INCREASE MYSPACE PLAYS and you will see a ton of these like the ones below and there is a list in wired that list 40 or 50 of these services promoting them!!
getmyspaceplays.com
dj-express.com/
increasemyspacemp3plays.com/
mymp3plays.com/
increasemp3plays.com/
mp3songplays.com/
Beware of mymp3plays.com. They’ll rip you off for 50 bucks. Doesn’t work on Macs.
Myspace music could of had it all.. but its now a joke.. look at only some of the fake plays services that myspace knows about and has done nothing! and how will they pat when these plays are fake if that factors in to it? why have they not stopped them.. maybe they like the attention at the expense of loosing the credibility that myspace could of had with music..
getmyspaceplays.com
dj-express.com/
increasemyspacemp3plays.com/
mymp3plays.com/
increasemp3plays.com/
mp3songplays.com/
legaladder.com/
mysocialmarketing.com/blog/increase-myspace-profile-views-song-plays
gorillastats.com/
traffic4myband.com/
musicianfriendz.com/
maxplays.net/
getcheapplays.com/
addmybuddies.com
lazymusicians.com/
jenerik.com/
somanymp3s.com
moresongplays.com/
mylivepromoter.com/
increasesongplays.com/
myspacesongplays.com/
hitslift.com/
spaceviewers.com/
turboviewsandhits.com/
mygetmo.com/
myspaceplays.com/
famepath.com/?&category=2
twentyfourhustle.com/
myunlimitedplays.com/
appleseedradio.com/
straightdopebeatz.com/myspacepromo.htm
popgainer.com/
myspacebooster.info/
indiosglobalspotlight.com/
addplays.com/
promoplays.com/services/myspace-plays-increaser
mybandpromoterpro.com/
drasticpromo.com/mp3.html
miamiii.com/
turbofriendadder.com/
myspacefriendspro.com/features.php
bandgator.com/more/?page_id=15
myunlimitedplays.com/
diamondpromotionz.com/
mp3playsincreaser.com/
myspaceheat.com/
these get you a notice from myspace warning you but they dont delete you so myspace encourages it by default,:
Hello,
We have found that your account has been altering your song plays, this a violation of Section 8 of the terms of service .
Some examples of actions that are a violation of the terms are:
- Placing your Myspace player anywhere other than its originating account, including other -websites, bulletins, blogs, etc.
- Encouraging users to put your Myspace player on their accounts or in bulletins
- Creating spam accounts to promote your profile
If you continue to violate the Myspace terms of service you are subject to deletion, song count reset and/or the profile being banned from the top artist
you got this email.above sooner or later…. I dont know what they will do since the plays are inflated.. how will they pay if they dont control this?
Really bad….
getmyspaceplays.com
dj-express.com/
saying they are offering real plays.. lol you can get 20,000 plays in a day even if you were getting 0 the day before..lol and artist using these really believe this!.. lol
and they all claim it is not against Mysoace TOS.. . they just lie! but myspace is not doing anything so they dont care about any indie artist getting deleted…
Boldly into the breach.
The biggest hurdle for myspace is going to be unsold inventory, which they already have too much of. OTOH having the music be legal more often will remove one of the objections of major advertisers. Will it be enough? Time to find out.
Myspace has been promising a September launch to advertisers for around a month now - they are already selling ad packages to launch in Q4 around it!
Myspace with all their dominance in terms of actual artists on the site, should be a strong player in this market. However, it depends how the service and store is done. If it is kinda a stand alone store, but then you can add widgets to your myspace page, then that might work. But wont be too different to what Snocap tried to do.
If there is an online store which is cheap, I think they can compete with Amazon MP3, but nothing more. Plus, they dont want to allow indie artists or unsigned artists into the site, they should sign with aggregator like us at http://www.routenote.com.
The indie artist is left out, Myspace got in Bed with the majors so they can get the content. The Indie artist needs to do things themselves and sell and promote there music independently with all the opportunities out there. And this is not only for artist but also for producers and beatmakers. Producers are selling there beats on sites like http://www.beatslocker.com and any artist can now get beats for a reasnable price, that before they could not as the Major labels owned them.
Myspace had a great thing going but they sold out long ago, letting plays get inflated, kissing up to the majors and throwing the indie artist to the side, even though Indies made myspace…
As a fan of free streaming music, I have to say I love myspace music. I’m no MySpace Music expert but imagine the inflated playcount issue, while needing to be solved, isn’t negatively impacting myspace music’s business, nor will it have any bearing once the new content is streamed. I’m confident they’re smart enough to log/report their royalty obligations very carefully - they’d go belly up over night, if they didn’t. The user-facing playcounts that exist on the players are simply a toy to feed artist egos and give users a sense of what their favorite bands are up to, relative to others on the site. Hurry up and launch, already, I want to listen to more free music!
It would be nice if Indie hip hop and rap artist, and R&B artist can get a REAL chance that allows them to get noticed. Indie is the way to go. This could be another step for the indie and the end of major labels. ITunes def helped as you can distribute like the majors. Already the production side is available. I get tracks and beats from :
http://www.beatslocker.com
and they are totally hit major sound and great quality hip hop and rap beats. That was never available before….So that side is covered where as before only the major labels had access to these producers.. I already have airplay and Uni has contacted me! But in the end it would be nice to stay indie and keep the cash…all that remains to conquer is promo and marketing.. distribution is even covered …. when that happens majors are truly over!
I saw this blog and sent getmyspaceplays.com an email asking how they do the promotion and thought i’d share their reply… “Hello, thanks for asking! Unfortunately, we were made aware of all the sites selling scripts, bots and artificial play generators online. Our service gets confused with them all the time as we purchased the GetMyspacePlays.com domain name and about 20 others related to online music promotion this year and are now learning that some of the domains were used by other companies in the past. Our service is not based on scripts, bots or spam of any nature. We use tools within social network sites like bulletins, etc to post links and reviews of artists’ music across Myspace, Facebook, Imeem, Reverbnation, and about 6 other social network sites. We also use several targeted email newsletter channels where fans can opt-in and we send them regular updates on top artists to check out. Traditional marketing techniques. We have a promotion base of over 3.5 Million friends in our network - not including bands. Our system is not really revolutionary and quite similar to google adwords where an artist can purchase a designated amount of traffic once they reach their goals, our system stops. This doesn’t mean an artist won’t continue to get traffic from those links published which is why we set our promotion packages at a minimum - let’s say 1,000+ Music plays - we’ll guarantee 1,000 links go out - but we expect that the artist will get more than 1,000 unique visitors as links persist. It’s really that simple, but the hard work was building up this network and that’s where we feel the value is. An artist could spend a few years and take the time create accounts on all these social sites and build up their friends, but we recognized a demand from artists who actively tour, record and stay busy and had no time to do it. We are a professional service and have helped over 8500 artists with their promotion goals using the latest internet marketing techniques. Also check out http://www.ProjectBreakout.com another exciting new project we have. If you have any other questions, just let us know. Rick - GoBig!”