Comments on: Mobile Search Trends Show Economic Decline And Rise In Pizza

By: Music Blog - Moshable.com » Blog Archive » concert

Music Blog - Moshable.com » Blog Archive » concert — Sat, 02 Aug 2008 09:27:58 +0000

[...] Comment on Mobile Search Trends Show Economic Decline And Rise In … [...]

By: Mobile directory startup V-Enable raising $2.2M » VentureBeat

Mobile directory startup V-Enable raising $2.2M » VentureBeat — Sat, 02 Aug 2008 01:31:18 +0000

[...] serves, but it has released some interesting data about its most popular searches — recently, pizza-related calls appear to be on the rise. A company spokesperson confirmed the funding, but didn’t offer any [...]

By: NGT News: Choose Your Own Video Adventure, Sound Bite Exhibitionism, Where’s the Pizza?

Tue, 29 Jul 2008 20:56:32 +0000

[...] vaction… cosmetic surgery!Generation Text: Emailing on the Go Sends Some Users Into Harm’s WayMobile Search Trends Show Economic Decline And Rise In PizzaWhy the media is on the move – Digital Life12 Seconds To Say ‘Good Morning’Using Mobile to [...]

By: Weekend Money Story Reading - SavingAdvice.com Blog

Weekend Money Story Reading - SavingAdvice.com Blog — Sat, 26 Jul 2008 10:50:36 +0000

[...] 411 Calls Reveal How People Are Saving Money [...]

By: PaulFromJingle

PaulFromJingle — Fri, 25 Jul 2008 18:14:21 +0000

An interesting effect we’ve noticed at 1-800-FREE411 is that our Driving Directions feature has gotten pretty popular pretty quickly. Is that due to high gas prices and people choosing to get turn-by-turn directions rather than trying to hunt for a location? Maybe. If it gets them off the road faster, then it saves a bit of gas money. Or maybe it’s just a coincidence that the feature has grown at the same time gas prices have risen.

Paul

By: 411 Calls Reveal How People Are Saving Money - Personal Finance Forums

411 Calls Reveal How People Are Saving Money - Personal Finance Forums — Fri, 25 Jul 2008 03:02:40 +0000

[...] 411 Calls Reveal How People Are Saving Money Interesting anaylsis of 411 calls and how they have changed Restaurants like Olive Garden and Red Lobster used to be in the top 10 on the restaurant list the restaurant list, but they have recently disappeared. The current list looks like this: 1. Pizza Hut 2. McDonald’s 3. Domino’s Pizza 4. Starbucks 5. Papa John’s Pizza 6. Little Caesars Pizza 7. Taco Bell 8. Burger King 9. Wendy’s 10. Denny’s Sit-down restaurants like Olive Garden, Applebee�s and Red Lobster, have dropped off the list, while recession-proof comfort food like Pizza Hut and Domino�s shoot to the top of the list. 380% more searches for Pizza Hut have been conducted during the period, and searches for Domino�s Pizza have increased 980%. High gas prices are keeping people at home ordering in, and they are opting for cheaper alternatives. Financial analysts have explored this area extensively, and have deemed several of these restaurant chains �recession-proof stocks.� Mobile Search Trends Show Economic Decline And Rise In Pizza [...]

By: Aaron H.

Aaron H. — Thu, 24 Jul 2008 16:57:58 +0000

I would venture that this is primarily a reflection not of the population as a whole going more “down market,” but rather those who were searching for declining items are getting the information another way – like the intertubes.

Different demographics have access to different tools and to make broad assumptions on the data collected from the users of just one tool is quite foolish. It’s nearly a direct reflection of the 1936 Literary Digest presidential poll predicting a landslide defeat for Roosevelt. http://historym...gmu.edu/d/5168/

By: pligg.com

pligg.com — Thu, 24 Jul 2008 16:54:01 +0000

Mobile Search Trends Show Economic Decline And Rise In Pizza…

More information about V-Enable study. Sample of 20,000 searches….

By: Jean-Sebastian

Jean-Sebastian — Thu, 24 Jul 2008 14:49:59 +0000

How has the marketing affected this? According to this article, it's only a matter of time and technology before mobile advertising campaigns try to take a hold of consumer attention.

By: Using Technology to monitor the state of the economy | Elevate Nation

Using Technology to monitor the state of the economy | Elevate Nation — Thu, 24 Jul 2008 14:24:01 +0000

[...] same type of research can be doned with mobile phone or web searches. Tech Crunch reported today that V-Enable, a voice-enabled mobile 411 system, sampled 20,000 searches in major [...]

By: Marissa Sugarhill

Marissa Sugarhill — Thu, 24 Jul 2008 14:23:46 +0000

More overweight Americans — how long will the Earth support all that weight?

By: links for 2008-07-24 | Yostivanich.com

links for 2008-07-24 | Yostivanich.com — Thu, 24 Jul 2008 07:33:18 +0000

[...] Mobile Search Trends Show Economic Decline And Rise In Pizza Makes sense as economy slows down people are less inclined to spend lots of money on eating out. (tags: usa economy economics business dining) [...]

By: TechCrunch Japanese アーカイブ » モバイル検索のトレンドは「景気浮沈、ピザ浮上」

TechCrunch Japanese アーカイブ » モバイル検索のトレンドは「景気浮沈、ピザ浮上」 — Wed, 23 Jul 2008 19:34:52 +0000

[...] [原文へ] [...]

By: Anuj Mathur

Anuj Mathur — Wed, 23 Jul 2008 19:21:48 +0000

Apologies – Calley =)

By: Anuj Mathur

Anuj Mathur — Wed, 23 Jul 2008 19:20:35 +0000

Callie – I’d be interested to see the report you discuss in further detail…

By: JonH

JonH — Wed, 23 Jul 2008 18:19:37 +0000

This data is also skewed by the ability to order pizza online which is making visiting a pizza site all the more likely. There is a small leap in taking data that says people are searching for websites and directly correlating that to popularity.

I also think domino’s pizza will have an artificial bump in searches based off my Dan Quayle-esque tendency to throw an ‘e’ on the end…

By: Joel

Joel — Wed, 23 Jul 2008 18:13:12 +0000

mmm…pizza

By: Brig

Brig — Wed, 23 Jul 2008 18:11:46 +0000

sounds logical to me — people aren’t always rational, so even though it probably costs LESS to go pick up a pizza at the supermarket & bake it at home, what people are looking for is comfort – not necessarily a low-price alternative. And nothing says comfort like a huge slice of cheezy pizza…ya gotta love that stuff!

That’s just me, I know — but I love pizza (and I promise I’m not too tubby either).

Just like during the Depression, analysts forecasted that people would reduce spending on superfluous entertainment like going to movies — but the reverse happened. Movie attendance skyrocketed, presumably because people are looking for an escape and don’t think that 2 bucks here or 4 bucks there is being totally irresponsible.

By: Paul

Paul — Wed, 23 Jul 2008 17:44:38 +0000

…but with super-fit dialling fingers.

By: Peter

Peter — Wed, 23 Jul 2008 17:21:26 +0000

Agreed with Michael – the increase in people requesting info for fast food and/or pizza places does not indicate anything other than the fact that people are trying to find them because they don’t remember the number or know where the nearest location is.

I’d also be curious if they correlated this with internet searches as well. Now that we have mobile internet and free 411 services, why would they concentrate purely on regular 411 services? I rarely ever use 411 and will use a free one when given a chance just because the cost for the paid services are a little over the top.

By: David Speiser

David Speiser — Wed, 23 Jul 2008 16:16:00 +0000

I think the stats are interesting. I’m not convinced that the data are truly meaningful (it’s not a huge sample size) and the carriers listed are not the most popular or widely used – in fact, they seem to be the more budget-conscious carriers, which could skew the data in terms of user demographics. It’s interesting to see though, and an interesting post.

By: Michael

Michael — Wed, 23 Jul 2008 16:02:07 +0000

I believe that the conclusion “people are eating more pizza” is definitely flawed in the context of the data presented. People typically call pizza places to order delivery, whereas they go to an already known Olive Garden or Taco Bell location. Therefore it is much more likely for someone to do a 411 search for the phone # of their local pizza hut than for the taco bell around the corner. Also, Macy’s dropping down on the list is not a good indicator of people not shopping there or any department store. Why would you do multiple 411 searches on an established location in your town/city that you already know is there? Why would you use this vs GOOG 411?

By: Graham Langdon

Graham Langdon — Wed, 23 Jul 2008 15:59:00 +0000

this is depressing.
technology paints the grim picture of a nation’s people, once wealthy and at the top of the world, being pushed down into poverty.

how are people supposed to afford better food than mcdonalds when we offshore all our jobs and have no natural resources to speak of, other than a couple bright kids here and there who change the world with an internet startup.

this is gonna get worse before it gets better.

By: Mobile Boffin

Mobile Boffin — Wed, 23 Jul 2008 15:58:05 +0000

No one is going to Applebees as result of a recession??? Head for the hills! Sounds like a full blown depression to me!

I love how everyone is so quick to attribute any change to recession. Every company with a bad earnings report will immediately identify the recession as being the primary cause of poor performance. It’s the ultimate scapegoat and too much of it exacerbates the situation.

BTW, mobile is effected by its own form of SEO. It is still nascent and proprietary enough in many instances that it more likely than not skews results equally or more than its Internet counterparts.

By: Jeff

Jeff — Wed, 23 Jul 2008 15:49:59 +0000

How does this company make money… advertising, premium chargers, etc…. or do they not make money yet?

Jeff
http://www.read...ex.php?RTA=web2