Comments on: Sugar Inc Breaks Up With NBC, Brings Ad Sales In House

By: Profitable: Sugar Inc raises $16M, buys Shopflick and those NBC shares, expands to LA » VentureBeat

Tue, 02 Jun 2009 01:37:56 +0000

[...] sales team in-house. The company was making $15 million in revenue last year, according to TechCrunch, and today has 97 employees. It raised the new money in order to do acquisitions, and Sugar tells [...]

By: Sugar Inc. Raises $16 million, Will Inject Brand Into TV, Movies

Sugar Inc. Raises $16 million, Will Inject Brand Into TV, Movies — Mon, 01 Jun 2009 22:31:41 +0000

[...] They are using at least some of the proceeds, they say, to buy out NBC, which invested $10 million in the company in June 2007. The NBC investment came with an advertising sales deal that the companies dissolved last year. [...]

By: Advertising News Catch-Up: 8/28/08 « Chris Thilk

Advertising News Catch-Up: 8/28/08 « Chris Thilk — Fri, 17 Apr 2009 16:50:01 +0000

[...] Inc is backing out of its deal with NBC Universal that has the larger company handling ad sales for the smaller. The [...]

By: Sarah Kraaz

Sun, 11 Jan 2009 02:19:00 +0000

Hey can anyone tell me if Glam Media and Sugar link through to the same womens clothing websites???
thank you,
Sarah

By: Sugar Inc Skips Ad Network For Now, Launches Blog Platform Instead

Sugar Inc Skips Ad Network For Now, Launches Blog Platform Instead — Sat, 20 Sep 2008 00:05:37 +0000

[...] had previously speculated that Sugar was gearing up to take on rival Glam Media with its own ad network, but CEO Brian Sugar says that while Sugar had [...]

By: Advertising News Catch-Up: 8/28/08 « This Marketing Life

Advertising News Catch-Up: 8/28/08 « This Marketing Life — Thu, 28 Aug 2008 17:08:22 +0000

[...] Inc is backing out of its deal with NBC Universal that has the larger company handling ad sales for the smaller. The [...]

By: Sugar Inc. Entry-Level Jobs | One Day, One Job

Sugar Inc. Entry-Level Jobs | One Day, One Job — Thu, 31 Jul 2008 12:15:07 +0000

[...] passionate women ages 18-44,” but not many are part of a network that is said to be bringing in $15 million in revenue this year and doing so well selling ads that they can cancel a sales deal with NBC. Revenue growth often [...]

By: Debbie

Debbie — Thu, 24 Jul 2008 00:26:38 +0000

The revenue #’s are complete horse-shit…trust me.

By: Eric

Eric — Wed, 23 Jul 2008 09:31:37 +0000

Nowadays more and more people want to date online,so do I.I joined a famous dating site for tall singles,”””” Tallchat.com “”””.There are still some models and professional athletes on it.
http://www.tallchat.com

By: Nicki B.

Nicki B. — Wed, 23 Jul 2008 07:48:00 +0000

As a young woman, I find Sugar much more appealing than the other women-oriented sites. It’s easy-to-read, in a fun style, and in general makes the younger generation (currently in their 20s and early 30s) actually want to sit and read through the site. I only go to iVillage if I’m looking for something very specific, and I usually bounce off very quickly – even this is a rare occurrence. The Sugars I actually read through, regardless of if I need to or not.

They have a viable base to look for new and better advertising, and hopefully, for the sake of reader and website, they’ll find it.

By: ThatAdGuy

ThatAdGuy — Wed, 23 Jul 2008 00:45:35 +0000

We have no idea what the structure was of these two companies, however was NBC buying inventory from Sugar and then re-selling it? If that was the case then this partnership may have suffered the fate of a bad ad market… there may be too much BlogHer/ iVillage/ Bravo/ Oxygen/ * inventory on hand targeting women for them to sell?

By: Darrin

Darrin — Wed, 23 Jul 2008 00:07:02 +0000

Yes, I agree with William. Something doesn’t make sense.

Also, does it really make sense to bring the Ad Sales in house? Wasn’t NBC doing all the work for them on their behalf? What would be the cost of the team? Isn’t extra employees a rule of thumb like 6 – 8%?

I’d like to see the numbers on what Sugar Inc. brought in on Sales vs. when NBC brought in the sales for them. Just seems like a lot of extra work & extra costs when they can possibly be focusing efforts elsewhere.

By: William

William — Wed, 23 Jul 2008 00:00:32 +0000

Mike? Anyone?

Care to explain how their advertising number stack up, based on the info in the article, their RPM from advertising is around $30, surely that is too high?

15 mill / 12 months = 1.25 mill per month

2/3rds ad = $825,000 per month ad revenue

825,000/24,000 PM = $34.38 RPM from ads

Factoring in fill rates, that seems crazy am I getting my numbers wrong here?

By: TechCrunch Japanese アーカイブ » Sugar IncがNBCと決別、広告販売を自社扱いに

TechCrunch Japanese アーカイブ » Sugar IncがNBCと決別、広告販売を自社扱いに — Tue, 22 Jul 2008 23:48:49 +0000

[...] [原文へ] [...]

By: Jerry Yang

Jerry Yang — Tue, 22 Jul 2008 23:35:48 +0000

I like Brian, but are they looking for a CEO…I might be available next month

By: Peter Troast

Peter Troast — Tue, 22 Jul 2008 22:36:42 +0000

I hope this means they’ll start returning calls of PEOPLE WHO WANT TO BUY ADS.

By: Tyler Wright

Tyler Wright — Tue, 22 Jul 2008 22:23:59 +0000

These guys are adding Sugar sites like a mofo. Stay tuned for CupSugar, YogurtSugar, NoseHairSugar, and DustBunnySugar….

By: jackmayhofferr

jackmayhofferr — Tue, 22 Jul 2008 22:17:52 +0000

KaBooom!