Comments on: Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs. http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/ Startup and Technology News Thu, 26 Nov 2009 13:19:56 -0800 hourly 1 By: Facebook Tests Commentable Video Advertisements http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-3022621 Facebook Tests Commentable Video Advertisements Tue, 06 Oct 2009 21:09:41 +0000 http://www.techcrunch.com/?p=20314#comment-3022621 [...] a successful advertising system that fits within its social environment.  Typically, banner ads on Facebook are known to get low CTRs where they compete with other items on the page and are seen as obtrusive by users who’s [...] [...] a successful advertising system that fits within its social environment.  Typically, banner ads on Facebook are known to get low CTRs where they compete with other items on the page and are seen as obtrusive by users who’s [...]

]]> By: Advertising And User-Targeting Network Lookery Heads To The Deadpool | Techdare http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2940149 Advertising And User-Targeting Network Lookery Heads To The Deadpool | Techdare Sat, 22 Aug 2009 03:13:32 +0000 http://www.techcrunch.com/?p=20314#comment-2940149 [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...] [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...]

]]> By: Advertising And User-Targeting Network Lookery Heads To The Deadpool | Spin Valley Post http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2939983 Advertising And User-Targeting Network Lookery Heads To The Deadpool | Spin Valley Post Sat, 22 Aug 2009 01:31:01 +0000 http://www.techcrunch.com/?p=20314#comment-2939983 [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...] [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...]

]]> By: Advertising And User-Targeting Network Lookery Heads To The Deadpool | Stoth http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2939981 Advertising And User-Targeting Network Lookery Heads To The Deadpool | Stoth Sat, 22 Aug 2009 01:30:29 +0000 http://www.techcrunch.com/?p=20314#comment-2939981 [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...] [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...]

]]> By: Advertising And User-Targeting Network Lookery Heads To The Deadpool | Newsfed - Aggregate local and tech stories with related videos and tweets! http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2939927 Advertising And User-Targeting Network Lookery Heads To The Deadpool | Newsfed - Aggregate local and tech stories with related videos and tweets! Sat, 22 Aug 2009 01:01:06 +0000 http://www.techcrunch.com/?p=20314#comment-2939927 [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...] [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...]

]]> By: Advertising And User-Targeting Network Lookery Heads To The Deadpool | Posts MarketPlace http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2939922 Advertising And User-Targeting Network Lookery Heads To The Deadpool | Posts MarketPlace Sat, 22 Aug 2009 01:00:19 +0000 http://www.techcrunch.com/?p=20314#comment-2939922 [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...] [...] But things clearly weren’t working out — by July, Lookery was downgrading its guarantee offering 7.5 cents per ad impression, cutting its rates nearly in [...]

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]]> By: Facebook Connect + Facebook Ads = A Social Ad Network | Blog YODspica Ltd http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2643198 Facebook Connect + Facebook Ads = A Social Ad Network | Blog YODspica Ltd Wed, 04 Mar 2009 11:00:07 +0000 http://www.techcrunch.com/?p=20314#comment-2643198 [...] compete directly against Google, Yahoo, and all the other established ad networks. Given the known under-performance of ads on Facebook’s own site and social networks in general, that is probably a prudent [...] [...] compete directly against Google, Yahoo, and all the other established ad networks. Given the known under-performance of ads on Facebook’s own site and social networks in general, that is probably a prudent [...]

]]> By: Adknowledge On Acquisition Spree, Buys Lookery’s Advertising Business http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2526825 Adknowledge On Acquisition Spree, Buys Lookery’s Advertising Business Fri, 07 Nov 2008 11:47:27 +0000 http://www.techcrunch.com/?p=20314#comment-2526825 [...] we’ve written about Lookery, was that they were lowering guarantees for application developers to 7.5 cents per thousand ad impressions (CPMs). At the beginning of [...] [...] we’ve written about Lookery, was that they were lowering guarantees for application developers to 7.5 cents per thousand ad impressions (CPMs). At the beginning of [...]

]]> By: Facebook ads are giving me a complex « Mel Gallant http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2515881 Facebook ads are giving me a complex « Mel Gallant Tue, 28 Oct 2008 18:48:13 +0000 http://www.techcrunch.com/?p=20314#comment-2515881 [...] while TechCrunch recently asked if Facebook ads are going to zero, eMarketer is predicting growth in overall online ad spend from $24.5 billion in 2008 to $28.5 [...] [...] while TechCrunch recently asked if Facebook ads are going to zero, eMarketer is predicting growth in overall online ad spend from $24.5 billion in 2008 to $28.5 [...]

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]]> By: robin strasser http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2461094 robin strasser Sun, 07 Sep 2008 05:21:22 +0000 http://www.techcrunch.com/?p=20314#comment-2461094 mzgrftp mzgrftp

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]]> By: Can You Guess Which Facebook App Is Making A Million Dollars A Month? I Can. http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2445529 Can You Guess Which Facebook App Is Making A Million Dollars A Month? I Can. Mon, 25 Aug 2008 08:05:21 +0000 http://www.techcrunch.com/?p=20314#comment-2445529 [...] difficult place to make money. Despite the popularity of the social network, most ads go for pennies per thousand impressions (CPMs). Even Social Media, a Facebook ad network that is able to get effective CPMs of about 50 [...] [...] difficult place to make money. Despite the popularity of the social network, most ads go for pennies per thousand impressions (CPMs). Even Social Media, a Facebook ad network that is able to get effective CPMs of about 50 [...]

]]> By: Memo from Redfin Usability Studies: Software Works, Ads Don’t | Redfin Corporate Blog http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2444637 Memo from Redfin Usability Studies: Software Works, Ads Don’t | Redfin Corporate Blog Sat, 23 Aug 2008 19:45:54 +0000 http://www.techcrunch.com/?p=20314#comment-2444637 [...] video ads pack an emotional punch that can create tearful, fierce brand loyalties. It’s just banner ads that don’t work, at least not very well, because — branding value aside — they actually want you to do [...] [...] video ads pack an emotional punch that can create tearful, fierce brand loyalties. It’s just banner ads that don’t work, at least not very well, because — branding value aside — they actually want you to do [...]

]]> By: fmatos http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2434902 fmatos Tue, 12 Aug 2008 18:13:11 +0000 http://www.techcrunch.com/?p=20314#comment-2434902 Hunn... it seems that linkedin is doing much better than these guys: http://download.linkedin.com/corporate/advertising/pdf/pdf_ratecard.pdf Hunn… it seems that linkedin is doing much better than these guys:
http://download...df_ratecard.pdf

]]> By: World IT News › Facebook’s Redundant Ad Rating System http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2433719 World IT News › Facebook’s Redundant Ad Rating System Mon, 11 Aug 2008 17:17:50 +0000 http://www.techcrunch.com/?p=20314#comment-2433719 [...] ads on social networks in general perform so poorly that perhaps Facebook is hoping to get some feedback from the 90-percent-plus of members who never [...] [...] ads on social networks in general perform so poorly that perhaps Facebook is hoping to get some feedback from the 90-percent-plus of members who never [...]

]]> By: Facebook + Advertising = No online advertising, but community engagement - Fast.Fwd.Innov@tion http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2433696 Facebook + Advertising = No online advertising, but community engagement - Fast.Fwd.Innov@tion Mon, 11 Aug 2008 17:03:38 +0000 http://www.techcrunch.com/?p=20314#comment-2433696 [...] 7.5-cent CPM (thousand ad impression) for an ad campaign on Facebook with Lookery. Great news it’s cheap. But not very efficient. If we get for granted what says Eric Schonfeld from Techcrunch, 90%+ users don’t click on any particular ads. Moreover, Facebook recently added a thumbs-up/ thumbs-down application below each ad to get some more feedbacks on the reason nobody’s clicking. Do you Facebook guys really don’t know why? Hey, you’ve just created a crazy engaging social networks. That’s for that sole reason we manage to help people not care about ads. And that’s the reason you should definitly focus on creating an advertising platform to help companies engage with their consumers, with a fee based on subscribers. Or companies should take time to develop it by themselves. It’s not that complicated. [...] [...] 7.5-cent CPM (thousand ad impression) for an ad campaign on Facebook with Lookery. Great news it’s cheap. But not very efficient. If we get for granted what says Eric Schonfeld from Techcrunch, 90%+ users don’t click on any particular ads. Moreover, Facebook recently added a thumbs-up/ thumbs-down application below each ad to get some more feedbacks on the reason nobody’s clicking. Do you Facebook guys really don’t know why? Hey, you’ve just created a crazy engaging social networks. That’s for that sole reason we manage to help people not care about ads. And that’s the reason you should definitly focus on creating an advertising platform to help companies engage with their consumers, with a fee based on subscribers. Or companies should take time to develop it by themselves. It’s not that complicated. [...]

]]> By: Facebook’s Redundant Ad Rating System http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2433127 Facebook’s Redundant Ad Rating System Sun, 10 Aug 2008 16:07:32 +0000 http://www.techcrunch.com/?p=20314#comment-2433127 [...] ads on social networks in general perform so poorly that perhaps Facebook is hoping to get some feedback from the 90-percent-plus of members who never [...] [...] ads on social networks in general perform so poorly that perhaps Facebook is hoping to get some feedback from the 90-percent-plus of members who never [...]

]]> By: Targeting Data Collection Growing up Fast | Lookery Blog http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2423522 Targeting Data Collection Growing up Fast | Lookery Blog Tue, 29 Jul 2008 19:23:22 +0000 http://www.techcrunch.com/?p=20314#comment-2423522 [...] TechCrunch pointed out last week, Lookery is “bootstrap[ping] a data services business” on top of our ad network. It [...] [...] TechCrunch pointed out last week, Lookery is “bootstrap[ping] a data services business” on top of our ad network. It [...]

]]> By: Got Team? Get Organized! » Blog Archive » Beyond CPM http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2422359 Got Team? Get Organized! » Blog Archive » Beyond CPM Mon, 28 Jul 2008 19:41:47 +0000 http://www.techcrunch.com/?p=20314#comment-2422359 [...] sold on “impressions”, they’re performance aren’t impressive. In a recent Techcrunch post Erick Schonfeld describes an ad-network that serves Facebook applications selling ads for a CPM of [...] [...] sold on “impressions”, they’re performance aren’t impressive. In a recent Techcrunch post Erick Schonfeld describes an ad-network that serves Facebook applications selling ads for a CPM of [...]

]]> By: Barriers a little to low to run for public office? - Dave Naffziger’s Blog http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2420215 Barriers a little to low to run for public office? - Dave Naffziger’s Blog Sat, 26 Jul 2008 05:37:40 +0000 http://www.techcrunch.com/?p=20314#comment-2420215 [...] to everyone of the 4.3 Million registered voters. For those calculating, that $0.37 CPM is still 5x as expensive as advertising on Facebook, but that is nothing in comparison to newspaper [...] [...] to everyone of the 4.3 Million registered voters. For those calculating, that $0.37 CPM is still 5x as expensive as advertising on Facebook, but that is nothing in comparison to newspaper [...]

]]> By: Laughing at Facebook: Misterchou is Jason Chou http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-2/#comment-2419796 Laughing at Facebook: Misterchou is Jason Chou Fri, 25 Jul 2008 17:28:38 +0000 http://www.techcrunch.com/?p=20314#comment-2419796 [...] ads are generating a laughable 7.5-cent CPM. The recent Facebook Developer Conference avoided discussing the impact that this has on both [...] [...] ads are generating a laughable 7.5-cent CPM. The recent Facebook Developer Conference avoided discussing the impact that this has on both [...]

]]> By: Speculation On a Second Internet Economy Collapse | neumeier.org http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-1/#comment-2419590 Speculation On a Second Internet Economy Collapse | neumeier.org Fri, 25 Jul 2008 09:56:42 +0000 http://www.techcrunch.com/?p=20314#comment-2419590 [...] Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs.Let's see, what else is comming our way... [...] [...] Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs.Let’s see, what else is comming our way… [...]

]]> By: SEO Company Pune http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/comment-page-1/#comment-2419502 SEO Company Pune Fri, 25 Jul 2008 07:16:59 +0000 http://www.techcrunch.com/?p=20314#comment-2419502 I happen to believe otherwise. Promoting your website, business or service on a social site like facebook is lucrative...if you put up relevant ads aimed at relevant age groups. I happen to believe otherwise. Promoting your website, business or service on a social site like facebook is lucrative…if you put up relevant ads aimed at relevant age groups.

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