Comments on: Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs. http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/ Startup and Technology News Thu, 04 Dec 2008 18:29:24 +0000 http://wordpress.org/?v=2.6.5 By: Adknowledge On Acquisition Spree, Buys Lookery’s Advertising Business http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2526825 Adknowledge On Acquisition Spree, Buys Lookery’s Advertising Business Fri, 07 Nov 2008 11:47:27 +0000 http://www.techcrunch.com/?p=20314#comment-2526825 [...] we’ve written about Lookery, was that they were lowering guarantees for application developers to 7.5 cents per thousand ad impressions (CPMs). At the beginning of [...] [...] we’ve written about Lookery, was that they were lowering guarantees for application developers to 7.5 cents per thousand ad impressions (CPMs). At the beginning of [...]

]]> By: Facebook ads are giving me a complex « Mel Gallant http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2515881 Facebook ads are giving me a complex « Mel Gallant Tue, 28 Oct 2008 18:48:13 +0000 http://www.techcrunch.com/?p=20314#comment-2515881 [...] while TechCrunch recently asked if Facebook ads are going to zero, eMarketer is predicting growth in overall online ad spend from $24.5 billion in 2008 to $28.5 [...] [...] while TechCrunch recently asked if Facebook ads are going to zero, eMarketer is predicting growth in overall online ad spend from $24.5 billion in 2008 to $28.5 [...]

]]> By: material for toy race car http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2461120 material for toy race car Sun, 07 Sep 2008 06:35:06 +0000 http://www.techcrunch.com/?p=20314#comment-2461120 kuygfpe olcey gvrpmdk qtfcbr kuygfpe olcey gvrpmdk qtfcbr

]]> By: robin strasser http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2461094 robin strasser Sun, 07 Sep 2008 05:21:22 +0000 http://www.techcrunch.com/?p=20314#comment-2461094 mzgrftp mzgrftp

]]> By: xemnwi svegx http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2455003 xemnwi svegx Wed, 03 Sep 2008 03:26:55 +0000 http://www.techcrunch.com/?p=20314#comment-2455003 escl pnvt wduvs sqncoduz bzour dqfbm kjyzcw escl pnvt wduvs sqncoduz bzour dqfbm kjyzcw

]]> By: Can You Guess Which Facebook App Is Making A Million Dollars A Month? I Can. http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2445529 Can You Guess Which Facebook App Is Making A Million Dollars A Month? I Can. Mon, 25 Aug 2008 08:05:21 +0000 http://www.techcrunch.com/?p=20314#comment-2445529 [...] difficult place to make money. Despite the popularity of the social network, most ads go for pennies per thousand impressions (CPMs). Even Social Media, a Facebook ad network that is able to get effective CPMs of about 50 [...] [...] difficult place to make money. Despite the popularity of the social network, most ads go for pennies per thousand impressions (CPMs). Even Social Media, a Facebook ad network that is able to get effective CPMs of about 50 [...]

]]> By: Memo from Redfin Usability Studies: Software Works, Ads Don’t | Redfin Corporate Blog http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2444637 Memo from Redfin Usability Studies: Software Works, Ads Don’t | Redfin Corporate Blog Sat, 23 Aug 2008 19:45:54 +0000 http://www.techcrunch.com/?p=20314#comment-2444637 [...] video ads pack an emotional punch that can create tearful, fierce brand loyalties. It’s just banner ads that don’t work, at least not very well, because — branding value aside — they actually want you to do [...] [...] video ads pack an emotional punch that can create tearful, fierce brand loyalties. It’s just banner ads that don’t work, at least not very well, because — branding value aside — they actually want you to do [...]

]]> By: fmatos http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2434902 fmatos Tue, 12 Aug 2008 18:13:11 +0000 http://www.techcrunch.com/?p=20314#comment-2434902 Hunn... it seems that linkedin is doing much better than these guys: http://download.linkedin.com/corporate/advertising/pdf/pdf_ratecard.pdf Hunn… it seems that linkedin is doing much better than these guys:
http://download.linkedin.com/c.....tecard.pdf

]]> By: World IT News › Facebook’s Redundant Ad Rating System http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2433719 World IT News › Facebook’s Redundant Ad Rating System Mon, 11 Aug 2008 17:17:50 +0000 http://www.techcrunch.com/?p=20314#comment-2433719 [...] ads on social networks in general perform so poorly that perhaps Facebook is hoping to get some feedback from the 90-percent-plus of members who never [...] [...] ads on social networks in general perform so poorly that perhaps Facebook is hoping to get some feedback from the 90-percent-plus of members who never [...]

]]> By: Facebook + Advertising = No online advertising, but community engagement - Fast.Fwd.Innov@tion http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2433696 Facebook + Advertising = No online advertising, but community engagement - Fast.Fwd.Innov@tion Mon, 11 Aug 2008 17:03:38 +0000 http://www.techcrunch.com/?p=20314#comment-2433696 [...] 7.5-cent CPM (thousand ad impression) for an ad campaign on Facebook with Lookery. Great news it’s cheap. But not very efficient. If we get for granted what says Eric Schonfeld from Techcrunch, 90%+ users don’t click on any particular ads. Moreover, Facebook recently added a thumbs-up/ thumbs-down application below each ad to get some more feedbacks on the reason nobody’s clicking. Do you Facebook guys really don’t know why? Hey, you’ve just created a crazy engaging social networks. That’s for that sole reason we manage to help people not care about ads. And that’s the reason you should definitly focus on creating an advertising platform to help companies engage with their consumers, with a fee based on subscribers. Or companies should take time to develop it by themselves. It’s not that complicated. [...] [...] 7.5-cent CPM (thousand ad impression) for an ad campaign on Facebook with Lookery. Great news it’s cheap. But not very efficient. If we get for granted what says Eric Schonfeld from Techcrunch, 90%+ users don’t click on any particular ads. Moreover, Facebook recently added a thumbs-up/ thumbs-down application below each ad to get some more feedbacks on the reason nobody’s clicking. Do you Facebook guys really don’t know why? Hey, you’ve just created a crazy engaging social networks. That’s for that sole reason we manage to help people not care about ads. And that’s the reason you should definitly focus on creating an advertising platform to help companies engage with their consumers, with a fee based on subscribers. Or companies should take time to develop it by themselves. It’s not that complicated. [...]

]]> By: Facebook’s Redundant Ad Rating System http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2433127 Facebook’s Redundant Ad Rating System Sun, 10 Aug 2008 16:07:32 +0000 http://www.techcrunch.com/?p=20314#comment-2433127 [...] ads on social networks in general perform so poorly that perhaps Facebook is hoping to get some feedback from the 90-percent-plus of members who never [...] [...] ads on social networks in general perform so poorly that perhaps Facebook is hoping to get some feedback from the 90-percent-plus of members who never [...]

]]> By: Targeting Data Collection Growing up Fast | Lookery Blog http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2423522 Targeting Data Collection Growing up Fast | Lookery Blog Tue, 29 Jul 2008 19:23:22 +0000 http://www.techcrunch.com/?p=20314#comment-2423522 [...] TechCrunch pointed out last week, Lookery is “bootstrap[ping] a data services business” on top of our ad network. It [...] [...] TechCrunch pointed out last week, Lookery is “bootstrap[ping] a data services business” on top of our ad network. It [...]

]]> By: Got Team? Get Organized! » Blog Archive » Beyond CPM http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2422359 Got Team? Get Organized! » Blog Archive » Beyond CPM Mon, 28 Jul 2008 19:41:47 +0000 http://www.techcrunch.com/?p=20314#comment-2422359 [...] sold on “impressions”, they’re performance aren’t impressive. In a recent Techcrunch post Erick Schonfeld describes an ad-network that serves Facebook applications selling ads for a CPM of [...] [...] sold on “impressions”, they’re performance aren’t impressive. In a recent Techcrunch post Erick Schonfeld describes an ad-network that serves Facebook applications selling ads for a CPM of [...]

]]> By: Barriers a little to low to run for public office? - Dave Naffziger’s Blog http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2420215 Barriers a little to low to run for public office? - Dave Naffziger’s Blog Sat, 26 Jul 2008 05:37:40 +0000 http://www.techcrunch.com/?p=20314#comment-2420215 [...] to everyone of the 4.3 Million registered voters. For those calculating, that $0.37 CPM is still 5x as expensive as advertising on Facebook, but that is nothing in comparison to newspaper [...] [...] to everyone of the 4.3 Million registered voters. For those calculating, that $0.37 CPM is still 5x as expensive as advertising on Facebook, but that is nothing in comparison to newspaper [...]

]]> By: Laughing at Facebook: Misterchou is Jason Chou http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2419796 Laughing at Facebook: Misterchou is Jason Chou Fri, 25 Jul 2008 17:28:38 +0000 http://www.techcrunch.com/?p=20314#comment-2419796 [...] ads are generating a laughable 7.5-cent CPM. The recent Facebook Developer Conference avoided discussing the impact that this has on both [...] [...] ads are generating a laughable 7.5-cent CPM. The recent Facebook Developer Conference avoided discussing the impact that this has on both [...]

]]> By: Speculation On a Second Internet Economy Collapse | neumeier.org http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2419590 Speculation On a Second Internet Economy Collapse | neumeier.org Fri, 25 Jul 2008 09:56:42 +0000 http://www.techcrunch.com/?p=20314#comment-2419590 [...] Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs.Let's see, what else is comming our way... [...] [...] Are Facebook Ads Going to Zero? Lookery Lowers Its Guarantee to 7.5-Cent CPMs.Let’s see, what else is comming our way… [...]

]]> By: SEO Company Pune http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2419502 SEO Company Pune Fri, 25 Jul 2008 07:16:59 +0000 http://www.techcrunch.com/?p=20314#comment-2419502 I happen to believe otherwise. Promoting your website, business or service on a social site like facebook is lucrative...if you put up relevant ads aimed at relevant age groups. I happen to believe otherwise. Promoting your website, business or service on a social site like facebook is lucrative…if you put up relevant ads aimed at relevant age groups.

]]> By: Wow. Zynga. Big times for social gaming « TechArtPhilosophy http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2419239 Wow. Zynga. Big times for social gaming « TechArtPhilosophy Thu, 24 Jul 2008 23:25:54 +0000 http://www.techcrunch.com/?p=20314#comment-2419239 [...] to mention that increasing levels of engagement also solves another key problem to social-networks: very low ad prices. I’m not saying social-gaming replaces any of these, but I can certainly see how [...] [...] to mention that increasing levels of engagement also solves another key problem to social-networks: very low ad prices. I’m not saying social-gaming replaces any of these, but I can certainly see how [...]

]]> By: commenting http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2418941 commenting Thu, 24 Jul 2008 17:38:27 +0000 http://www.techcrunch.com/?p=20314#comment-2418941 @scott i just give news as i see and hear it. i'm a no sugar coat kinda guy. i'm excited about social media as i think it is the "portal" for the next 10 years. i wish you guys luck. @scott

i just give news as i see and hear it. i’m a no sugar coat kinda guy. i’m excited about social media as i think it is the “portal” for the next 10 years. i wish you guys luck.

]]> By: Advertisers figure out what smart people already knew » Beyond Madison Avenue http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2418919 Advertisers figure out what smart people already knew » Beyond Madison Avenue Thu, 24 Jul 2008 17:16:39 +0000 http://www.techcrunch.com/?p=20314#comment-2418919 [...] July 24, 2008 Newsflash, advertising on social networking sites is a waste of money. From TechCrunch Nobody can make money on social network ads. Even Google (which controls a lot of the inventory on [...] [...] July 24, 2008 Newsflash, advertising on social networking sites is a waste of money. From TechCrunch Nobody can make money on social network ads. Even Google (which controls a lot of the inventory on [...]

]]> By: Content creation and the implied contract | Michael Gracie http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2418751 Content creation and the implied contract | Michael Gracie Thu, 24 Jul 2008 15:06:11 +0000 http://www.techcrunch.com/?p=20314#comment-2418751 [...] (a bit snarky): Nobody seems able to make money via ads ON social media, so why should anyone expect to make money via ads while talking ABOUT social [...] [...] (a bit snarky): Nobody seems able to make money via ads ON social media, so why should anyone expect to make money via ads while talking ABOUT social [...]

]]> By: ZEITGEIST http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2418749 ZEITGEIST Thu, 24 Jul 2008 15:04:41 +0000 http://www.techcrunch.com/?p=20314#comment-2418749 [...] TECHCRUNCH: Nobody can make money on social network ads. [...] [...] TECHCRUNCH: Nobody can make money on social network ads. [...]

]]> By: Scott Rafer http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2418725 Scott Rafer Thu, 24 Jul 2008 14:47:26 +0000 http://www.techcrunch.com/?p=20314#comment-2418725 @commenting (wow, is this the same person?) So far, I am our PR firm. A couple of contractors are starting work for us in the next couple of weeks to really make some noise, but i've been solo to date. @commenting (wow, is this the same person?)
So far, I am our PR firm. A couple of contractors are starting work for us in the next couple of weeks to really make some noise, but i’ve been solo to date.

]]> By: Facebook Takes The Fast Lane To Boring http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2418519 Facebook Takes The Fast Lane To Boring Thu, 24 Jul 2008 12:04:17 +0000 http://www.techcrunch.com/?p=20314#comment-2418519 [...] payments platform, even though developers are begging for a way to make money beyond pitifully-low (and falling) CPM [...] [...] payments platform, even though developers are begging for a way to make money beyond pitifully-low (and falling) CPM [...]

]]> By: Speculation On a Second Internet Economy Collapse | Kaizenlog http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-75-cent-cpms/#comment-2418444 Speculation On a Second Internet Economy Collapse | Kaizenlog Thu, 24 Jul 2008 10:59:46 +0000 http://www.techcrunch.com/?p=20314#comment-2418444 [...] 0. http://quinthar.com/ 1. http://www.techcrunch.com/2008/07/22/are-facebook-ads-going-to-zero-lookery-lowers-its-gaurantee-to-... 2. http://www.apogee-web-consulting.com/blogger/2008/05/google-adwords-auction-has-hidden.html 3. [...] [...] 0. http://quinthar.com/ 1. http://www.techcrunch.com/2008.....ntee-to-... 2. http://www.apogee-web-consulti.....idden.html 3. [...]

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