Comments on: Microsoft Searches Jump 15% After Live Cashback Launch

By: Microsoft Tries To Re-Energize Cashback By Plugging It Into Its Products Engine « shankarsoma; Change the View

Thu, 16 Apr 2009 07:37:42 +0000

[...] Cashback program didn’t have much of an effect on Microsoft’s search, with its marketshare initiallly bumped up before hovering around 9 % (which is what it was before the program), and Google’s share [...]

By: Microsoft Tries To Re-Energize Cashback By Plugging It Into Its Products Engine

Microsoft Tries To Re-Energize Cashback By Plugging It Into Its Products Engine — Wed, 15 Apr 2009 22:16:59 +0000

[...] program didn’t have much of an effect on Microsoft’s search, with its marketshare initiallly bumped up before hovering around 9 % (which is what it was before the program), and Google’s share [...]

By: sohbet

sohbet — Mon, 09 Feb 2009 22:24:50 +0000

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By: perde

perde — Mon, 09 Feb 2009 22:23:19 +0000

thnks

By: Internet Marketing

Internet Marketing — Thu, 05 Feb 2009 22:04:45 +0000

Good to see someone besides google doing well in the search arena..hope they get some more market share to balance the power.

By: perde

perde — Fri, 19 Dec 2008 11:58:52 +0000

nice

By: Microsoft Cashback: The Traffic Needle Is Still Stuck, But The Ads Are Rolling In

Thu, 13 Nov 2008 17:53:29 +0000

[...] base but only a drop in the bucket compared to the gains needed to catch up with Google. After an initial bump in search market share the engine’s traffic quickly declined back to its former value. [...]

By: Brad

Brad — Thu, 23 Oct 2008 09:17:47 +0000

If the Microsoft search engine was as accurate with their results as Google they would not have to go to the cash back marketing tactic.

By: Microsoft Live Search Cashback Scheme Fails To Move The Market Share Needle

Microsoft Live Search Cashback Scheme Fails To Move The Market Share Needle — Thu, 28 Aug 2008 15:34:31 +0000

[...] Live Cashback launched in May, Microsoft saw an initial one-month boost in its share of the U.S. search market (from 8.5 percent in May to 9.2 percent in June). But in [...]

By: Flywheel » Blog Archive » The Value of Traditional PR?

Flywheel » Blog Archive » The Value of Traditional PR? — Thu, 14 Aug 2008 15:42:16 +0000

[...] idea (in fact, our Jellyfish cash back concept, now in Microsoft’s hands, has been the subject of multiple posts on TechCrunch since). And TechCrunch is just one of many that didn’t pay attention without that PR [...]

By: Switched on's Blog | SEM and SEO Industry Experts | Switched on Media » Blog Archive » Linky Goodness, July 21

Wed, 30 Jul 2008 07:25:51 +0000

[...] totally convinced that just because Live Cashback launched In May, that it’s the cause of a 15% surge in Microsoft search volume (and a 0.7 percentage point rise in market [...]

By: Articles of the Day « dave liu dot com

Articles of the Day « dave liu dot com — Mon, 28 Jul 2008 23:51:18 +0000

[...] MSN Live CashBack Off To Good Start — Microsoft launched Live Search CashBack in June, and after its first full month of operation, comScore shows a 15% gain in search volume for the search giant vs. the previous month. As TechCrunch’s Michael Arrington points out, “this erases the previous month’s losses, bringing Microsoft up to 9.2% overall search share.” Live Search Cashback lets advertisers offer users a direct rebate for purchases made through Microsoft’s search engine. The product shifts the advertising model from cost-per-click to cost-per-action, giving a lot of the revenue earned from advertising back to users. As Arrington says, “Live Search Cashback isn’t designed to grab a ton of market share away from Google and Yahoo, but Microsoft is hopeful that more users will come to them when doing searches around buying goods online.” Those just happen to be the kind of queries that bring in the lion’s share of search dollars. The move is designed to help Microsoft grow its search share against Google, but it doesn’t help the software giant’s bottom line, as most of the money from purchases goes right back to consumers. [...]

By: TechCabin » 2008년 6월 미국 인터넷 검색시장 점유율

TechCabin » 2008년 6월 미국 인터넷 검색시장 점유율 — Sun, 27 Jul 2008 01:09:04 +0000

[...] 점유율 증가를 보였으며, 검색 횟수도 15% 증가하였다. 이런 결과에 대해 TechCrunch는 Microsoft의 Live Cashback 덕분이라고 판단하였지만 옳은 판단인지는 알 수 [...]

By: New Microsoft Like The Old Google, Apple Behaving Like Old Microsoft, Google Presently Losing Focus? | ToMuse: wonderings of a Web consumer

Fri, 25 Jul 2008 08:50:10 +0000

[...] Search Cashback program was a very bold and game-changing move that turned out to be a success, boosting their search traffic 15% in just one month. Meanwhile Google has diverted towards implementing a near clone of Digg’s commenting [...]

By: smazzle.com

smazzle.com — Tue, 22 Jul 2008 19:20:15 +0000

CPA is the new model. Google is just riding the wave right now .. until they realize nobody wants to pay for their CPC model. CPA is where all advertisers are going to turn. And that’s what’s fair for advertisers.

By: Allan

Allan — Tue, 22 Jul 2008 06:04:35 +0000

I think it’s a good idea, we’ll see how well it performs further down the track though. Some healthy competition would be good for Google, it would hopefully mean better products for us.

By: Live Search wint marktaandeel

Live Search wint marktaandeel — Mon, 21 Jul 2008 23:54:38 +0000

[...] zien in dezelfde periode. (+6%) Accountants en andere lieden met een fetisj voor cijfers kunnen hier terecht voor meer informatie van [...]

By: Jack

Jack — Mon, 21 Jul 2008 15:04:20 +0000

As a Google spokesperson said: "we welcome competition that stimulates innovation and provides users with more choices. Having great competitors is a huge benefit to us and everyone in the search space." You can translate that into:maybe that will stop the Supreme Court from ruling that we have a search monopoly.

By: Google Trends Gets Gamed - ShoeMoney®

Google Trends Gets Gamed - ShoeMoney® — Mon, 21 Jul 2008 02:32:24 +0000

[...] article was originally published on techcrunch and is being re-published here with [...]

By: Microsoft Incentivized Trial Boosts Search Up 15% | Just Past Stories

Microsoft Incentivized Trial Boosts Search Up 15% | Just Past Stories — Mon, 21 Jul 2008 00:51:19 +0000

[...] article was originally published on techcrunch and is being re-published here with [...]

By: Bill

Bill — Sun, 20 Jul 2008 22:44:22 +0000

I think consumers who do care of price will search for low prices first (where Google might have advantage) and then coupons. If Live result price is high, even with cash back, the price could still be higher than some sites, so we shall see. It is not like $10 cash Google checkout did, where consumer win for sure.

By: Ben Young

Ben Young — Sun, 20 Jul 2008 09:50:23 +0000

Rebates like profit sharing with employees tend to only provide short term benefits.

Live Search have a long way to go. I have conducted research on Usability and creating a compelling experience (by creating flow) on a website looking at Live Search.

Live Search should be focusing on their usability and be striving for creating a compelling experience so that new users will stick. Rather than going.

By: Czar

Czar — Sun, 20 Jul 2008 06:12:42 +0000

15%??!!?? Now that’s fairly high. Congratulations then to Microsoft. I hope this soaring of searches won’t be for now only.

By: adamswine

adamswine — Sat, 19 Jul 2008 20:46:59 +0000

Cash back or not i think its time microsoft shuts shop after decades of monopoly

By: Dabo

Dabo — Sat, 19 Jul 2008 17:31:40 +0000

Funny to see people again slagging this despite a positive early result. The discussion on Techcrunch comments was so predominantly negative when this was announced. Obviously this is only a first indication but its a move in the right direction.

It would be interesting to see the composition of this 15% as well. With this feature Microsoft was targeting a smaller number of high value searches so it would be interesting to see if the increase is in this area. If so, this could be a much bigger impact on google’s profits than it looks like.

One to keep watching. For those who keep going on about this not being sustainable and only being about pennies, three points. Cashback is a hugely popular model in the UK – http://www.quidco.com. Its not just about pennies (120 quid for home insurance, 130 for a mobile). And finally, Microsoft are not targeting silicon valley with this. Its for the average Joe who wants to get a bargain, just because you personally wouldn’t use it doesn’t mean others wouldn’t.