If behavioral targeting is the great hope for display advertising on the Web, can it work for videos as well? Web video startup Veoh thinks it can and is bringing its behavioral targeting advertising program out of beta today. The ads are targeted at one of nine groups, including viewers interested in action videos, cars, pop culture, sci fi, anime, and family fare.
Veoh groups viewers into these interest groups based on their past viewing, searching, browsing, tagging, and commenting activities on the site. The ad-targeting technology uses some of the same underlying algorithms as its recommendation engine, and were both developed by chief scientist Ted Dunning. He previously built the recommendation engine at MusicMatch (later bought by Yahoo) and credit-card fraud detection algorithms at ID Analytics. The company claims that during the beta, ads that were behaviorally targeted performed twice as good as ads that were not.
Everyone’s trying to figure out how to make ads work on Web video—from YouTube to VideoEgg. A big issue is the quality of the video inventory out there. Many advertisers don’t want to risk associating their brands and products with user-generated video. That includes a large portion of the 100 million videos a month watched on Veoh.
Also, for behavioral targeting to really work, it needs to be done at Internet scale. Veoh not only needs to prove that it can provide better response rates to its video ads, but that it has a large enough inventory of advertiser-safe videos to matter. To do that, it would have to somehow monitor video-watching behavior beyond its own site (which it could do via partnership agreements) and become more of an overall video ad network. It would then have to make sure it doesn’t get tangled up in some of the privacy issues that behavioral targeting for display ads are running into.
Veoh raised $30 million in June (bringing its total capital raised to $70).
Update: Here’s a video interview from BeetTV with Veoh founder Dmitry Shapiro. It is from last month when Veoh announced its last round of funding, but about 1:45 in he starts talking about advertising and how they do targeting. Like everyone, Veoh is experimenting with a lot of different types of ad units (display banners, pre-rolls, post-rolls, overlays, sponsorship, etc.), but says “you just need to be smart about what you show to whom. I think that is really the key in advertising.”
video ads I def see in the near future. I don’t think I mind them as long as there less than 15 sec.
Yay, now they can be ruled to hand over they visitors information to a court haha
this is really worth reading news in these iphone-news days
Erick said ”Many advertisers don’t want to risk associating their brands and products with user-generated video.”
I wonder, do user generated video tutorials and how to videos belong to that category of videos where advertisers dont want their brands to appear?
anyone who has an opinion on this, please help me out.
http://www.veoh...4270408mwrEaKY7
[ Season 2, episode 3 Dave Gets Boobs ]
Veoh also has all the new season 2 episodes of Code Monkeys
They usually get deleted off of Google video and Youtube before anybody can see them because G4/Comcast are DCMA ninjas, but Veoh goes un monitored.
That should read DMCA ninjas.
What happened to targeting ads based on my demographic? I like videos in all genres. Everyone is trying to re-invent the ad targeting wheel but this approach is doomed for failure.
Play games at http:///www.harryballs.com
I dont like veoh so much, they could do really better features
Nath
http://www.them...rfulcompany.com
I think that its going to be more and more about the content. Ads that are watchable and fun will be watched and spread. It reminds me of the era of the artistic French ads that now are sold on the Paris streets to adorn college bedrooms. Targeting your population is not so important as letting them target you, appreciate your ad, and use it to decorate their web and social networking sites because the content is funny/interesing/pretty.
Targeted advertisement seems like the way to go for anyone who wants to make money online.
YouTube’s problem is their anyone-can-post mentality. In that article I link to they talk about 10 things YouTube has done wrong. And they are part of the reason why even after having 100MM videos being watched, they can’t make enough money out of it.
Funny that advertisers are so frightened to associate their ads with user generated videos when they are trying to make money of them.
http://www.read...ex.php?RTA=web2
Well, whats the difference between this and google video ads ? ? ?
They’ve banned a host of countries from viewing their website. This was done days before they got the $30 million in June. I guess it was a requirement for them to do so to get the money.
Video ads have minimal value. As people begin to encounter such spontaneous content, the more likely they are to mute the sound. I already do that, especially while at work.
Veoh it’s not good, considering their ban over so many countries.
Blog with news: http://liviux.byethost15.com/
Ironically, Mike lynched YouTube the other day for keeping the kind of info that would be needed to make these profiles.
Perhaps the profiles should be based on tags, not videos. If you can categorize videos in a way that is both accurate and anonymous (that is, one cannot determine a video given a tag), you could amalgamate a profile based on tag popularity.
e.g.:
user 12345
-comedy x 57
-action x 14
-nsfw x 8
and then show user12345 ads that appeal to comedy fans.
It doesn’t matter since Veoh blocked all but 30 countries …
This VEOH thing is great this is the best movie and video site on the net, this site never has problems with loading and I think everybody is worth a try to take a look at VEOH and the movies they host are of topnotch quality sound and audio visually the best quality too.
Tabitha@6: What happened to targeting ads based on my demographic? I like videos in all genres. Everyone is trying to re-invent the ad targeting wheel but this approach is doomed for failure.
Nah, it’s just same-old, same-old. Ad targeting is just smoke and mirrors for investors to think they really know what they’re doing. If targeted advertising ever went beyond the “idea” of putting computer ads on Slashdot pages you’d have heard far and wide about it already. As Raul@2 touched on, this is more likely inspired by the Viacom scare over YT user info. Translation: “Hey, anybody here know how to read access logs?” It’s about as close to “targeting” as a video camera is to facial recognition.
Viacom he said? He was talking about capital too? Another shmuck sucked into the globalization scheme. He just made it happen, this guy most likely is saying what has been fed to him.
I am supprised the founder of veoh was interviewed by someone who submits there videos on blip.tv
Custom video ads and content optimized for online for Fortune 500 and fast companies
Oh, my site base on this.
hello! i really love the veoh site by now it’s banned from my country. can’t you guys please bring it back. thats the only place i can get to watch anime