Nielsen Online is publishing stats about the mobile industry in general and the iPhone in particular today. They note that Apple still trails HTC, RIM and Palm in the smartphone market (that’s likely to change rather suddenly over the next few months), but leads the pack when it comes to user satisfaction (they clearly didn’t poll users today).
2/3 of the 2.3 million US iPhone users are men, say Nielsen. 55% are under 35, whereas only 34% of all mobile users are under that age. Most iPhone users make over $75k per year. Most iPhones are also used with email, wifi and as a MP3 player, too. Basically, the typical iPhone user is a young, wealthy, male tech geek type.
More stats below.
What’s in store for the iPhone 3G?
- Nielsen Mobile reports that 3G networks can improve data transfer rates by about six times over 2G and 2.5G networks, on average
- Although some consumers may be frustrated at the mandatory in-store activation of the new iPhone, just 15% of current iPhone owners say they bought their phone online, compared to 68% who said they bought theirs in a store.
- 30% of smartphone users are likely to upgrade their device in the coming year
How many iPhones are already out there?
- Nielsen Mobile estimates that there are 2.3 million US mobile subscribers using an iPhone
- The iPhone accounts for 1% of all embedded mobile phone users in the US
How is the iPhone faring?
- HTC (25.2%), Research in Motion (23.4%), and Palm (19.3%) continue to lead the smartphone industry in market share, with Apple (11.6%) trailing in fourth place.
- Apple iPhone users report the highest overall satisfaction scores among major smartphone manufacturers
- 8% of recently acquired devices by AT&T subscribers were Apple iPhones
Who is using the iPhone already?
- Two-thirds (67%) of US iPhone users are male (compared to 48% of all mobile subscribers)
- 55% of iPhone owners are under the age of 35 (compared to 34% of all mobile subscribers)
- iPhone users tend to be more affluent with 63% earning above $75k (compared to 38% of all mobile subscribers)
- 24% of iPhone owners are Hispanic
- 9.7% of streaming video users and 4.9% of mobile internet users own an iPhone
What features do they use?
- 75% use the phones MP3 player
- 68% use the Wi-Fi functionality of the phone
- 76% send e-mail over their phone
How do iPhone users consume mobile media differently?
- 37% of iPhone users watch video on their phone (making them 10 times as likely as the average mobile consumer)
- 82% access the internet over their phone (making them 5 times as likely as the average mobile consumer)
- 17% stream music over their phone (making them 7 times as likely as the average mobile consumer)
- 20% play online games on their phone (making them 9 times as likely as the average mobile consumer)
Business or Pleasure?
- 15% say their company foots the bill
- 24% say they use their phone for business, but pay the bill themselves
- 61% say they are a personal user
Hey cool stats man!
Btw You know that iphone 2.0 upgrade leaked?
http://www.live...-download-link/
Damn, didn’t think I’d last that long without more iphone updates
To be fair, the activation problems will soon be past and people will probably enjoy their iPhones quite a bit.
Oh, yeah, those demographics will be changing really fast. I can testify as a female making less than $75K who will be using her next paycheck to get her iPhone. So will the middle-aged female coworker who is most decidedly not a tech geek.
Why would Neilsen even do these stats now when they know the demos will change so much?
From 0% to 11.9% in 12 months. Seems to me to be just a stepping stone to first in the next 18 months.
Apple has been slowly putting all the right pieces in place. No matter how many times someone says “Phone X has this feature that is slightly better,” they are leaving off the fact that the iPhone has a MOUNTAIN of tech infrastructure behind it that is unmatched by other companies that are strictly mobile companies. Apple has made very intelligent moves with iTunes’ robust content delivery network, the OSX platform’s years of experience and stability, unmatched innovation in user experience and interfaces. And style and cache to boot.
I realize just typing that makes me sound like a total fan boy, and I’m not. Spec per spec there are other phones that match up, but that is only a small part of the picture. Please don’t put your $600 blackberry next to my iPhone and try to convince me that any part of it is better. An identically spec’d phone does not have the familiar yet fantastic interface, other touchscreen phones i’ve used are doggish compared to the iphone screen, no music store, no app store, no wii-like gaming, no seamless integration into a multitude of desktop apps (this is spotty for Blackberry at best). You can’t deny Apple has built the iPhone upon many solid blocks of technology developed over many years. Other phone companies simply can’t compete with the breadth and depth of what Apple is offering.
It seems Sony has all the pieces to compete… A mobile division, good hardware, a gaming division, Sony Music division… but they are missing two critical pieces as a company — the software foundation required to make it all work seamlessly, and the leadership to pull all of those businesses together to be truly competitive.
6 of the last 8 or 9 articles on TC have been centered around the around the latest iPhone. Yes, it did come out today, but to have 6 separate blogs on it pretty much in a row….
“24% of iPhone owners are Hispanic”
A random racial stat amongst completely different stats. Nice.
To summarize… I am a very satisfied customer.
And those numbers are very likely to change, and soon, based on how many of my co-workers laid out of work today to go stand in line to get the 3G. I’d be curious to see the numbers tomorrow, as they will be very different than the numbers of posted above.
It appears that “market share” here refers to # of devices in use. Given the long history of HTC, RIM, and Palm it would be expected that these would have higher “market share” numbers when measured this way.
A more interesting statistic would be % of devices purchased last quarter. I believe this is the pie chart Apple displayed at the January Macworld with RIM at ~40% and Apple trailing in the #2 spot at ~30%. With the recent price drop, it should make the race much closer if not Apple taking over the top spot.
I had my iPhone for about 2 weeks and I decided to sell it because it doesn’t do what I want it to do. The touchscreen has delay and trying to work with the phone with a slide moving is bad interface design. When I use my finger without the option for a keypad dirty my screen and I can’t clean it. I had a scratch on the screen when my kid played with it. I didn’t find the browser nor the photo features all that great. Taking pictures create poor low light resolution. Other people I talked to told me, they had a great experience and it’s unlike my experience. I don’t know about other people but to me, this phone doesn’t deserve my money.
I was not happy that I had to lose about $100 to sell the device.
C’MON ENOUGH ALREADY with articles on the bloody iPhone 2.0!!!
Are the writers at TechCrunch being paid by Apple because the obsessive amount of articles on here relative to Apple’s market share or even their forecast market share is ridiculous!!!!!
My HTC Diamond with HPDSA 3.5G is faster than the new iPhone has better WiFi and GPS, double the screen resolution and has other features which the iPhone doesn’t but what other mobiles have had for the past 14 months.
I can also buy 3rd party applications without being locked into an Apple online store and can buy it unlocked.
So, either give other phones the same coverage or CUT IT OUT ffs!
My iPhone which I imported to Europe broke down after 2 weeks. Since it wasn’t possible to repair it here I had to wait until this week. Apple is taking care of it now though, free of charge!
@Martin_Australia
I feel your pain. I’m sure your rant will make the difference.
But please show me one tech-related website on the Internet that doesn’t have several iPhone or Apple related articles in the last 48 hours. It is newsworthy, if not to you. If you are truly riled up please make the case that the entire Internet is going iPhone overboard… it is not just TechCrunch.
Also, see post #6 when comparing phones. For those few things that your phone does better, their is a longer list of things that it does not do at all.
Guys – Enough with the excessive focus on the iPhone.
I for one would like TC to figgin’ SHUT UP about the iPhone and write about something that perhaps 99% of all other tech blogs are covering. Sheeeep! Baaaaa! Baaaa!
1st IPhone in canada {seesmic_video:{”url_thumbnail”:{”value”:”http://t.seesmic.com/thumbnail/lWANDfOU5m_th1.jpg”}”title”:{”value”:”1st IPhone in canada ”}”videoUri”:{”value”:”http://www.seesmic.com/video/3iCMKwFE1c”}}}
Yessss, more information about the iPhone.
I doubt today will hurt their first place lead in satisfaction.
Launches rarely impact people, especially new customers because they’re then enamored with what they got when it works.
Screw Nielsen AND their outsourced data. Screw the jesus phone, too.
And according to Rubicon Consulting’s survey, 75% of iPhone buyers are dumbass Mactards.
My new Blackberry Curve is sooo frustrating and the UI is not optimal. I shoulda waited…
Waiting for the iChip implanted in our heads for mobile, computer, and over all higher IQ.
I’d like to see the ‘Apple screws up launch story’ AB-ed against the ‘RIM downtime’ stories. They have a completely unacceptable amount of downtime for a business-critical service. And I’d like to see any other business (MS for example) pull off a global launch the size of yesterday’s without having some problems.
The coverage is overdone and the ‘journalism’ is not too hot.
You guys can and should do better.
Is TechCrunch becoming IPhoneCrunch?
WAY too many (rather trivial and useless) pieces on the iPhone… And on Facebook widgets and Google, too!
Reports of hardware defects hitting the net. Customer satisfaction rating might go down even more.
http://www.appl...ay-to-a-recall/
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Just got my iPhone 3G. Love it! It’s awesome! Activation went as smooth as silk and these iphone apps are pretty damn c00l!