Comments on: The iPhone’s Been Good To AdMob. A Quarter Billion Ads Served, And Counting

By: Greystripe Ups The Ante In The iPhone Ad Network Wars, Launches Guaranteed CPM Program

Wed, 24 Jun 2009 15:14:29 +0000

[...] approach to competing against mobile ad platforms like AdMob, Videoegg and others. Widely popular and well-funded AdMob is a formidable competitor in the [...]

By: Free iPhone Apps - No Free Lunch Soon | One More Tap - All About Apple’s iPod, iPhone, iTunes, App Store and more!

Tue, 18 Nov 2008 17:39:33 +0000

[...] Traditionally, mobile ads tend to perform weakly, but that’s not the case when it comes to the iPhone. AdMob, another mobile ad network has seen success for their campaigns on the iPhone. [...]

By: Burak

Burak — Thu, 07 Aug 2008 21:44:34 +0000

That’s going to eat into advertising budgets for other channels in a major way – who’s going to lose out?

By: Kelsey Group Blogs » Entering the iPhone Era: New TKG Report

Kelsey Group Blogs » Entering the iPhone Era: New TKG Report — Mon, 28 Jul 2008 18:16:11 +0000

[...] for years. Through this, mobile search volume should increase; advertiser interest will follow; and ad networks and mobile ad sales will develop in turn (IYP opportunity). It will take the next couple years for [...]

By: AdMob Makes Mobile Ads Suck Less. Will Give Away One Million Dollars Worth of Ads To iPhone App Developers.

Thu, 24 Jul 2008 13:32:10 +0000

[...] already serves up 34 million mobile ads a month on the iPhone’s Safari browser. But that is a mere one percent of the total that AdMob serves [...]

By: Greystripe Monetizing iPhone Games With Ad Platform

Greystripe Monetizing iPhone Games With Ad Platform — Sat, 19 Jul 2008 01:16:20 +0000

[...] ad network; AdMob, a browser-based ad network with iPhone-specific advertisements that has served almost 250 million ads; and new-comer Medialets. CrunchBase Information Greystripe Gamejump iPhone 3G Information [...]

By: Mobile Blogging Just Got Better (Mofuse Opens Professional Accounts For Everyone) : The Blog Herald

Mon, 14 Jul 2008 17:41:53 +0000

[...] mobile advertising heating up (thanks in part to the iPhone), bloggers may want to consider establishing their presence in the “mobilesphere” as it [...]

By: Annie

Annie — Fri, 11 Jul 2008 19:02:00 +0000

WOW, mine says that the latest update is the 1.1.4 update

Disappointing much?

By: Jason

Jason — Fri, 11 Jul 2008 17:45:48 +0000

Mobile advertising needed innovation in order to succeed. I think AdMob is a great company that has done a great job to stay on top of the ad delivery business. I love their live ad tracker on their website!

By: Anonymous Coward

Anonymous Coward — Thu, 10 Jul 2008 22:10:08 +0000

@OneSkoop: the Jaguar site works perfectly on iPhone. Check it out:

http://www.thev.../broadband.html

Hope you have a iPhone 3G handy.

By: nathhh

nathhh — Thu, 10 Jul 2008 20:11:18 +0000

It is difficult to make people enjoy ads on their mobile phone…

Nath
http://www.them...rfulcompany.com

By: James

James — Thu, 10 Jul 2008 19:20:58 +0000

There is and will continue to be so much money in mobile advertising… especially while mobile phone computing is still a novelty and people aren’t desensitized to ad displays. The question becomes when will mobile advertising (in mobile format) battle with desktop internet advertising? Maybe this is already happening. Anybody have insight?

James
http://www.read...ex.php?RTA=web2

By: Grumples

Grumples — Thu, 10 Jul 2008 18:04:32 +0000

@Rob: check out AdSpeek. We are trying to do just what you describe. Location Based Advertising.

By: gimmeabreak

gimmeabreak — Thu, 10 Jul 2008 17:55:47 +0000

let’s think about this for a second… 250m ad impressions. at a generous $3 cpm, that’s $750k over the last year. not insignificant, but not a standalone business either. do you have to write a story about everything iphone and treat it as something sacred?

By: David Berube

David Berube — Thu, 10 Jul 2008 17:50:12 +0000

Media – advertisements, content, etc – should fit the method of delivery. In this case an iPhone.

A regular desktop ad WILL work on the iPhone, but it’s not optimal. Just as shrinking a roadside billboard ad into a web banner ad WILL work, just not optimally.

You’re also forgetting the content and context of these ads. Roadside billboard ads use their location to attract potential customers. “Turn left at the next exit”.

Mobile advertisements can do that in the same way. “Click here to call” or location based ads that just don’t work on the desktop web.

By: OneSkoop

OneSkoop — Thu, 10 Jul 2008 16:51:30 +0000

interesting article, the only problem is that the jaguar example ad doesnt work on my iPhone. I guess there is a need for an iPhone specific ad network.

By: Frank Church

Frank Church — Thu, 10 Jul 2008 16:38:38 +0000

That implies 65% of iphone users are in the US.

By: Chris

Chris — Thu, 10 Jul 2008 16:14:46 +0000

How does AdMob compares with Google Mobile Ads? It is strange Google Ads reacts slowly to mobile and Youtube and is not as effective as it is online.

By: Rajiv Singh

Rajiv Singh — Thu, 10 Jul 2008 16:00:26 +0000

Fuck mobile ads. I hope Mobile Firefox will come soon with adblocker.

By: LOL

LOL — Thu, 10 Jul 2008 15:55:16 +0000

@Rob: Internet Activists GO!!

By: Rob

Rob — Thu, 10 Jul 2008 15:36:35 +0000

To be honest unless the add is for free food/drink near my current location, I would avoid anyone’s product that pestered me with ads on my mobile.

We are inundated with enough marketing. It’s time to take action.

By: Jason

Jason — Thu, 10 Jul 2008 15:33:02 +0000

According to this report, mobile marketing revenues will increase from 1.8b in 2007 to more than 24b in 2013 so get ready to see a lot of ads!

By: silicon valley dropout

silicon valley dropout — Thu, 10 Jul 2008 15:08:15 +0000

can you guys just merge all these iphone threads ionto one thread

By: billy

billy — Thu, 10 Jul 2008 14:55:29 +0000

i hate ad networks…..there is now an ad network for free iphone apps.

By: Chris

Chris — Thu, 10 Jul 2008 14:53:45 +0000

That’s pretty good, but it is self released data.