Update: The iPhone 2.0 software is now available.
Update 2: Top apps by number of downloads is here.

Apple’s iPhone App Store is now live, several hours ahead of its rumored 9 am PST launch. To access it, download iTunes 7.7 here. Once iTunes has upgraded, you can access the App Store here.
You can “get apps” on iTunes now, but you’ll need the iPhone 2.0 software to actually use them on the iPhone, which isn’t yet available.
There are 27 pages of applications currently available. We’ve updating our directory with the more interesting applications now. At first glance, there are very few non-English applications. Another interesting trend - a lot of books are listed as applications, most for $0.99 (I just bought Heart of Darkness, for example).
According to Pinch Media, the App Store had 552 applications at launch. 135 of these apps are free, while the remaining 417 range in price from $0.99 to $69.99, with the vast majority ranging between $0.99 and $9.99.

Some people are saying they can’t see the app store even after downloading v 7.7 of iTunes and clicking on the link above. Here’s a qik video I took of the store if you can’t access it yourself:
Here are screen shots of the Facebook and MySpace App on iTunes, as well as one of the directory pages:








Love the 3AM post!
Direct Link to the Top Free Apps
http://www.redrome.com/iphone-.....free-apps/
not working
Awesome! Tom, it works, try this:
http://www.apple.com/itunes/download/
greetings night owls.
Thanks for the post. I’m browsing through it while I can’t sleep, waiting for Apple to release iphone 2.0 (unless it’s out already - my phone is upstairs so can’t check by connecting it) so I can download a bunch of these. Prices seem decent so far, although there are some where I’m wondering why they’re charging at all.
where is the link to all your app reviews/showcases?
aandarian - we’re holding the reviews/directory until the 2.0 software is actually released.
I downloaded the new but I didn’t see the new App Store. I clicked the link in the article to access it also, it just takes to the main page, but there is no App Store in the side bar categories.
Chris, the link should take you right to it. dunno.
here’s a slightly different link, to “what’s hot” in the app store:
http://phobos.apple.com/WebObj.....plications
Nice.. much better than expected..
@ #8
Yeah, I don’t see where to navigate to the App Store apart from clicking the link in the above article. Maybe Apple is withholding that until the actual iPhone software becomes available to use these apps. I am really excited to get some of this stuff on my phone!
Quick video of the app store for those who still can’t see it:
Awesome, under the Utilities section there is a program called Guitar Toolkit that looks really cool. Also, Flashlight, which I was hoping someone would make.
wow, the jott application looks cool. It’s free, and transcribes your voice into text.
http://phobos.apple.com/WebObj.....&mt=8
I’m glad I visited TechCrunch this morning, this isn’t being covered anywhere else.
hint: in itunes search, search “app store.” It will give you a few, then click “See all”
then click one, afterwards, in the navigation bar, you’ll see the app store
Does anyone else love the iBeer app? Probably one of many completely useless apps that look like a lot of fun that I will waste a lot of money on.
I can actually access the App Store still without updating. Anyone else?
The free Remote app to control iTunes is absolutely magnificent, and so far I as I can see you can sync your purchased applications to any number of devices you own. Sweet!
I have downloaded about 20 apps already. Come on 2.0 where are you?
brandon - yeah, ibeer is a definite winner. here’s the link and description:
http://phobos.apple.com/WebObj.....&mt=8
digg this story:
http://digg.com/apple/iPhone_A.....s_Launched
Awesome an early version of our app is there! http://phobos.apple.com/WebObj.....9&mt=8
Super excited right now!
Does anyone know if this will break an unlocked iPhone? I learned my lesson last time when my phone was “bricked” and don’t want to go through that again in my rush to test out these apps
I’m on 1.1.4 unlocked via ziPhone
This one of the great news for iPhone customers now they need to search games and applications on other channels, One stop shop carries every thing for iPhone customers. Cool portal, as of start i can see some big names in developer section.
good information… love u
Here are some more pictures of the app store and some of the apps like twitterific and apple remote
http://shurl.org/AJzIV
Yeah, me too,i downloaded,but i can’t see the new App Store.
Google ? General Electric ? Gazprom ? Microsoft ? Ever wondered which of these was the most powerful company ? Which of these was ranked #1 in the charts.
Of course Forbes would give you its hearsay, based on its criterias, most of which are financially based. But come to talk about dominance on a market, some companies have their own distinctions.
Restricting to the world wide web, Google has un undisputable place as it is the starting place to the Internet for most people.
Now It would be interesting to see something based on people’s opinion, say like the grammy’s or oscars, where you have a community of people voting for which is the most powerful company. Furtherly add a pinch of Christies auctions. The companies would have to buy an entry ticket, bidding themselves into the game.
Have the auctions run 50 days and win a one-year title re-challenged year after year. Get into the competition, keep the track and run for the gold.
This is the idea behind The World’s Most Powerful Company. Created by three students from a reputed business school, the company aims to provide an alternative way to elect the most powerful company in the world, through auctions and polls.
The most important idea here is that the results are not financially driven but are rather the employees, customers and external observers’ view of the entreprise, their personal notes and ratings.
The winning company gets an interesting counterpart:
- One year free ad on the website
- The site’s design could be adapted to the winning company’s needs
- A guaranteed matching of the words “Most powerful company” to the company on most popular search engines
Although enterprises could raise their bid to increase their popularity, the polls mirror the real public opinion on the company, which represents a pretty good KPI of customer relationship.
The idea behind this concept is innovative. Coupling principles of collaboration with most prized web strategy and marketing actions as a reward, the idea should represent a real benefit to the winning company when exploited to its full extent, and ROI should be fast.
But most importantly, when you look deeper into this, it is not really the money generated through the ads that is the most important.The challenge is to be entitled as “the most powerful company”. The challenge is the capacity to keep the title over the years as it is put back into the arena year after year.
The running companies will be able to promote their image to a large user base through an unprecedented experience. Large campaigns could then be organized around this yearly summer event and have people vote for them.
These guys are on the starting blocks but are running on the fast lane. It would be interesting to get some more companies involved and see the results of this, have yours involved and see how popular it is. Visit The World’s most powerful company and support them!
wondering: can i use itunes gift cards to buy apps?
Downloaded a few applications already, Only problem is the (small) price of the 2.0 upgrade for iTouch users like me. £5 (or about 9 dollars over in the states.) for the upgrade isn’t bad. But I don’t get the charging for this update, When most peoplep will be spending a few quid spare on Applications anyway. (I do apologize if this is a Duplicate post. Tried to submit this comment before, The server ate it though!)
jan - I don’t see why you would not be able to purchase Applications using iTunes Gift Cards, as long as you have a sufficent amount of funding applied to your account when you decided to purchase an App. As the purchasing of App’s seems to simply be handled like any other iTunes Store transaction.
a little silly to launch the store when they haven’t even provided the 2.0 software just yet …though I suppose it’s to wet the appetite of the fanboys, get them all hot and bothered in advance.
@Donald Kelly I agree. I think it’s absurd for Apple to be charging (aka screwing) iPod Touch owners for the 2.0 upgrade. Apple *should* be providing the upgrade for free with the expectation that users will end up buying a few applications from the app store anyways. Then again, Apple has repeatedly shown a blatant desire to say to iPod Touch owners “you should have bought an iPhone instead” which is just stupid. A customer is a customer, period.
Weird, not seeing it. I must be lucky.
Only 27 applications??? Weren’t there like, 10,000 developers to sign up?
I guess they are all behind schedule (like us!)
Oh duh.
27 PAGES of applications.
Too early for me.
Raskin
It’s 27 pages of apps. Not 27 apps
sweet! moo-cow music band looks cool.
From the looks of it, the Myspace app kinda kicks the Facebook app’s butt.
yay
iPhone Games
http://www.bootant.com
If you can’t see the app store from the iTunes dashboard, simply search for a well known app, like ebay. Go to that app’s page, then you should be able to find your way back to the app store home page through the breadcrumb navigation.
Some interesting apps available from the iTunes App Store:
http://www.degutis.com/blog/in.....tore-apps/
Greate News. Mike, would you please write some reviews of interesting applications? Also, I am worried about ban on VOIP applications by mobile networks. What do you think about that?
just wondering how difficult it will be to upgrad the 2.0 firmware on a unlocked old iphone. i heard the new firmware has already been hacked.
does anyone know?
As i have both a german and a us itunes account i checked the 2 stores. There a lot of differences. Especially jott you mentionned, but also the google app are both missing in the german store. I don’t know what the (legal?) complication are for those apps, but it really sucks badly. As a european i feel left aside once again… That might also explain why there are so few foreign apps for you
I’ve already downloaded a few apps. I was late to work becuase I couldn’t pull myself away and I should have just called in sick because it’s going to kill me if 2.0 drops and I don’t get to play till after work.
huhu nice apps !!
Nath
http://www.themostpowerfulcompany.com
Is the 2.0 update available yet? I just plugged in and it said 1.1.4 is the current version.