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	<title>Comments on: VideoEgg Launches New Video Ad Units.  Maybe YouTube Should Pay Attention</title>
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	<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/</link>
	<description>Startup and Technology News</description>
	<lastBuildDate>Tue, 10 Nov 2009 12:12:41 -0800</lastBuildDate>
	
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		<title>By: ビデオ広告は第1四半期12%減、未だにプレロールが主流（BrightRoll調べ）</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2719324</link>
		<dc:creator>ビデオ広告は第1四半期12%減、未だにプレロールが主流（BrightRoll調べ）</dc:creator>
		<pubDate>Tue, 28 Apr 2009 02:43:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2719324</guid>
		<description>[...] この硬直さが、プレロール広告がこれまでになく主流をなしている理由を説明している。この第1四半期に、プレロール（目的の映像が始まる前に流されるビデオ広告）は広告キャンペーン費用の81%を占めたが、1年前は63%だった。調査によると、広告会社幹部らはプレロールを、他のビデオ広告ユニットよりも反応がよく「テレビの30秒スポットと対等に比較しやすい」と考えている。また、テレビCMをウェブ用に再利用できる点も気に入っている。言い換えれば、メディアに合わせて自分たちの広告を作ることによるメリットを全く学んでいない。 [...]</description>
		<content:encoded><![CDATA[<p>[...] この硬直さが、プレロール広告がこれまでになく主流をなしている理由を説明している。この第1四半期に、プレロール（目的の映像が始まる前に流されるビデオ広告）は広告キャンペーン費用の81%を占めたが、1年前は63%だった。調査によると、広告会社幹部らはプレロールを、他のビデオ広告ユニットよりも反応がよく「テレビの30秒スポットと対等に比較しやすい」と考えている。また、テレビCMをウェブ用に再利用できる点も気に入っている。言い換えれば、メディアに合わせて自分たちの広告を作ることによるメリットを全く学んでいない。 [...]</p>
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	</item>
	<item>
		<title>By: FRAME軍団の来襲: VideoEggが広告バーTwigを導入</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2700683</link>
		<dc:creator>FRAME軍団の来襲: VideoEggが広告バーTwigを導入</dc:creator>
		<pubDate>Thu, 16 Apr 2009 09:04:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2700683</guid>
		<description>[...] Twigは、コメントなどが多くてページが長くなり、読者はスクロールして見なければならないが、そうすると広告も一緒にスクロールして見えなくなる、というタイプのサイト…主にブログ…で使える広告手段として設計されている。クリックして現れる広告はどんな種類のビデオでもよいし、あるいはVideoEggが得意とする対話的な広告でもいい。Twigの広告バーそのものは、ビデオで最近よく使われるようになっている広告ユニットに似ている: 下のほうに出るオーバレイバーで、クリックすると大きな広告を見れるやつだ。 [...]</description>
		<content:encoded><![CDATA[<p>[...] Twigは、コメントなどが多くてページが長くなり、読者はスクロールして見なければならないが、そうすると広告も一緒にスクロールして見えなくなる、というタイプのサイト…主にブログ…で使える広告手段として設計されている。クリックして現れる広告はどんな種類のビデオでもよいし、あるいはVideoEggが得意とする対話的な広告でもいい。Twigの広告バーそのものは、ビデオで最近よく使われるようになっている広告ユニットに似ている: 下のほうに出るオーバレイバーで、クリックすると大きな広告を見れるやつだ。 [...]</p>
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	</item>
	<item>
		<title>By: The Far Edge &#187; Blog Archive &#187; Attack of The Frames: VideoEgg Introduces The Twig Ad Bar</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2699558</link>
		<dc:creator>The Far Edge &#187; Blog Archive &#187; Attack of The Frames: VideoEgg Introduces The Twig Ad Bar</dc:creator>
		<pubDate>Wed, 15 Apr 2009 20:35:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2699558</guid>
		<description>[...] the regular ad units normally on the side. The ads that appear after you click can be any of a variety of video or other interactive ads that VideoEgg specializes in. The Twig ad bar itself is similar to an [...]</description>
		<content:encoded><![CDATA[<p>[...] the regular ad units normally on the side. The ads that appear after you click can be any of a variety of video or other interactive ads that VideoEgg specializes in. The Twig ad bar itself is similar to an [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Attack of The Frames: VideoEgg Introduces The Twig Ad Bar &#124; CHARGED's Digital Lifestyle at Work or Play</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2698923</link>
		<dc:creator>Attack of The Frames: VideoEgg Introduces The Twig Ad Bar &#124; CHARGED's Digital Lifestyle at Work or Play</dc:creator>
		<pubDate>Wed, 15 Apr 2009 14:29:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2698923</guid>
		<description>[...] the regular ad units normally on the side. The ads that appear after you click can be any of a variety of video or other interactive ads that VideoEgg specializes in. The Twig ad bar itself is similar to an [...]</description>
		<content:encoded><![CDATA[<p>[...] the regular ad units normally on the side. The ads that appear after you click can be any of a variety of video or other interactive ads that VideoEgg specializes in. The Twig ad bar itself is similar to an [...]</p>
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	</item>
	<item>
		<title>By: Attack of The Frames: VideoEgg Introduces The Twig Ad Bar</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2698899</link>
		<dc:creator>Attack of The Frames: VideoEgg Introduces The Twig Ad Bar</dc:creator>
		<pubDate>Wed, 15 Apr 2009 14:18:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2698899</guid>
		<description>[...] the regular ad units normally on the side. The ads that appear after you click can be any of a variety of video or other interactive ads that VideoEgg specializes in. The Twig ad bar itself is similar to an [...]</description>
		<content:encoded><![CDATA[<p>[...] the regular ad units normally on the side. The ads that appear after you click can be any of a variety of video or other interactive ads that VideoEgg specializes in. The Twig ad bar itself is similar to an [...]</p>
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		<title>By: Alfabetic &#187; Blog Archive &#187; Veoh Segmenta Anuncios de Video Basado en Patrones de Vista Pasados</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2484777</link>
		<dc:creator>Alfabetic &#187; Blog Archive &#187; Veoh Segmenta Anuncios de Video Basado en Patrones de Vista Pasados</dc:creator>
		<pubDate>Sun, 28 Sep 2008 13:51:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2484777</guid>
		<description>[...] están intentando averiguar como hacer que los anuncios funcionen en video Web — Desde YouTube a VideoEgg Una cuestión importante es la calidad del inventario de video afuera. Muchos publicistas no [...]</description>
		<content:encoded><![CDATA[<p>[...] están intentando averiguar como hacer que los anuncios funcionen en video Web — Desde YouTube a VideoEgg Una cuestión importante es la calidad del inventario de video afuera. Muchos publicistas no [...]</p>
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		<title>By: Its Rockin &#187; Blog Archive &#187; Veoh Targets Video Ads Based On Past Viewing Patterns</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2408759</link>
		<dc:creator>Its Rockin &#187; Blog Archive &#187; Veoh Targets Video Ads Based On Past Viewing Patterns</dc:creator>
		<pubDate>Tue, 15 Jul 2008 04:58:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2408759</guid>
		<description>[...] trying to figure out how to make ads work on Web video—from YouTube to VideoEgg. A big issue is the quality of the video inventory out there. Many advertisers don&#8217;t want to [...]</description>
		<content:encoded><![CDATA[<p>[...] trying to figure out how to make ads work on Web video—from YouTube to VideoEgg. A big issue is the quality of the video inventory out there. Many advertisers don&#8217;t want to [...]</p>
]]></content:encoded>
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		<title>By: TechCrunch Japanese アーカイブ &#187; Veoh、閲覧パターンに基づく行動ターゲティング動画広告を正式発表</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2408588</link>
		<dc:creator>TechCrunch Japanese アーカイブ &#187; Veoh、閲覧パターンに基づく行動ターゲティング動画広告を正式発表</dc:creator>
		<pubDate>Tue, 15 Jul 2008 00:47:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2408588</guid>
		<description>[...] YouTubeからVideoEggまで、ウェブ動画関係各社が広告手法について頭を悩ませている。最大の関心事は動画資産の品質に関するもの。多くの広告主が、利用者によって作成された動画に広告を掲載することでブランドや製品をリスクに晒すようなことはしたくないと考えている。Veohで月間1億件閲覧されるという動画も、多くは素人の作成したものだ。 [...]</description>
		<content:encoded><![CDATA[<p>[...] YouTubeからVideoEggまで、ウェブ動画関係各社が広告手法について頭を悩ませている。最大の関心事は動画資産の品質に関するもの。多くの広告主が、利用者によって作成された動画に広告を掲載することでブランドや製品をリスクに晒すようなことはしたくないと考えている。Veohで月間1億件閲覧されるという動画も、多くは素人の作成したものだ。 [...]</p>
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		<title>By: Veoh Targets Video Ads Based On Past Viewing Patterns &#124; All tech stuff</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2408017</link>
		<dc:creator>Veoh Targets Video Ads Based On Past Viewing Patterns &#124; All tech stuff</dc:creator>
		<pubDate>Mon, 14 Jul 2008 14:18:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2408017</guid>
		<description>[...] trying to figure out how to make ads work on Web video—from YouTube to VideoEgg. A big issue is the quality of the video inventory out there. Many advertisers don&#8217;t want to [...]</description>
		<content:encoded><![CDATA[<p>[...] trying to figure out how to make ads work on Web video—from YouTube to VideoEgg. A big issue is the quality of the video inventory out there. Many advertisers don&#8217;t want to [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Veoh Targets Video Ads Based On Past Viewing Patterns</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2407996</link>
		<dc:creator>Veoh Targets Video Ads Based On Past Viewing Patterns</dc:creator>
		<pubDate>Mon, 14 Jul 2008 13:48:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2407996</guid>
		<description>[...] trying to figure out how to make ads work on Web video—from YouTube to VideoEgg. A big issue is the quality of the video inventory out there. Many advertisers don&#8217;t want to [...]</description>
		<content:encoded><![CDATA[<p>[...] trying to figure out how to make ads work on Web video—from YouTube to VideoEgg. A big issue is the quality of the video inventory out there. Many advertisers don&#8217;t want to [...]</p>
]]></content:encoded>
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		<title>By: Advertising with online video - the obvious solution from VideoEgg &#171; webware scratch pad</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-2/#comment-2406474</link>
		<dc:creator>Advertising with online video - the obvious solution from VideoEgg &#171; webware scratch pad</dc:creator>
		<pubDate>Sat, 12 Jul 2008 00:14:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2406474</guid>
		<description>[...] with online video - the obvious solution from&#160;VideoEgg  TechCrunch article about VideoEgg&#8217;s new development for intelligent ads with Video. Beats the YouTube model [...]</description>
		<content:encoded><![CDATA[<p>[...] with online video &#8211; the obvious solution from&nbsp;VideoEgg  TechCrunch article about VideoEgg&#8217;s new development for intelligent ads with Video. Beats the YouTube model [...]</p>
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		<title>By: ARK</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2406086</link>
		<dc:creator>ARK</dc:creator>
		<pubDate>Fri, 11 Jul 2008 18:29:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2406086</guid>
		<description>sorry i didn&#039;t catch this in the heat of the moment, still fascinating two days later.  there&#039;s a lot of misinformation on this thread, and a lot of emotion, but what&#039;s missing is a real understanding of what advertisers want and where the market is going.  advertisers want cost per engagement models, so they&#039;ll get them.  advertisers want innovation, so they&#039;ll get it.  video in page pays better than traditional display banners, so publishers will take them.  so that means there&#039;s money in this business.  not every company will be a google, that&#039;s too high a standard.  success is relative, but building nice sized companies with solid revenues in a fun environment sounds like a good objective and i know that&#039;s what troy and  VE are doing as are others in the space.   i&#039;m on the front lines in this business as well so you may say i have a vested interest in making it sound good, but i&#039;m here to tell you, it&#039;s for real....</description>
		<content:encoded><![CDATA[<p>sorry i didn&#8217;t catch this in the heat of the moment, still fascinating two days later.  there&#8217;s a lot of misinformation on this thread, and a lot of emotion, but what&#8217;s missing is a real understanding of what advertisers want and where the market is going.  advertisers want cost per engagement models, so they&#8217;ll get them.  advertisers want innovation, so they&#8217;ll get it.  video in page pays better than traditional display banners, so publishers will take them.  so that means there&#8217;s money in this business.  not every company will be a google, that&#8217;s too high a standard.  success is relative, but building nice sized companies with solid revenues in a fun environment sounds like a good objective and i know that&#8217;s what troy and  VE are doing as are others in the space.   i&#8217;m on the front lines in this business as well so you may say i have a vested interest in making it sound good, but i&#8217;m here to tell you, it&#8217;s for real&#8230;.</p>
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		<title>By: Search Engine Optimization &#187; Blog Archive &#187; SearchCap: The Day In Search, July 9, 2008</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2405371</link>
		<dc:creator>Search Engine Optimization &#187; Blog Archive &#187; SearchCap: The Day In Search, July 9, 2008</dc:creator>
		<pubDate>Fri, 11 Jul 2008 03:27:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2405371</guid>
		<description>[...] VideoEgg Launches New Video Ad Units. Maybe YouTube Should Pay Attention, TechCrunch [...]</description>
		<content:encoded><![CDATA[<p>[...] VideoEgg Launches New Video Ad Units. Maybe YouTube Should Pay Attention, TechCrunch [...]</p>
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		<title>By: Puma Football - v1.08: The Trick Boot &#171; The World According To Carp</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2405119</link>
		<dc:creator>Puma Football - v1.08: The Trick Boot &#171; The World According To Carp</dc:creator>
		<pubDate>Thu, 10 Jul 2008 21:02:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2405119</guid>
		<description>[...] Puma Football - v1.08: The Trick&#160;Boot  Testing the ad sharing capabilities of VideoEgg platform. They make it possible for the ads that are served through their platform to be added to all kind of social web sites like WordPress, Facebook, Netvibes etc. and shared through email with one click from the video itself. I like it a lot. Check out the menu in the video I uploaded to see for yourself. Be sure to check out the other features of the platform as well. More info here. [...]</description>
		<content:encoded><![CDATA[<p>[...] Puma Football &#8211; v1.08: The Trick&nbsp;Boot  Testing the ad sharing capabilities of VideoEgg platform. They make it possible for the ads that are served through their platform to be added to all kind of social web sites like WordPress, Facebook, Netvibes etc. and shared through email with one click from the video itself. I like it a lot. Check out the menu in the video I uploaded to see for yourself. Be sure to check out the other features of the platform as well. More info here. [...]</p>
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		<title>By: Jason</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2404651</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Thu, 10 Jul 2008 15:44:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2404651</guid>
		<description>This looks like a great idea! they had announced it a few months back but apparently they got it to work!

A lot of &lt;a href=&quot;http://www.internetevolution.com/author.asp?section_id=466&amp;doc_id=155826&amp;f_src=flffour&quot; rel=&quot;nofollow&quot;&gt;people don&#039;t know how to monetize social networks,&lt;/a&gt; at least Newegg does!</description>
		<content:encoded><![CDATA[<p>This looks like a great idea! they had announced it a few months back but apparently they got it to work!</p>
<p>A lot of <a href="http://www.internetevolution.com/author.asp?section_id=466&amp;doc_id=155826&amp;f_src=flffour" rel="nofollow">people don&#8217;t know how to monetize social networks,</a> at least Newegg does!</p>
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		<title>By: google</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2404338</link>
		<dc:creator>google</dc:creator>
		<pubDate>Thu, 10 Jul 2008 11:27:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2404338</guid>
		<description>http://www.notebookera.com</description>
		<content:encoded><![CDATA[<p><a href="http://www.notebookera.com" rel="nofollow"></a><a href='http://www.notebookera.com'>http://www.notebookera.com</a></p>
]]></content:encoded>
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		<title>By: ballzack</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2404079</link>
		<dc:creator>ballzack</dc:creator>
		<pubDate>Thu, 10 Jul 2008 06:15:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2404079</guid>
		<description>@38: Frank, what VideoEgg needs is for you to take over, or maybe some other TechCrunch regular like A______ .

Clearly the people who post regularly on TechCrunch know a lot about the tech industry.  They all run their own companies, hell they all sold 3 companies  to Google already.  They post here to share their wisdom and hard earned success tips, not out of some overpowering inferiority complex.

It&#039;s hilarious how you fail to recognize that you&#039;re nothing more than a pathetic wannabe with all your know-it-all bluster.  Troy is just a schmuck?  How should we label you then, other than a self-delusional looser?</description>
		<content:encoded><![CDATA[<p>@38: Frank, what VideoEgg needs is for you to take over, or maybe some other TechCrunch regular like A______ .</p>
<p>Clearly the people who post regularly on TechCrunch know a lot about the tech industry.  They all run their own companies, hell they all sold 3 companies  to Google already.  They post here to share their wisdom and hard earned success tips, not out of some overpowering inferiority complex.</p>
<p>It&#8217;s hilarious how you fail to recognize that you&#8217;re nothing more than a pathetic wannabe with all your know-it-all bluster.  Troy is just a schmuck?  How should we label you then, other than a self-delusional looser?</p>
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		<title>By: A_______</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2403971</link>
		<dc:creator>A_______</dc:creator>
		<pubDate>Thu, 10 Jul 2008 04:40:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2403971</guid>
		<description>Hey Bob,

 I think you have a few names confused.  David Moore was (and is) the the founder of 24/7 - he is still the CEO under WPP.  David Morgan is the founder of Tacoda.  So they are not the same person. 

I am neither affiliated with Square Ventures or Tacoda so there is no bad blood or angst from my perspective.  What I have is keen insights into the inner workings of the Video ad market and the ad network world.  My experience and knowledge tells me that VideoEgg is not in a position to succeed.  Whether its due to their constant change of focus, their myopic understanding of the ad market or the fact that the in-video space is not yet able to support a company with a burn rate in the mid 7 figures; what I am trying to get across is that these children have no place at the head of the table.

For some reason this company is always in the spotlight even though they are neither innovators or industry leaders.  

That&#039;s all...

Anyhow - I shot a 76 today so I am quite happy with my afternoon spent on the links.  How was your afternoon?</description>
		<content:encoded><![CDATA[<p>Hey Bob,</p>
<p> I think you have a few names confused.  David Moore was (and is) the the founder of 24/7 &#8211; he is still the CEO under WPP.  David Morgan is the founder of Tacoda.  So they are not the same person. </p>
<p>I am neither affiliated with Square Ventures or Tacoda so there is no bad blood or angst from my perspective.  What I have is keen insights into the inner workings of the Video ad market and the ad network world.  My experience and knowledge tells me that VideoEgg is not in a position to succeed.  Whether its due to their constant change of focus, their myopic understanding of the ad market or the fact that the in-video space is not yet able to support a company with a burn rate in the mid 7 figures; what I am trying to get across is that these children have no place at the head of the table.</p>
<p>For some reason this company is always in the spotlight even though they are neither innovators or industry leaders.  </p>
<p>That&#8217;s all&#8230;</p>
<p>Anyhow &#8211; I shot a 76 today so I am quite happy with my afternoon spent on the links.  How was your afternoon?</p>
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		<title>By: Frank Church</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2403756</link>
		<dc:creator>Frank Church</dc:creator>
		<pubDate>Thu, 10 Jul 2008 02:19:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2403756</guid>
		<description>troy is obviously a schmuck. dude needs a biz and/or marketing guy to take over. he is clueless and needs to remove himself from the discussion he obviously can&#039;t handle. defensiveness is very unbecoming, and quoting Wilson, well, go look at sequoia&#039;s thoughts (unless you&#039;re funded by USV). Hey, you&#039;re young you&#039;ll have other chances.</description>
		<content:encoded><![CDATA[<p>troy is obviously a schmuck. dude needs a biz and/or marketing guy to take over. he is clueless and needs to remove himself from the discussion he obviously can&#8217;t handle. defensiveness is very unbecoming, and quoting Wilson, well, go look at sequoia&#8217;s thoughts (unless you&#8217;re funded by USV). Hey, you&#8217;re young you&#8217;ll have other chances.</p>
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		<title>By: An ex publisher</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2403733</link>
		<dc:creator>An ex publisher</dc:creator>
		<pubDate>Thu, 10 Jul 2008 02:00:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2403733</guid>
		<description>I tried Videoegg ads for a while. Their ad-inventory is extremely limited. They couldn&#039;t fill even a few thousand impressions a day for me. And when they did, they were showing the same ads over and over again. I guess that&#039;s because you can&#039;t get a lot of video-ads from advertisers. So I had to take the videoegg ads off.

Moreover, I don&#039;t believe in the Cost-per-Engagement ads. Cost-per-K-impression ads work because advertisers want their brands in front of the user. So, they pay for every chance to be in front of the user. In that sense, CPE ads are similar to CPM -- as the brands do get displayed to the user in a fancy video format. Only the publisher doesn&#039;t get paid if the user doesn&#039;t specifically engage with the ad. Take an example of the NBA ad. Do you really need the user to engage with the ad to send the message?</description>
		<content:encoded><![CDATA[<p>I tried Videoegg ads for a while. Their ad-inventory is extremely limited. They couldn&#8217;t fill even a few thousand impressions a day for me. And when they did, they were showing the same ads over and over again. I guess that&#8217;s because you can&#8217;t get a lot of video-ads from advertisers. So I had to take the videoegg ads off.</p>
<p>Moreover, I don&#8217;t believe in the Cost-per-Engagement ads. Cost-per-K-impression ads work because advertisers want their brands in front of the user. So, they pay for every chance to be in front of the user. In that sense, CPE ads are similar to CPM &#8212; as the brands do get displayed to the user in a fancy video format. Only the publisher doesn&#8217;t get paid if the user doesn&#8217;t specifically engage with the ad. Take an example of the NBA ad. Do you really need the user to engage with the ad to send the message?</p>
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		<title>By: VideoEgg: New Buzz for Old Hats &#171; NewTeeVee</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2403542</link>
		<dc:creator>VideoEgg: New Buzz for Old Hats &#171; NewTeeVee</dc:creator>
		<pubDate>Wed, 09 Jul 2008 23:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2403542</guid>
		<description>[...] Some tech blogs jumped on the VideoEgg bandwagon to tout its &#8220;new&#8221; features such as dynamic RSS content updates, localized messaging, multiple video tracks in a single ad, shopping functionality and sharing. [...]</description>
		<content:encoded><![CDATA[<p>[...] Some tech blogs jumped on the VideoEgg bandwagon to tout its &#8220;new&#8221; features such as dynamic RSS content updates, localized messaging, multiple video tracks in a single ad, shopping functionality and sharing. [...]</p>
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		<title>By: Bob C</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2403539</link>
		<dc:creator>Bob C</dc:creator>
		<pubDate>Wed, 09 Jul 2008 23:44:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2403539</guid>
		<description>A,

Find it quite interesting that you mention 24/7 Media. Didn&#039;t Dave Morgan and Gil found that company? The same Dave and Gil that founded Tacoda and sold AOL a bill of goods by stealing another company&#039;s patented technology and selling it as their own for $275 million and is being sued because of it??? I now clearly understand the angst in your prior post. It&#039;s quite personal. 

Ironically it also appears that Troy is indicating you have an association with Union Square Ventures? Say it isn&#039;t so! Isn&#039;t this the same Union Square Ventures that funded Tacoda??? The same group that all slapped each other on the back along with Morgan when it was sold to AOL???

I get it now. Maybe you could tell us how many millions were held back by AOL from all of your checks pending resolution of the patent litigation suit? 

I guess if I were able to profit millions by selling a company with no proprietary or patented technology, that another small company rightfully owned and invented, I too perhaps would share the same arrogance you&#039;ve so graciously displayed to all of us here.</description>
		<content:encoded><![CDATA[<p>A,</p>
<p>Find it quite interesting that you mention 24/7 Media. Didn&#8217;t Dave Morgan and Gil found that company? The same Dave and Gil that founded Tacoda and sold AOL a bill of goods by stealing another company&#8217;s patented technology and selling it as their own for $275 million and is being sued because of it??? I now clearly understand the angst in your prior post. It&#8217;s quite personal. </p>
<p>Ironically it also appears that Troy is indicating you have an association with Union Square Ventures? Say it isn&#8217;t so! Isn&#8217;t this the same Union Square Ventures that funded Tacoda??? The same group that all slapped each other on the back along with Morgan when it was sold to AOL???</p>
<p>I get it now. Maybe you could tell us how many millions were held back by AOL from all of your checks pending resolution of the patent litigation suit? </p>
<p>I guess if I were able to profit millions by selling a company with no proprietary or patented technology, that another small company rightfully owned and invented, I too perhaps would share the same arrogance you&#8217;ve so graciously displayed to all of us here.</p>
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		<title>By: ONLINE SERVICES/INTERACTIVE MEDIA &#171; Daily Marauder</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2403533</link>
		<dc:creator>ONLINE SERVICES/INTERACTIVE MEDIA &#171; Daily Marauder</dc:creator>
		<pubDate>Wed, 09 Jul 2008 23:38:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2403533</guid>
		<description>[...] ad units coming out of VideoEgg. Today, VideoEgg is launching five new kinds of Web video ads. (http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-a... [...]</description>
		<content:encoded><![CDATA[<p>[...] ad units coming out of VideoEgg. Today, VideoEgg is launching five new kinds of Web video ads. (<a href="http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-a.." rel="nofollow"></a><a href='http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-a'>http://www.tech...be-should-pay-a</a>... [...]</p>
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		<title>By: 值得YouTube等视频网站学习的广告模式</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2403525</link>
		<dc:creator>值得YouTube等视频网站学习的广告模式</dc:creator>
		<pubDate>Wed, 09 Jul 2008 23:32:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2403525</guid>
		<description>[...] G日报  值得YouTube等视频网站学习的广告模式&#160;据Erick Schonfeld报道： [...]</description>
		<content:encoded><![CDATA[<p>[...] G日报  值得YouTube等视频网站学习的广告模式&nbsp;据Erick Schonfeld报道： [...]</p>
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		<title>By: A_____</title>
		<link>http://www.techcrunch.com/2008/07/09/videoegg-launches-new-video-ad-units-maybe-youtube-should-pay-attention/comment-page-1/#comment-2403429</link>
		<dc:creator>A_____</dc:creator>
		<pubDate>Wed, 09 Jul 2008 22:29:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.techcrunch.com/?p=19762#comment-2403429</guid>
		<description>touche&#039;

Its been fun Troy but I have a tee time to make

Of to the links!</description>
		<content:encoded><![CDATA[<p>touche&#8217;</p>
<p>Its been fun Troy but I have a tee time to make</p>
<p>Of to the links!</p>
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