Comments on: Google Tops Reputation Survey in U.S.; No. 2 Worldwide. Do You Agree? Vote In The TechCrunch Reputation Poll. http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/ Startup and Technology News Thu, 04 Dec 2008 18:43:23 +0000 http://wordpress.org/?v=2.6.5 By: Is your organisation an Apple or a Google? | DavePress http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2465920 Is your organisation an Apple or a Google? | DavePress Thu, 11 Sep 2008 19:52:33 +0000 http://www.techcrunch.com/?p=19704#comment-2465920 [...] light years ahead of Apple - a company that in some ways they share a kinship with when it comes to their reputation for innovation. Apple (or for that matter any big company) can learn a lot about radical [...] [...] light years ahead of Apple - a company that in some ways they share a kinship with when it comes to their reputation for innovation. Apple (or for that matter any big company) can learn a lot about radical [...]

]]> By: Nick D. http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2405806 Nick D. Fri, 11 Jul 2008 15:27:27 +0000 http://www.techcrunch.com/?p=19704#comment-2405806 There are certain situations - Apple and Berkshire Hathaway being great examples - where the company reputation derives primarily from the myth of the founder. Berkshire Hathaway rates high in most reputation rankings, but if you dig into the individual companies (e.g. Johns Manville, Geico, Shaw Industries), the story is very different. Same with Apple, whose reputation is attached at the hip to the myth of Jobs, despite a recent run of generally mediocre products and (now with the i-Phone contract fiasco) services. There are certain situations - Apple and Berkshire Hathaway being great examples - where the company reputation derives primarily from the myth of the founder. Berkshire Hathaway rates high in most reputation rankings, but if you dig into the individual companies (e.g. Johns Manville, Geico, Shaw Industries), the story is very different. Same with Apple, whose reputation is attached at the hip to the myth of Jobs, despite a recent run of generally mediocre products and (now with the i-Phone contract fiasco) services.

]]> By: Peter http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2405172 Peter Thu, 10 Jul 2008 22:22:17 +0000 http://www.techcrunch.com/?p=19704#comment-2405172 I agree with the above, your question is double-barrelled and therefore makes no sense. Then again I work in Market Research so I deal with this kind of crap every day. Reputation Instituter actually use a number of questions to get their rankings, though it's interesting that even your bad question brings Google to the top. I agree with the above, your question is double-barrelled and therefore makes no sense. Then again I work in Market Research so I deal with this kind of crap every day.

Reputation Instituter actually use a number of questions to get their rankings, though it’s interesting that even your bad question brings Google to the top.

]]> By: 학주니의 인터넷 로그 » Blog Archive » 2008-07-10 마가린 북마크입니다. http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2403119 학주니의 인터넷 로그 » Blog Archive » 2008-07-10 마가린 북마크입니다. Wed, 09 Jul 2008 18:05:11 +0000 http://www.techcrunch.com/?p=19704#comment-2403119 [...] Google Tops Reputation Survey in U.S.; No. 2 Worldwide. Do You Agree? Vote In The TechCrunch Reputat... [...] [...] Google Tops Reputation Survey in U.S.; No. 2 Worldwide. Do You Agree? Vote In The TechCrunch Reputat… [...]

]]> By: David http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2402989 David Wed, 09 Jul 2008 16:10:05 +0000 http://www.techcrunch.com/?p=19704#comment-2402989 Be careful about trusting google too much folks. Try googling a camera, for instance, the "Canon SD1000". One of the sponored links that appears is "Everyprice.com". This is a well known front end to several bogus low-lif bait and switch electronics companies that operate out of NYC. All the of reseller reviews on Everyprice.com are completely bogus. Many consumers are getting screwed everyday, and have been for years now. Google, however, still gladly accepts money from Everyprice.com to be a "sponsored link" and suck unsuspecting consumers to these horrible electronics companies (thedigitalnerds, wilddigital, fotoconnection, the list goes on and on and on). That's not very reputable in my opinion. Google needs to open its eyes, close its wallet, and do something about this. Be careful about trusting google too much folks. Try googling a camera, for instance, the “Canon SD1000″. One of the sponored links that appears is “Everyprice.com”. This is a well known front end to several bogus low-lif bait and switch electronics companies that operate out of NYC. All the of reseller reviews on Everyprice.com are completely bogus. Many consumers are getting screwed everyday, and have been for years now. Google, however, still gladly accepts money from Everyprice.com to be a “sponsored link” and suck unsuspecting consumers to these horrible electronics companies (thedigitalnerds, wilddigital, fotoconnection, the list goes on and on and on). That’s not very reputable in my opinion. Google needs to open its eyes, close its wallet, and do something about this.

]]> By: julie http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2402774 julie Wed, 09 Jul 2008 12:42:54 +0000 http://www.techcrunch.com/?p=19704#comment-2402774 I admire Google (their business module and minds behind) but I don't trust them. I think the poll question in incorrect. I admire Google (their business module and minds behind) but I don’t trust them. I think the poll question in incorrect.

]]> By: Roman http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2402191 Roman Wed, 09 Jul 2008 02:13:07 +0000 http://www.techcrunch.com/?p=19704#comment-2402191 this polls sounds like pure bullshit to me.. KRAFT? the makers of CRAP food that kills you and is disgusting and awful? people are either really stupid or something is messed up.. KRAFT IS what is wrong with the food industry.. anyways this whole poll seems rediculous.. i consider myself quite informed on brands.. and this lists really sucks yea bmws are cool and all.. but i admire toyota more for what they have done for the global auto industry.. anyways i once again have lost faith in humankind this polls sounds like pure bullshit to me.. KRAFT? the makers of CRAP food that kills you and is disgusting and awful? people are either really stupid or something is messed up.. KRAFT IS what is wrong with the food industry..
anyways this whole poll seems rediculous.. i consider myself quite informed on brands.. and this lists really sucks

yea bmws are cool and all.. but i admire toyota more for what they have done for the global auto industry.. anyways i once again have lost faith in humankind

]]> By: TechCrunch Japanese アーカイブ » 企業の評判ランキングでGoogleが国内1位で世界でも2位。Tech Crunchでも調査してみよう http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2402095 TechCrunch Japanese アーカイブ » 企業の評判ランキングでGoogleが国内1位で世界でも2位。Tech Crunchでも調査してみよう Wed, 09 Jul 2008 00:35:58 +0000 http://www.techcrunch.com/?p=19704#comment-2402095 [...] ［原文へ］ [...] [...] ［原文へ］ [...]

]]> By: Luther http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401987 Luther Tue, 08 Jul 2008 23:25:31 +0000 http://www.techcrunch.com/?p=19704#comment-2401987 Google is basically a spyware and data aggregating company, no? I try to stay away from Google except for search, and keep their tracking cookie off my computer. It's a shame that the sheeple are so meek and corporations so much in control of Congress. I think we Americans should be as secure in our computers as we are in the rest of our home. If you have a firewall that blocks outbound communications, you get messages all the time like "ubxqjkl.exe is trying to access the Internet." What the hell is that? What's going out? Some things get into general knowledge, like the fact that every time you upgrade Windows a copy of your registry goes back to Bill, but we should really be able to control what goes in and out of our computers. Google is basically a spyware and data aggregating company, no? I try to stay away from Google except for search, and keep their tracking cookie off my computer.

It’s a shame that the sheeple are so meek and corporations so much in control of Congress. I think we Americans should be as secure in our computers as we are in the rest of our home. If you have a firewall that blocks outbound communications, you get messages all the time like “ubxqjkl.exe is trying to access the Internet.” What the hell is that? What’s going out? Some things get into general knowledge, like the fact that every time you upgrade Windows a copy of your registry goes back to Bill, but we should really be able to control what goes in and out of our computers.

]]> By: Joe http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401921 Joe Tue, 08 Jul 2008 22:31:24 +0000 http://www.techcrunch.com/?p=19704#comment-2401921 trust and admire are two different values. I admire Google but don't necessarily trust them to do the right thing, e.g. when it comes to privacy and analysis of data etc. Apple I both admire and trust based on my long experience as a customer. trust and admire are two different values. I admire Google but don’t necessarily trust them to do the right thing, e.g. when it comes to privacy and analysis of data etc.

Apple I both admire and trust based on my long experience as a customer.

]]> By: Al http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401780 Al Tue, 08 Jul 2008 20:56:44 +0000 http://www.techcrunch.com/?p=19704#comment-2401780 How can Google be so respected when they no stomach in standing up to China and their thought police. How can Google be so respected when they no stomach in standing up to China and their thought police.

]]> By: noah kagan http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401721 noah kagan Tue, 08 Jul 2008 20:10:47 +0000 http://www.techcrunch.com/?p=19704#comment-2401721 http://www.brandtags.net/battle/leaderboard.php is another real time listing of brands "value." http://www.brandtags.net/battle/leaderboard.php is another real time listing of brands “value.”

]]> By: Aaron Stannard http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401689 Aaron Stannard Tue, 08 Jul 2008 19:51:19 +0000 http://www.techcrunch.com/?p=19704#comment-2401689 I only voted for Toyota - their cars have saved me from injury on one occasion and have always proven to be very reliable and robust. The service packages are great too. I only voted for Toyota - their cars have saved me from injury on one occasion and have always proven to be very reliable and robust. The service packages are great too.

]]> By: Rykos http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401687 Rykos Tue, 08 Jul 2008 19:47:24 +0000 http://www.techcrunch.com/?p=19704#comment-2401687 Erick, rather... bah, no ability to edit my posts. Erick, rather… bah, no ability to edit my posts.

]]> By: Rykos http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401686 Rykos Tue, 08 Jul 2008 19:46:53 +0000 http://www.techcrunch.com/?p=19704#comment-2401686 I dub thee Eric "Pollmaster" Schonfeld. Please take this anyway you want. Also, it is nice that users do not read previous comments before they comment. I dub thee Eric “Pollmaster” Schonfeld. Please take this anyway you want.

Also, it is nice that users do not read previous comments before they comment.

]]> By: Adam C http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401677 Adam C Tue, 08 Jul 2008 19:36:21 +0000 http://www.techcrunch.com/?p=19704#comment-2401677 Why no love for IBM in the TC poll? (ok, I'm biased, I work for them... but still, would love to see how they'd have fared in your TC poll). Or was it supposed to be IBM instead of BMW twice? Why no love for IBM in the TC poll? (ok, I’m biased, I work for them… but still, would love to see how they’d have fared in your TC poll). Or was it supposed to be IBM instead of BMW twice?

]]> By: Larry Chiang http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401660 Larry Chiang Tue, 08 Jul 2008 19:20:09 +0000 http://www.techcrunch.com/?p=19704#comment-2401660 How about Four Seasons? :-I How about Four Seasons?
:-I

]]> By: Robbie Kiama http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401624 Robbie Kiama Tue, 08 Jul 2008 18:50:08 +0000 http://www.techcrunch.com/?p=19704#comment-2401624 You just can't stop admiring what is possible in this this new age: a company is barely 10 years old and already it's No 1 trusted company in US and 2'nd in the world. Unbelievable... You just can’t stop admiring what is possible in this this new age: a company is barely 10 years old and already it’s No 1 trusted company in US and 2′nd in the world. Unbelievable…

]]> By: Harsch http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401581 Harsch Tue, 08 Jul 2008 18:25:36 +0000 http://www.techcrunch.com/?p=19704#comment-2401581 I'm guessing those who trust Google the most never read Google's Privacy Policy I’m guessing those who trust Google the most never read Google’s Privacy Policy

]]> By: Fact9 http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401516 Fact9 Tue, 08 Jul 2008 17:50:43 +0000 http://www.techcrunch.com/?p=19704#comment-2401516 I admire IBM & Levi's very much too. My IBM thinkpad (pre Lenovo R51 model) is a legendary workhouse & my Levi's jeans have never malfunctioned on me before I admire IBM & Levi’s very much too.

My IBM thinkpad (pre Lenovo R51 model) is a legendary workhouse & my Levi’s jeans have never malfunctioned on me before

]]> By: Chris J. http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401511 Chris J. Tue, 08 Jul 2008 17:47:13 +0000 http://www.techcrunch.com/?p=19704#comment-2401511 Comparing the different survey results strikes me as incongruent. Trust and value and admiration are all very different things. I can admire a company I don't really trust: Dell, for example, is highly admirable for the massive change they brought in JIT production. But that doesn't mean I have trust in their product, their sales process and intent, their customer service, etc. I can also trust one company more than another even if it's brand value is lower (for example I have more "trust" in the lower-valued BMW than in Microsoft). So these results are all interesting to analyze academically, but there's not much point in trying to reconcile the lists. Comparing the different survey results strikes me as incongruent. Trust and value and admiration are all very different things. I can admire a company I don’t really trust: Dell, for example, is highly admirable for the massive change they brought in JIT production. But that doesn’t mean I have trust in their product, their sales process and intent, their customer service, etc.

I can also trust one company more than another even if it’s brand value is lower (for example I have more “trust” in the lower-valued BMW than in Microsoft).

So these results are all interesting to analyze academically, but there’s not much point in trying to reconcile the lists.

]]> By: Gravity http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401502 Gravity Tue, 08 Jul 2008 17:42:24 +0000 http://www.techcrunch.com/?p=19704#comment-2401502 lol, yea... BMW is twice there =D lol, yea… BMW is twice there =D

]]> By: Tech Search Maniac http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401500 Tech Search Maniac Tue, 08 Jul 2008 17:41:18 +0000 http://www.techcrunch.com/?p=19704#comment-2401500 Who do you trust more, Google or Toyota? The answer is very clear GOOGLE..If we answer the next question, the previous question would be answered itself.. How many times in a week do we need to depend on Google and how many times we depend upon Toyota? The answer is crystal clear..... Who do you trust more, Google or Toyota? The answer is very clear GOOGLE..If we answer the next question, the previous question would be answered itself..
How many times in a week do we need to depend on Google and how many times we depend upon Toyota?
The answer is crystal clear…..

]]> By: Micro http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401492 Micro Tue, 08 Jul 2008 17:38:04 +0000 http://www.techcrunch.com/?p=19704#comment-2401492 I personally trust Google the most, but what is with all of those technology companies on there? I personally trust Google the most, but what is with all of those technology companies on there?

]]> By: Tara http://www.techcrunch.com/2008/07/08/google-tops-reputation-survey-in-us-no-2-worldwide-do-you-agree-vote-in-the-techcrunch-reputation-poll/#comment-2401476 Tara Tue, 08 Jul 2008 17:30:49 +0000 http://www.techcrunch.com/?p=19704#comment-2401476 Surprising that Mozilla Firefox isn't on this list (?). Definitely among the most trusted and admired brands in my book. Surprising that Mozilla Firefox isn’t on this list (?). Definitely among the most trusted and admired brands in my book.

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