ScribeFire Introduces Drag and Drop Ad Support
by Jason Kincaid on July 1, 2008

In the last few months we’ve seen a number of startups introduce drag-and-drop support for advertising, allowing users to monetize their blogs with a minimum amount of effort. The latest to join the fray is ScribeFire, a popular Firefox plugin that allows users to create and modify their blogposts from a window that is integrated into the browser. The new version of the plugin is now in private beta, and the first 100 TechCrunch readers to send a request to techcrunch@scribefire.com will receive invites.

As part of the plugin’s latest release, ScribeFire will include an ad component that makes placing advertising trivial for most users. While most other similar offerings require some modification of a webpage’s code (even if only one or two lines), ScribeFire can use a blogger’s credentials to place ads without having to manually embed anything. ScribeFire will draw from a number of ad services, using the ads with the highest CPMs in each slot, and users will be able to monitor their ad performance from a dashboard on ScribeFire’s site. And for now ScribeFire is totally free - users will get to keep all of the revenue from their ads (President Patrick Gavin says this will stay true for at least a few months, but that they may modify the payment system later on).

ScribeFire was formerly known as the Performancing blogging plugin, and was rebranded in December 2006. The following January Performancing ran into trouble and the future of ScribeFire seemed uncertain. Since then, the plugin’s technology has been acquired by MediaWhiz, a marketing provider.

Other services that offer similar drag and drop ad placement include Triggit and Weebly.

Comments

 

The important thing is that services are starting to focus on making advertising better for the end user, not just the ad network. You’ll see more tools like this over the next year.

shameless plug:

isocket just launched a private Beta of our (always) commission-free ad platform. http://www.isocket.com

 

Jason, is this the same ScribeFire that appears as a SPONSOR of techcrunch on the right? Should there be at least some sort of disclaimer?

 

Come on!?!

I’d at least expect you to mention this is from the same guy who was spamming Google with TextLinks. Google went on to drop the PR to 0 of any blogger who was using the last service…

And now a PubMatic and Rubicon knockoff!

 

With adsense squeezing publishers so much over the past few years, its not surprising to see bigger players trying to fill the plug and play monetization space.

Frankly, I’d anticipate ScribeFire to see significant market demand as there are tens of thousands of casual bloggers with sizable audiences who were running adsense who will start turning to this as a more lucrative and just as simple alternative.

 

I really like this app, and this makes it all the better…started using the app when I saw it here on techcrunch definitely a good one.

 

I have used Scribfire for sometime now and have never heard of this… Great news!

 

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