Comments on: Apture Gives Contextual Popups A Good Name

By: The Far Edge » Blog Archive » Apture Raises $4.1 Million Round For Contextual Rich Media Overlays

Wed, 18 Mar 2009 01:01:08 +0000

[...] (CEO of VMware) and Steve Taylor (former Executive VP of the Boston Globe). The service was first launched in June 2008 and has much improved since [...]

By: Scooopy.net » Apture Raises $4.1 Million Round For Contextual Rich Media Overlays

Tue, 17 Mar 2009 20:19:49 +0000

[...] (CEO of VMware) and Steve Taylor (former Executive VP of the Boston Globe). The service was first launched in June 2008 and has much improved since [...]

By: Apture Raises $4.1 Million Round For Contextual Rich Media Overlays « Ads Sanrego

Tue, 17 Mar 2009 14:32:34 +0000

[...] (CEO of VMware) and Steve Taylor (former Executive VP of the Boston Globe). The service was first launched in June 2008 and has much improved since [...]

By: Apture Raises $4.1 Million Round For Contextual Rich Media Overlays | Reviews Manual

Tue, 17 Mar 2009 13:41:36 +0000

[...] VMware) and Steve President (former Executive VP of the Beantown Globe). The assist was prototypal launched in June 2008 and has such reinforced since [...]

By: Apture Raises $4.1 Million Round For Contextual Rich Media Overlays | Blog YODspica Ltd

Tue, 17 Mar 2009 13:11:27 +0000

[...] (CEO of VMware) and Steve Taylor (former Executive VP of the Boston Globe). The service was first launched in June 2008 and has much improved since [...]

By: Apture Raises $4.1 Million Round For Contextual Rich Media Overlays

Apture Raises $4.1 Million Round For Contextual Rich Media Overlays — Tue, 17 Mar 2009 11:57:41 +0000

[...] (CEO of VMware) and Steve Taylor (former Executive VP of the Boston Globe). The service was first launched in June 2008 and has much improved since [...]

By: demon

demon — Thu, 11 Dec 2008 23:16:52 +0000

Does apture and SEO mix well ?

http://apture.com

By: CrunchBase API Stats and Apps

CrunchBase API Stats and Apps — Sat, 30 Aug 2008 00:58:52 +0000

[...] is a startup trying to bring “depth to the web” with contextual popups that require no browser plugin. The product’s blog integration provides a very visual and [...]

By: iren

iren — Sat, 09 Aug 2008 04:40:30 +0000

Какие положительные результаты

By: Игорь Корнеев

Игорь Корнеев — Fri, 01 Aug 2008 17:13:39 +0000

Люблю посты в таком духе! Спасибочки

By: xavierv

xavierv — Wed, 02 Jul 2008 18:58:09 +0000

Apture did a hell of a good job adding a layer of common knowledge on anybody’s blog. It’s a change in user’s habits, but aren’t we all 2.0 geeks here: I don’t see how a pop up window can scare us. It’s way less of a change than video commenting is, and I don’t see too many complaints there.

Plus for publishers, in terms of traffic, visitors are not clicking away from their pages to see a related wikipedia article and getting lost in the abyss of the long tail. That makes a hell of a difference. I’ve been using Apture for almost two months now, and it really is a breeze.

By: Niklas’ blog » Blog Archive » Sun-day: sun, Apture, The Jealous Girlfriends and Serbia looming

Tue, 01 Jul 2008 13:29:09 +0000

[...] for free to anybody, and a product video tour is available here. TechCrunch has covered it here. The product – so far, having used it for 24 hours – works magnificently and adds a lot more value [...]

By: Apture – links y contenido relevante para tu website

Apture – links y contenido relevante para tu website — Tue, 01 Jul 2008 00:33:53 +0000

[...] techcrunch No hay etiquetas para esta [...]

By: Kristján

Kristján — Tue, 01 Jul 2008 00:16:58 +0000

Protip: The settings button in the lower left of the Apture windows lets you:

-Disable open on hover
-Disable animation
-Disable Apture entirely

So there’s no need to continue whining.

By: Frank Church

Frank Church — Mon, 30 Jun 2008 19:14:51 +0000

@Tegan
Noscript it is!
https://addons....refox/addon/722

Everyone should customize their own web experience.

By: Rob Olson

Rob Olson — Mon, 30 Jun 2008 18:40:48 +0000

After seeing this demoed I was really impressed. I think it can genuinely add value to the content on the website. I almost missed the part of the article saying its open to the public now. I will try it out.

However, I really dislike things that happen on rollover and believe that they should be limited to activation on click.

By: A Funk

A Funk — Mon, 30 Jun 2008 17:53:44 +0000

bringing back relevance to adds while providing value to readers is going to be the future of advertising. Free content will always be monetized in some way and for a publisher you want to get paid but not annoy your readers. It will be interesting to see where this goes

By: ariel mcnichol

ariel mcnichol — Mon, 30 Jun 2008 17:42:24 +0000

This is HOT and has good timing. Yahoo may have done this two years ago, but the feed content wasn’t compelling enough yet. Now the feeds to the videos, music and maps deliver inline quite nicely.

By: po

po — Mon, 30 Jun 2008 17:32:12 +0000

http://shortcuts.yahoo.com/ did that two years ago

By: Tegan

Tegan — Mon, 30 Jun 2008 17:20:43 +0000

I don’t see the links. I surf with the Firefox add-on “NoScript”, and I enable (usually temporarily enable) sources as needed in order to get the functionality that I want from a site — provided that I know the functionality is there to want.

I don’t have the answer to this issue — it’s hard enough to articulate it — but if apture’s stuff is going to work, there should be something to make it evident that the links are there.

It would/will be easy to say that it’s my loss, if I choose to surf with features turned off by default, but I do enable sources as I become aware of them, site by site, and finding a way to let me know that something is there and worth enabling would presumably be to the benefit of the page’s author/sponsor/developer/owner (whomever).

By: Mark Hendrickson

Mark Hendrickson — Mon, 30 Jun 2008 17:09:07 +0000

I do think that the Snap previews could be improved, but they don’t exactly change throw user expectations off (links still go to pages). Btw, if you want to turn them off, there’s an option for that in the Snap popup.

By: Kevin H

Kevin H — Mon, 30 Jun 2008 16:51:44 +0000

They don’t work in the google reader feed of this page, either.

By: silicon valley dropout

silicon valley dropout — Mon, 30 Jun 2008 16:26:41 +0000

is this best a group of stanford computer science folks could do?

By: Josh

Josh — Mon, 30 Jun 2008 16:20:55 +0000

Like a number of people who’ve commented before me, I think that this quote is a bit odd considering the usage of Snap Shots:

I’m generally not pleased when a user interface does something I didn’t intend it to do.

This looks okayish. I like the fact that there’s a delay in the popups appearing on hover. But that could bode badly too: folks may be less aware of what’s made that popup box pop up. Also, the “close” button is hard to notice for someone less savvy.

I think this is prossibly just a stupid gimmick. “Contextual Popups” and “Good” rarely go together in a sentence.

By: Matt

Matt — Mon, 30 Jun 2008 15:56:12 +0000

This is an interesting idea, but I think they can take it further. Why not let the user select what they want? I can select a couple of words and a pop-up comes out with reference to those words.

Maybe I’m not interest in Redmond, Washington but in San Mateo, California.