Anyway, good to see new companies popping up in this space as it hopefully increases the awareness of advertisers and publishers about the value of advanced targeting. It’s getting better in that regard and we are witnessing an increase in demand for semantic technologies from media companies.

There’s a post on TechCrunch today on Peer39. Worth reading. Peer39 is a semantic analysis-enabled ad network. The company’s approach to information retrieval, their market focus, and their understanding the limits of their tech are what makes this c…

What does it mean to be semantic?

Some companies are overusing it for the purpose of marketing/hype E.g. Powerset ?! The best way to measure a “semantic” technology is based on real solutions/results and effectiveness in accommodating many harsh conditions. Easy to claim but never easy to prove E.g Powerset ?!

The evolution of online advertising is a matter of conditioning the rules to make online advertising smarter, more effective, more intuitive and engaging to users.

So why semantic? Perhaps it’s still too early to define this category as it may seem like a futuristic approach to web advertising and etc.

If you are still interested in futuristic web advertising, then perhaps I could interest you with “God Mode Ads” - more details here http://adexcel.com/blog/?p=4

Have a good one!

this is really a good write up nice work author it is very nice to see techcrunch getting back to its roots of getting innovative startups into the spotlight

does anyone here know of any other innovative startups in semantic web advertising?

Yep, the number of papers they (staffs) have published in various journals are high quality publications. This shows that Peer39 can invent its own algorithms plus exploring other algorithms that are available from the literatures, perhaps improved those ones by developing new ones.

I bet that Google, Yahoo, Microsoft will acquire Peer39 at some stage. I reckon that this company is worth more than useless/timewasting social networking sites as Facebook, MySpace and those.

Can someone fact check this post??

1- those who are not heavily involved in the I Advert industry and just want to get some advert bucks
2- those that have such a varied amount of content on their site that it is not possible to hand-select ads for each page or build their own engine.

However our research has shown that depending on the topic and audience adsense can leave anywhere from %50-%1000 on the table compared to highly targeted display and contextual adverts.

The reasons for this are that
1 - some markets just dont click - EPM is the way to go
2 - other markets have seen adsesne so much - they just wont click
3 - So many Adsense ads are arbitraged by affiliate marketers who grab a CPA from some place and setup a landing page. After the marketer takes him cut, and google theirs, the publisher is left with %20 of the value of the click paid by the original advertiser through their CPA

That all being said - - - If Peer39 can pull this off right and good, then they will have the most splendid time taking down the bloated giant.

http://www.peer39.com/publications.html

Rest assured, Peer39 is not vapor-ware. It’s a serious company with serious technology.