Comments on: A First Look Inside Peer39 & Its Semantic Advertising Technology

By: Gary

Gary — Thu, 28 May 2009 14:05:54 +0000

Very cool tech… looks similar to what OpenAmplify is doing.

Has anyone here played with their API yet?

By: Another $10.5M Unloads on Peer39’s Dock | The Good NET Guide

Another $10.5M Unloads on Peer39’s Dock | The Good NET Guide — Wed, 27 May 2009 18:37:44 +0000

[...] taking an in-depth look at Peer39 nearly a year ago, the company has shifted its focus from developing its own ad network to [...]

By: Another $10.5M Unloads on Peer39’s Dock | Reviews Manual

Another $10.5M Unloads on Peer39’s Dock | Reviews Manual — Wed, 27 May 2009 17:52:13 +0000

[...] attractive an in-depth countenance at Peer39 nearly a assemblage ago, the consort has shifted its pore from nonindustrial its possess ad [...]

By: Another $10.5M Unloads on Peer39’s Dock

Another $10.5M Unloads on Peer39’s Dock — Wed, 27 May 2009 17:44:21 +0000

[...] taking an in-depth look at Peer39 nearly a year ago, the company has shifted its focus from developing its own ad network to [...]

By: Another $10.5M Unloads on Peer39’s Dock

Another $10.5M Unloads on Peer39’s Dock — Wed, 27 May 2009 14:00:45 +0000

[...] taking an in-depth look at Peer39 nearly a year ago, the company has shifted its focus from developing its own ad network to [...]

By: keras

keras — Thu, 11 Dec 2008 11:22:09 +0000

A new company is 4AdNetworks.com offering a semantic targeting technology (Apricot). I also came across a new platform by collective media (Personifi)but looks like they’re sort of blending that with contextual and behavioral targeting.

By: Brian Ellison

Brian Ellison — Mon, 08 Dec 2008 09:13:24 +0000

That’s what semantic targeting providers lack- a web demo or a trial run. How can I make sure that this technology really works?
A couple of days ago, I came across a company that offers their semantic targeting technology (www.4adnetworks.com), and I was nicely surprised to find there an illustrative demo. As you said, here publishers/advertisers are allowed to test it by putting URLs and see how theses pages are semantically analyzed and matched. The results I saw were great, good i could apply my linguistic knowledge to evaluate their accuracy. Looks like new semantic leaders are being spot on the advertising horizon.

By: Sami Linnanvuo

Sami Linnanvuo — Wed, 03 Dec 2008 13:56:14 +0000

I also believe that the semantic targeting of ads is the way to go. However, I don’t see what’s so new and unique in Peer39’s offering. The company I represent, Leiki Ltd (http://www.leiki.com), has offered this technology over half a decade. For semantic reasoning, we use ontology of over 70 000 concepts i.e. way more than Peer39’s “30 top-level categories and thousands of sub-categories”. We can target all kinds of ads including text, banner and rich media, and support both contextual and behavioral targeting based on semantic analysis.

Anyway, good to see new companies popping up in this space as it hopefully increases the awareness of advertisers and publishers about the value of advanced targeting. It’s getting better in that regard and we are witnessing an increase in demand for semantic technologies from media companies.

By: london limo

london limo — Mon, 01 Dec 2008 03:30:07 +0000

gr8 thought and makes all the more sense in todays world … lets see if they can pull it off now

By: lrcmxi lkad

lrcmxi lkad — Sun, 07 Sep 2008 11:21:19 +0000

fjacu mivgb kgtup cjxtgl hqwsi isfmyj uwamn

By: .negru » Noutatile

.negru » Noutatile — Wed, 06 Aug 2008 13:58:32 +0000

[...] multe in articolul de pe techcrunch.com [...]

By: A First Look Inside Peer39 & Its Semantic Advertising Technology « Ion20’s Weblog

Sun, 03 Aug 2008 14:11:57 +0000

[...] August 3, 2008 A First Look Inside Peer39 & Its Semantic Advertising Technology [...]

By: Larry Mandel

Larry Mandel — Tue, 22 Jul 2008 23:10:59 +0000

Just saw they tapped Hugh Mcgoran from AOL as their SVP Ad Sales..interesting.

By: Sara Lee

Sara Lee — Wed, 02 Jul 2008 20:30:49 +0000

semantic search is very diff than semantic advertising from a tech. stand point (analyzing short search terms vs. analyzing large sets of data in real time determining the meaning of the page). It seems like peer39 had made a wise decision to stealthy focus on solving a real commercial problem in the advertising world and came out ahead of the market with a first semantic commercial application . There is no doubt however that they will face comp. from the large internet companies (or will be bought by one of them much earlier) who are all moving into the space trying to lead the next gen of search and advertising.

By: John G.

John G. — Wed, 02 Jul 2008 01:45:39 +0000

Forget ad solutions for Publishers and Advertisers! Go the whole hog and write the semantic search engine … a Google killer! Your $11.7m funding would be written in an hour !

By: Nate G.

Nate G. — Tue, 01 Jul 2008 20:43:50 +0000

I know some of the guys at Peer39 back from my eBay days. Seems like Peer39 focused on getting eng. with serious scale experience. Interesting.

By: Kelsey Group Blogs » Microsoft Acquires Natural Language Search Company Powerset

Tue, 01 Jul 2008 19:45:36 +0000

[...] related news, natural language search company Peer39 received $11.7 million from Canaan Venture Partners, Dawntreader Ventures and JP Morgan. The company is [...]

By: YieldBuild Blog » Blog Archive » » Natural language contextual matching advertising - Semantic matching ads

Tue, 01 Jul 2008 04:43:47 +0000

[...] rather than looking for preselected keywords. Update (6/30/08): Amiad Solomon, Peer39’s CEO, explains a bit how it works to TechCrunch’s Roi [...]

By: TechCrunch Japanese アーカイブ » Peer39およびそのセマンティック広告技術の分析

TechCrunch Japanese アーカイブ » Peer39およびそのセマンティック広告技術の分析 — Tue, 01 Jul 2008 02:22:16 +0000

[...] ［原文へ］ [...]

By: Ron Grant

Ron Grant — Mon, 30 Jun 2008 23:21:19 +0000

These guys are just another ad network. AOL has the best networks in the business (Ad.com, TACODA & Quigo). Peer39 doesnt stand a chance. Go AOL!

By: Lenny Raymond's Blog

Lenny Raymond's Blog — Mon, 30 Jun 2008 20:25:30 +0000

Peer39 – The First Semantic Web Company That Makes Sense…

There’s a post on TechCrunch today on Peer39. Worth reading. Peer39 is a semantic analysis-enabled ad network. The company’s approach to information retrieval, their market focus, and their understanding the limits of their tech are what makes this c…

By: Darren Lee

Darren Lee — Mon, 30 Jun 2008 20:03:24 +0000

@24 – Semantic web advertising is still a relatively new concept and the definition of it is very subjective.

What does it mean to be semantic?

Some companies are overusing it for the purpose of marketing/hype E.g. Powerset ?! The best way to measure a “semantic” technology is based on real solutions/results and effectiveness in accommodating many harsh conditions. Easy to claim but never easy to prove E.g Powerset ?!

The evolution of online advertising is a matter of conditioning the rules to make online advertising smarter, more effective, more intuitive and engaging to users.

So why semantic? Perhaps it’s still too early to define this category as it may seem like a futuristic approach to web advertising and etc.

If you are still interested in futuristic web advertising, then perhaps I could interest you with “God Mode Ads” – more details here http://adexcel.com/blog/?p=4

Have a good one!

By: TheDuke

TheDuke — Mon, 30 Jun 2008 19:31:50 +0000

Seen ads from them on community sites. See for example here: http://club.cdf...-player-244100/ between the postings.

By: fritz

fritz — Mon, 30 Jun 2008 19:20:05 +0000

Microsoft should buy this it would help them build on top of their powerset acquisition

this is really a good write up nice work author it is very nice to see techcrunch getting back to its roots of getting innovative startups into the spotlight

does anyone here know of any other innovative startups in semantic web advertising?

By: Mark

Mark — Mon, 30 Jun 2008 18:56:39 +0000

What kind of eCPM rates are we talking here?