Comments on: Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers

By: Jeff Burch

Jeff Burch — Tue, 01 Sep 2009 17:32:51 +0000

This is all good for the power players. Do we not have to recognize, the up and coming beginners? They are the ones that are the food for the almighty advertising giant’s. It is to difficult for them to find a real place to advertise their businesses with little income or knowledge. Oh you say free classified adds and social networking. Yes this may bring in a few people. If you can get your advertisement seen! I say make a way for publishers to add their banners or advertisement, big gun’s.Have them put your company on their web site’s in trade. If your in the top100 advertisers would it not benefit you to be on more web sites in the world? You must reach out to Grow in 2010. I’m not saying to give up your income from advertising. I’m saying come up with a way to help the less fortunate then yourselves.
Create a web site that if publishers follow your guide line’s. They can have their adds seen by millions through your true company. For the life of your add remaining on their sites. Allow a first page upgrade for your income growth.
In doing so you will have them as customers for life. Good luck to you all that are in this crazy business. I personally need to succeed to accomplish my Goal’s. Visit:
http://www.expe...ighway.webs.com
Any good Ideas are welcome Jeff Burch

By: » Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers

Tue, 14 Apr 2009 19:02:07 +0000

[...] via Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers. [...]

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By: The audience in advergames » gamestate

The audience in advergames » gamestate — Sun, 05 Oct 2008 18:41:23 +0000

[...] Webpro News TechCrunch TNS Media Intelligence ADWEEK Media [...]

By: ChampsPortal.com » Blog Archive » TV vs Web advertising

ChampsPortal.com » Blog Archive » TV vs Web advertising — Sun, 31 Aug 2008 15:03:40 +0000

[...] of old media. On paper it appears as if money is shifting from television to the web, with the top 100 advertisers shifting one billion dollars to the web last year. This though might just be highlighting the growth of web advertising and not the death of old [...]

By: New Media V’s Old | Multi-Media Journalism

New Media V’s Old | Multi-Media Journalism — Sun, 17 Aug 2008 09:54:13 +0000

[...] on the internet is becoming ever so popular with an increasing shift from print adverts to online. Top one hundred advertisers shifted $1 billion to the web last year at the expensive of TV and newsp…. Guess who’s cashing in, all the newspaper giants who are supposedly being generous enough to [...]

By: Judy

Judy — Sun, 27 Jul 2008 07:14:06 +0000

internet ad increase so quickly, ,maybe it will dominate the ad market. it can calculate ad effect , and reduce wasting money

By: Gravity

Gravity — Mon, 14 Jul 2008 18:34:43 +0000

Internet marketing is sure getting popular =D

By: links for 2008-07-07

links for 2008-07-07 — Mon, 07 Jul 2008 08:32:11 +0000

[...] Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers (tags: business interesting marketing presentation radio television web web2.0 advertising online research ads newspapers) [...]

By: Back2Office

Back2Office — Sat, 05 Jul 2008 09:28:02 +0000

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By: This Week’s Ma.gnolia Bookmarks « Your Suspect

This Week’s Ma.gnolia Bookmarks « Your Suspect — Fri, 04 Jul 2008 07:01:44 +0000

[...] Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers [...]

By: Online Advertising Grows... TV and Print Slows

Online Advertising Grows... TV and Print Slows — Thu, 03 Jul 2008 13:20:09 +0000

[...] Erick Schonfeld, “Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense O…, Bradley Johnson, “Top 100’s Ad-Spend Growth Grinds to Halt”, Ad Age, June 23, [...]

By: Horse Power - Twelve Horses’ Blog » Recession Proof Marketing

Horse Power - Twelve Horses’ Blog » Recession Proof Marketing — Mon, 30 Jun 2008 16:53:03 +0000

[...] Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers [...]

By: KOPN Tech Radio » Blog Archive » Last year, the top 100 advertisers in all media diverted $1 billion from TV and newspapers to the web

Mon, 30 Jun 2008 05:29:36 +0000

[...] TechCrunch does a good job crunching the industry data from an article in Advertising Age to come to these results. So what does it mean? You can’t really say that print media is dying– magazine advertising still rakes in three times the total of all online advertising. It’s the traditional newspaper format– editorials, classifieds, local reprints of wire stories– that’s really taking a dive. But even with the rapid decline, newspaper advertising still rakes in more than double what online advertising does. [...]

By: [Brèves US]: Nouvelle page d’accueil pour Yahoo Australie, Microsoft intègre OpenID, La publicité sur Internet en hausse, Google Android en retard, Jaxtr nouveau service VoIP et Yapta lance son site/assistant de voyages

Sun, 29 Jun 2008 10:01:01 +0000

[...] 100 premiers publicitaires aux États-unis qui représentent 41% des investisseurs du marché ont dépensé 1 milliard en publicité en 2007 sur Internet aux dépends de la Télévision et des [...]

By: mediamax

mediamax — Fri, 27 Jun 2008 23:59:13 +0000

About $1 Billion in ad spending shifts to the web from TV and Newspapers…

Interesting article about how online advertising has garnered share at the expense of TV and newspapers. While online spending has taken up that share, it is not clear if would increase at that same rate. As an IAB report indicates, web advertising was…

By: Structural Change Is Always a Good Theme to Invest In

Structural Change Is Always a Good Theme to Invest In — Thu, 26 Jun 2008 22:24:47 +0000

[...] slowdown in Web advertising, the VCs are still bullish about the ability of online advertising to keep taking share from other media. And as digital media becomes more personalized, so too does the advertising. Bell [...]

By: Colin @ Futurescape

Colin @ Futurescape — Wed, 25 Jun 2008 11:54:36 +0000

@eric – figures for international markets.

The UK is way ahead in terms of ad spend moving online.

There are predictions coming out now that the Internet will overtake TV as the biggest advertising platform.

Most of it is going to Google and search, but the rapidly increasing popularity of online video is also beginning to have an impact.

At Futurescape, we analyze the American and British Web show markets and note that Bebo in particular keeps commissioning Web shows with major advertisers attached as sponsors.

More here: http://www.futurescape.co.uk

By: Carey

Carey — Tue, 24 Jun 2008 15:52:02 +0000

Consumers will keep finding ways to stay in control with web-based ads even more than they have gotten used to doing with hard-copy ads for brick and mortar vendors. They’re also becoming as savvy about online hucksters as with traditional scammers.

As a former community newspaper editor and magazine journalist, I’m interested in what’s coming in the next year or two. Since advertising drives all of these industries, what do these trends suggest about the possible future of Web 2.0?

By: Arno

Arno — Tue, 24 Jun 2008 14:18:21 +0000

Contrary to your conclusions there is no evidence where the ad money from newspapers and Network TV is flowing. Definitely (a large) part of it will go online. But not all, as you can see syndicated TV and Cable TV networks are growing as well. Undoubtedly part of the losses in Network TV and Spot TV is going there.
And magazines and outdoor are growing as well. They are all “old media”. And then also parts of the ad budgets will flow to “unmeasured”.

So, yes there is unmistakingly a huge growth in Web advertising but then it still has a way to go as it is “only” 7% of total ad spend at the moment, which can easily become 15% in the future.

@eric: internationally the same trends. In certain European countries the web advertising spend as % of total is already over 15%. Main losers there are newspapers, cinema, radio and network TV

By: Lebanese Blog

Lebanese Blog — Tue, 24 Jun 2008 12:40:43 +0000

Unlike Magazines, the internet will have a much more detailed targetted audience than ads in newpapers. On the same site, you can have no 2 same ads or the two people.

By: Mel Kirk

Mel Kirk — Tue, 24 Jun 2008 12:33:24 +0000

Great post Erick. I don’t find the figures that surprising – whilst there’s still a place for traditional media in context, in my view advertising on the web can allow you to be much more specific in your approach. I think that we’re really lucky to be in a position where we’re so clued up with the possibilities in the industry and that can only stand us in good stead when the more “traditional” companies catch up!

By: TaT von der SES Hamburg

TaT von der SES Hamburg — Tue, 24 Jun 2008 08:33:02 +0000

[...] Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers [...]

By: Steven Hatch’s Blog » Blog Archive » links for 2008-06-24

Steven Hatch’s Blog » Blog Archive » links for 2008-06-24 — Tue, 24 Jun 2008 05:32:45 +0000

[...] Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers “The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web.” (tags: advertising business data internet marketing media research 2007 statistics analysis) [...]

By: TechCrunch en français » [Brèves US]: Nouvelle page d’accueil pour Yahoo Australie, Microsoft intègre OpenID, La publicité sur Internet en hausse, Google Android en retard, Jaxtr nouveau service VoIP et Yapta lance son site/assistant de vo

Tue, 24 Jun 2008 04:39:50 +0000